Honest Co. Chief People Officer sells 6,812 shares

Honest Company, Inc. (HNST) reported that Chief People Officer Dorria L. Ball sold 6,812 shares of common stock on 2026-08-20 at $4.99 per share.

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) reported that Chief People Officer Dorria L. Ball sold 6,812 shares of common stock on 2026-08-20 at $4.99 per share. According to the company’s approved sell-to-cover plan under a Rule 10b5-1 trading plan, the sale was made solely to cover tax obligations on vesting RSUs. After this transaction, Ball directly holds 418,584 shares, including 319,054 RSUs payable in an equivalent number of shares.

Insider Trade Summary 10b5-1

Net Seller: 6,812 shares

Net Sell 1 txn

Insider Ball Dorria L.

Role Chief People Officer

Sold 6,812 shs ($34K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	6,812	$4.99	$34K

Holdings After Transaction: Common Stock — 418,584 shares (Direct)

Footnotes (2)

1. F1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
2. F2. Includes 319,054 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Key Figures

Shares sold: 6,812 shares of common stock Sale price per share: $4.99 per share Shares owned after transaction: 418,584 shares +1 more

4 metrics

Shares sold 6,812 shares of common stock Sale on 2026-08-20 to cover tax liability on vesting RSUs

Sale price per share $4.99 per share Price for the 6,812 HNST shares sold on 2026-08-20

Shares owned after transaction 418,584 shares Direct ownership by Dorria L. Ball following the sale

Restricted Stock Units (RSUs) included 319,054 RSUs RSUs payable in an equivalent number of HNST shares included in post-transaction holdings

Key Terms

Rule 10b5-1 trading plan, sell-to-cover plan, Restricted Stock Units (RSUs)

3 terms

Rule 10b5-1 trading plan regulatory

"the filing’s document-level Rule 10b5-1 checkbox"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

sell-to-cover plan financial

"Pursuant to the approved sell-to-cover plan by the Compensation Committee"

Restricted Stock Units (RSUs) financial

"upon the vesting of a previously granted award of Restricted Stock Units (RSUs)"

Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.

FAQ

What insider transaction did HNST disclose for Dorria L. Ball?

HNST disclosed that Chief People Officer Dorria L. Ball sold 6,812 shares of common stock on 2026-08-20 at $4.99 per share. The company states the sale was part of an approved sell-to-cover plan to pay taxes on vesting RSUs.

Was the HNST insider sale by Dorria L. Ball part of a trading plan?

Yes. The filing indicates the transaction was under a Rule 10b5-1 trading plan, described as an approved sell-to-cover plan by the Compensation Committee. Shares were sold solely to cover tax liabilities from vesting Restricted Stock Units.

How many HNST shares did Dorria L. Ball sell and at what price?

Dorria L. Ball sold 6,812 HNST shares of common stock at a price of $4.99 per share on 2026-08-20. The filing characterizes this as a sale in the open market or private transaction to cover tax obligations on vesting RSUs.

What is Dorria L. Ball’s HNST share ownership after the reported sale?

After the reported sale, Dorria L. Ball directly owns 418,584 shares of Honest Company, Inc. common stock. This total includes 319,054 Restricted Stock Units (RSUs) that are payable in an equivalent number of HNST shares.

Were the HNST shares sold by Dorria L. Ball for personal liquidity or taxes?

The company states the 6,812 shares were sold solely to cover the tax liability arising from the vesting of a previously granted RSU award, under an approved sell-to-cover arrangement, rather than as a discretionary sale for general liquidity.

Does the Form 4 indicate any derivative transactions for HNST related to this insider?

No. The filing lists no derivative transactions in the derivative section for this event. It reports only a non-derivative sale of common stock tied to vesting RSUs that are already included within Ball’s reported holdings.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/24/2026 - 05:14 PM Accepted by SEC EDGAR 08/24/2026 - 05:13 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ball Dorria L.

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE, SUITE 500

(Street)

LOS ANGELES CALIFORNIA 90094

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/20/2026		S		6,812(1)	D	$4.99	418,584(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. Includes 319,054 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	08/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)