HNST insider Form 4: tax-related sale and 293,424 shares held

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) reported an insider transaction by its SVP, Customer Sales. On 11/20/2025, the executive sold 4,722 shares of common stock at $2.6 per share, coded as an "S" sale. The company explains that the sale was made under an approved sell-to-cover plan and the shares were sold solely to cover tax liabilities arising from the vesting of a prior Restricted Stock Unit (RSU) award.

Following this transaction, the executive beneficially owns 293,424 shares, which includes 255,734 RSUs that will be settled in an equivalent number of Honest Company common shares.

Insider Trade Summary

Net Seller: 4,722 shares ($12,277)

Net Sell 1 txn

Insider Mayle Jonathan

Role SVP, Customer Sales

Sold 4,722 shs ($12K)

Type	Security	Shares	Price	Value
Sale	Common Stock	4,722	$2.60	$12K

Holdings After Transaction: Common Stock — 293,424 shares (Direct)

Footnotes (1)

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs). Includes 255,734 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mayle Jonathan

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE

SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Customer Sales

3. Date of Earliest Transaction (Month/Day/Year)
11/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/20/2025		S(1)		4,722	D	$2.6	293,424(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. Includes 255,734 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	11/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Honest Company (HNST) report in this Form 4?

The filing reports that the SVP, Customer Sales of Honest Company (HNST) sold 4,722 shares of common stock on 11/20/2025, coded as an "S" sale.

At what price were the HNST shares sold in the reported Form 4 transaction?

The reported sale price was $2.6 per share for the 4,722 shares of Honest Company common stock sold on 11/20/2025.

Why did the Honest Company executive sell 4,722 shares according to the Form 4?

The filing states that the shares were sold under an approved sell-to-cover plan and were sold solely to cover the associated tax liability from the vesting of a previously granted RSU award.

How many Honest Company (HNST) shares does the insider own after this transaction?

After the reported sale, the executive beneficially owns 293,424 shares of Honest Company common stock, as disclosed in the filing.

What are the 255,734 RSUs mentioned in the Honest Company Form 4?

The filing notes that the beneficial ownership figure includes 255,734 Restricted Stock Units (RSUs), which are payable in an equivalent number of shares of Honest Company common stock.

What is the insider’s role at Honest Company (HNST) mentioned in this Form 4?

The reporting person is identified as an officer of Honest Company, serving as SVP, Customer Sales.