Honest Co. CFO sells 3,129 shares at $4.99

Honest Company, Inc. (HNST) reported that Chief Fin. & Operating Officer Bruce Curtiss James III sold 3,129 shares of Common Stock on 2026-08-20 at $4.99 per share.

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) reported that Chief Fin. & Operating Officer Bruce Curtiss James III sold 3,129 shares of Common Stock on 2026-08-20 at $4.99 per share. The sale was executed under an approved sell-to-cover plan pursuant to a Rule 10b5-1 trading plan to cover tax liabilities on vesting RSUs, and James now holds 582,986 shares, including 535,384 RSUs payable in stock.

Insider Trade Summary 10b5-1

Net Seller: 3,129 shares

Net Sell 1 txn

Insider Bruce Curtiss James III

Role Chief Fin. & Operating Officer

Sold 3,129 shs ($16K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	3,129	$4.99	$16K

Holdings After Transaction: Common Stock — 582,986 shares (Direct)

Footnotes (2)

1. F1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
2. F2. Includes 535,384 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Key Figures

Shares sold: 3,129 shares of Common Stock Sale price per share: $4.99 per share Shares held after transaction: 582,986 shares +1 more

4 metrics

Shares sold 3,129 shares of Common Stock Sale on 2026-08-20 by Bruce Curtiss James III

Sale price per share $4.99 per share Open market or private sale on 2026-08-20

Shares held after transaction 582,986 shares Direct holdings of Bruce Curtiss James III following the sale

RSUs included in holdings 535,384 RSUs RSUs payable in an equivalent number of HNST common shares

Key Terms

sell-to-cover plan, Restricted Stock Units (RSUs), tax liability

3 terms

sell-to-cover plan financial

"Pursuant to the approved sell-to-cover plan by the Compensation Committee"

Restricted Stock Units (RSUs) financial

"upon the vesting of a previously granted award of Restricted Stock Units (RSUs)"

Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.

tax liability financial

"shares were sold solely to cover the associated tax liability upon the vesting"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did HNST report for Bruce Curtiss James III?

HNST reported that Bruce Curtiss James III sold 3,129 shares of Common Stock on 2026-08-20 at $4.99 per share. The sale was made under an approved sell-to-cover plan to cover tax liabilities from vesting RSUs.

How many HNST shares did Bruce Curtiss James III sell and at what price?

Bruce Curtiss James III sold 3,129 shares of Honest Company, Inc. Common Stock at $4.99 per share on 2026-08-20, as disclosed in the Form 4 filing.

How many HNST shares does Bruce Curtiss James III hold after this transaction?

After the transaction, Bruce Curtiss James III holds 582,986 shares of Honest Company, Inc., including 535,384 Restricted Stock Units (RSUs) that are payable in an equivalent number of shares of common stock.

Why were the HNST shares sold by Bruce Curtiss James III?

The 3,129 shares were sold solely to cover tax liability associated with the vesting of a previously granted RSU award, pursuant to an approved sell-to-cover plan for executive officers.

Was the HNST insider trade by Bruce Curtiss James III under a trading plan?

Yes. The filing indicates the transaction was made pursuant to a Rule 10b5-1 trading plan and an approved sell-to-cover arrangement established for executive officers of Honest Company, Inc.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/24/2026 - 05:15 PM EDT Accepted by SEC EDGAR 08/24/2026 - 05:15 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bruce Curtiss James III

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE

(Street)

LOS ANGELES CALIFORNIA 90094

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Fin. & Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/20/2026		S		3,129(1)	D	$4.99	582,986(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. Includes 535,384 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	08/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)