Stephen Winchell, the Chief Innovation Officer of Honest Company, sold 10,841 shares of common stock on 08/20/2025 under a pre-approved sell-to-cover plan to satisfy tax withholding on vested restricted stock units (RSUs). The weighted-average sale price was $3.65 per share, with transaction prices reported in a range of $3.63 to $3.65. After the sale, the reporting person beneficially owned 410,257 shares, which includes 282,238 RSUs payable in shares.
The Honest Company (HNST) filing reports a proposed insider sale under Rule 144. An individual intends to sell 5,153 shares of common stock on or about 08/20/2025 through E*Trade Securities; the aggregate market value is listed as $18,808.45 against 111,269,491 shares outstanding. The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan, with equity compensation as the payment type. The filer also disclosed a prior sale of 5,138 shares on 05/21/2025 for $27,334.16. The notice includes the required representation that the seller has no undisclosed material adverse information.
The Honest Company, Inc. (HNST) submitted a Form 144 reporting a proposed sale of 29,433 shares of common stock through E*Trade Securities, with an aggregate market value of $107,430.45 and an approximate sale date of 08/20/2025 on NASDAQ. The securities were acquired on 08/19/2025 upon vesting of 62,558 restricted stock units under the companys 2021 Equity Incentive Plan and were issued as equity compensation. The filer also reported two recent sales by the same person in the past three months: 21,389 shares sold on 05/21/2025 for $113,789.48 and 6,176 shares sold on 08/11/2025 for $24,024.64. The filing includes the standard attestation that the seller does not possess undisclosed material adverse information.
The filing notifies proposed sales of The Honest Company, Inc. common stock by an insider. The notice reports an intended sale of 10,785 shares through E*Trade with an aggregate market value of $39,365 and shows those shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units under the issuer's 2021 Equity Incentive Plan. The filing also discloses prior sales by the same person of 10,746 shares on 05/21/2025 for $57,168.72. The document identifies the broker as E*Trade and lists NASDAQ as the exchange for the planned transaction.
The Honest Company, Inc. (HNST) filer submitted a Form 144 notifying the proposed sale of 4,806 shares of common stock through E*Trade Securities LLC on or about 08/20/2025. The shares were acquired upon vesting of Restricted Stock Units under the company's 2021 Equity Incentive Plan on 08/19/2025, with an aggregate market value reported as $17,541.90. The filing states there are 111,269,491 shares outstanding. The seller previously reported a sale of 4,788 shares on 05/21/2025 generating gross proceeds of $25,472.16. The notice includes the required representation that the seller is not aware of undisclosed material adverse information.
The Honest Company, Inc. (HNST) Form 144 reports a proposed sale of common stock by an insider following a recent vesting of restricted stock units. The filing shows 4,856 shares scheduled for sale on NASDAQ with an aggregate market value of $17,724.40, out of roughly 111.27 million shares outstanding, indicating the sale represents a very small fraction of the company's equity. The shares were acquired on 08/19/2025 upon vesting of RSUs under the 2021 Equity Incentive Plan and were granted as equity compensation. The filer previously sold 4,836 shares on 05/21/2025 for gross proceeds of $25,727.52. The filing includes the standard insider representation about not possessing undisclosed material information.
The Honest Company (HNST) Form 144 shows a proposed sale of 99,328 shares of common stock via E*Trade on 08/20/2025 with an aggregate market value of $362,547.20 and 111,269,491 shares outstanding. The filer acquired 189,597 shares on 08/19/2025 upon vesting of Restricted Stock Units under the 2021 Equity Incentive Plan; the acquisition was recorded as equity compensation. The filing also reports a prior sale by Carla Vernon of 98,950 shares on 05/21/2025 for gross proceeds of $526,414. The notice includes the standard representation that the seller does not possess undisclosed material adverse information.
The Honest Company, Inc. (HNST) filed a Form 144 proposing the sale of 12,059 shares of common stock through E*Trade on 08/20/2025 for an aggregate market value of $44,015.35. The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan, totaling 32,657 shares acquired on that date and paid as equity compensation. The filing reports 111,269,491 shares outstanding. It also discloses a prior sale by the same person of 12,017 shares on 05/21/2025 for gross proceeds of $63,930.44. The notice includes the required representation that the seller is not aware of undisclosed material information.
The Honest Company, Inc. (HNST) Form 144 shows a proposed sale of 4,969 restricted common shares acquired from the issuer on 08/19/2025. The sale is listed with Morgan Stanley Smith Barney on NASDAQ with an approximate aggregate market value of $18,037.47 and the company reported 111,269,491 shares outstanding.
The filing also lists recent disposals by the same person: 29,433 shares sold on 08/20/2025 for gross proceeds of $107,558.64, and 6,176 shares sold on 08/11/2025 for $24,046.26. The filer certifies no undisclosed material adverse information; no additional remarks or a 10b5-1 plan date are provided in the form.
Katherine Barton, the Chief Growth Officer of Honest Company (HNST), reported a sale of 6,176 shares of common stock on 08/11/2025. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 12, 2025, and executed at a weighted average price of $3.89 (individual trade prices ranged from $3.785 to $3.95).
After the reported transactions, the reporting person beneficially owns 926,996 shares, held directly. That total expressly includes 622,833 restricted stock units that are payable in an equivalent number of shares of the issuer's common stock.