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Honest Company (HNST) CFO awarded 335,946 RSUs in new equity grant

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Honest Company, Inc. reported that Chief Financial Officer Bruce Curtiss James III acquired 335,946 shares of common stock through a grant of Restricted Stock Units (RSUs) at a price of $0.00 per share. After this award, he holds 538,826 RSUs, each payable in one share of common stock.

The RSUs vest over four years, with 25% vesting on February 19, 2027, and the remaining units vesting in 12 equal quarterly installments on each of February 19, May 19, August 19, and November 19 thereafter, subject to his continuous service under the company’s 2021 Equity Incentive Plan.

Positive

  • None.

Negative

  • None.

Insights

CFO receives time-vested RSU grant as part of equity compensation.

The filing shows Honest Company’s CFO receiving 335,946 Restricted Stock Units at $0 per share, classified as a grant or award acquisition. This is a non-cash equity incentive, increasing his RSU holdings to 538,826 units tied to future share delivery.

Vesting is spread over four years, with 25% on February 19, 2027 and the rest in 12 quarterly installments, conditioned on continuous service. This structure is typical for executive retention, aligning part of the CFO’s compensation with the company’s long-term equity performance.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Bruce Curtiss James III

(Last) (First) (Middle)
12130 MILLENNIUM DRIVE

(Street)
LOS ANGELES CA 90094

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
02/24/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/24/2026 A 335,946(1) A $0 538,826(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The Restricted Stock Units (RSUs) shall vest over a four-year period, with 25% of the RSUs vesting on February 19, 2027, and the remainder vesting in 12 equal quarterly installments on each of February 19, May 19, August 19 and November 19 thereafter, in each case subject to such Reporting Person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock.
2. Includes 538,826 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Remarks:
/s/ Brendan Sheehey, Attorney-in-Fact 02/26/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Honest Company (HNST) disclose in this Form 4 for its CFO?

The Form 4 shows Honest Company’s CFO, Bruce Curtiss James III, received 335,946 Restricted Stock Units. These RSUs were granted at a price of $0.00 per share and increase his total RSU holdings to 538,826 units, each payable in one share of common stock.

How many Honest Company (HNST) RSUs were granted to the CFO and at what price?

The CFO was granted 335,946 Restricted Stock Units of Honest Company common stock at a price of $0.00 per share. These RSUs represent a non-cash equity award that can convert into the same number of shares upon vesting under the company’s equity plan.

What is the vesting schedule for the CFO’s new Honest Company (HNST) RSUs?

The RSUs vest over four years. Twenty-five percent vest on February 19, 2027, and the remaining 75% vest in 12 equal quarterly installments on February 19, May 19, August 19, and November 19 thereafter, subject to the CFO’s continuous service with Honest Company.

How many total RSUs does the Honest Company (HNST) CFO hold after this grant?

After the reported transaction, the CFO holds 538,826 Restricted Stock Units. Each RSU is payable in an equivalent share of Honest Company common stock, meaning his total potential share-based compensation now reflects 538,826 underlying shares, subject to vesting conditions.

Is the Honest Company (HNST) CFO’s Form 4 transaction a purchase or an award?

The transaction is classified as a grant or award acquisition of Restricted Stock Units, not an open-market purchase. The Form 4 uses transaction code “A” and describes it as a grant, award, or other acquisition, with a reported price of $0.00 per share for the RSUs.

What conditions apply to the CFO’s RSU award at Honest Company (HNST)?

The RSU award is subject to the CFO’s continuous service under Honest Company’s 2021 Equity Incentive Plan through each vesting date. If service continues, the RSUs vest on the specified schedule and are then payable in an equivalent number of shares of common stock.
Honest Company, Inc.

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