STOCK TITAN

Honest Company (HNST) SVP receives 174,692 RSU equity award in Form 4

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Mayle Jonathan reported acquisition or exercise transactions in this Form 4 filing.

Honest Company, Inc. senior vice president of customer sales Jonathan Mayle reported an equity award of 174,692 shares of common stock in the form of restricted stock units (RSUs). The award was recorded at a price of $0.00 per share, reflecting a compensation grant rather than an open-market purchase.

The RSUs vest over four years, with 25% vesting on February 19, 2027, and the remaining 75% vesting in 12 equal quarterly installments on February 19, May 19, August 19, and November 19 thereafter, subject to his continuous service. After this grant, he directly holds 468,116 shares, including 430,426 RSUs that will be settled in an equivalent number of Honest Company common shares as they vest.

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Insider Mayle Jonathan
Role SVP, Customer Sales
Type Security Shares Price Value
Grant/Award Common Stock 174,692 $0.00 --
Holdings After Transaction: Common Stock — 468,116 shares (Direct)
Footnotes (1)
  1. The Restricted Stock Units (RSUs) shall vest over a four-year period, with 25% of the RSUs vesting on February 19, 2027, and the remainder vesting in 12 equal quarterly installments on each of February 19, May 19, August 19 and November 19 thereafter, in each case subject to such Reporting Person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock. Includes 430,426 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mayle Jonathan

(Last) (First) (Middle)
12130 MILLENNIUM DRIVE
SUITE 500

(Street)
LOS ANGELES CA 90094

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, Customer Sales
3. Date of Earliest Transaction (Month/Day/Year)
02/24/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/24/2026 A 174,692(1) A $0 468,116(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The Restricted Stock Units (RSUs) shall vest over a four-year period, with 25% of the RSUs vesting on February 19, 2027, and the remainder vesting in 12 equal quarterly installments on each of February 19, May 19, August 19 and November 19 thereafter, in each case subject to such Reporting Person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock.
2. Includes 430,426 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Remarks:
/s/ Brendan Sheehey, Attorney-in-Fact 02/26/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Honest Company (HNST) executive Jonathan Mayle report on this Form 4?

Jonathan Mayle reported receiving a grant of 174,692 restricted stock units (RSUs) of Honest Company common stock. The award is part of his compensation and involves no cash payment, as it was recorded at $0.00 per share.

How do Jonathan Mayle’s new RSUs at Honest Company (HNST) vest?

The 174,692 RSUs vest over four years. Twenty-five percent vest on February 19, 2027, and the remaining units vest in 12 equal quarterly installments, contingent on his continued service with Honest Company through each vesting date.

How many Honest Company (HNST) shares does Jonathan Mayle hold after this RSU grant?

Following the reported RSU grant, Jonathan Mayle directly holds 468,116 shares of Honest Company common stock. This total includes 430,426 RSUs that will be settled in the same number of shares as they vest over time.

Did Jonathan Mayle buy or sell Honest Company (HNST) shares in this transaction?

The transaction is an acquisition through a grant of restricted stock units, not an open-market buy or sale. The RSUs were granted at $0.00 per share as part of his compensation, subject to multi-year vesting conditions.

What type of security was granted to Jonathan Mayle by Honest Company (HNST)?

He received restricted stock units (RSUs) tied to Honest Company common stock. Each RSU is payable in one share of common stock as it vests, aligning his compensation with the company’s equity performance over the vesting period.

What role does Jonathan Mayle hold at Honest Company (HNST) in this Form 4?

Jonathan Mayle serves as Senior Vice President, Customer Sales at Honest Company. The reported Form 4 transaction reflects an equity-based compensation award tied to his executive role rather than a discretionary market trade.