Honest Company (HNST) CPO sells shares to cover RSU tax obligations

Rhea-AI Filing Summary

Honest Company, Inc. executive Dorria L. Ball, Chief People Officer, reported an open-market sale of 15,099 shares of common stock on March 5, 2026 at a weighted average price of $2.85 per share.

According to the disclosure, the shares were sold under an approved sell-to-cover plan to cover tax liabilities arising from the vesting of previously granted restricted stock units. After this transaction, Ball directly holds 432,295 shares, which includes 356,348 RSUs that are payable in an equivalent number of Honest Company common shares.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ball Dorria L.

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE, SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/05/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/05/2026		S(1)		15,099	D	$2.85(2)	432,295(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Includes 356,348 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What insider transaction did Honest Company (HNST) disclose for Dorria L. Ball?

Honest Company reported that Chief People Officer Dorria L. Ball sold 15,099 shares of common stock at a weighted average price of $2.85 on March 5, 2026. The sale was part of a sell-to-cover plan tied to restricted stock unit vesting.

Why did Honest Company (HNST) executive Dorria L. Ball sell shares?

The shares were sold solely to cover tax liabilities resulting from the vesting of a previously granted restricted stock unit award. This type of “sell-to-cover” transaction allows taxes to be paid without the executive using separate cash, according to the company’s approved plan.

How many Honest Company (HNST) shares does Dorria L. Ball hold after the sale?

After the March 5, 2026 transaction, Dorria L. Ball directly holds 432,295 Honest Company common shares. This figure includes 356,348 restricted stock units that are payable in an equivalent number of common shares when they vest and settle under the award’s terms.

What price range applied to the Honest Company (HNST) insider share sale?

The reported weighted average sale price was $2.85 per share, with individual trades executed between $2.85 and $2.87. The filing notes that detailed trade-level pricing information is available to the issuer or regulators upon request for each transaction within that range.

What are the RSUs mentioned in the Honest Company (HNST) insider filing?

The filing states that 356,348 of Dorria L. Ball’s reported holdings are restricted stock units, or RSUs. Each RSU is payable in one share of Honest Company common stock, meaning they convert into shares upon vesting subject to the award’s conditions.