Honest Company, Inc. (HNST) reported an insider transaction by its Chief Growth Officer on a Form 4. On 11/20/2025, the officer sold 28,896 shares of common stock at $2.60 per share. The company explains that the sale was made under an approved sell-to-cover plan for executive officers, meaning the shares were sold solely to cover tax liabilities triggered by the vesting of previously granted Restricted Stock Units (RSUs).
After this transaction, the officer beneficially owns 863,698 shares of Honest Company common stock, which includes 497,717 RSUs that will be settled in an equivalent number of shares. This filing highlights an administrative tax-related sale rather than a discretionary reduction in overall exposure to the company’s stock.
Honest Company, Inc. (HNST) executive Chief People Officer reported a routine sale of company stock. On 11/20/2025, the officer sold 4,767 shares of common stock at $2.60 per share in a transaction coded as "S". The filing explains that the sale was made under an approved sell-to-cover plan, with shares sold solely to cover tax obligations arising from the vesting of previously granted Restricted Stock Units (RSUs).
After this transaction, the officer beneficially owned 262,624 shares of Honest Company common stock, including 207,026 RSUs that will be settled in an equal number of shares. The form is filed by one reporting person and reflects an administrative equity and tax-management event rather than a discretionary open-market sale.
The Honest Company, Inc. reported a modest profit in Q3 2025 as cost controls offset softer sales. Revenue was $92.571 million, down from $99.237 million a year ago, while gross profit was $34.489 million. Operating income was $0.313 million and net income was $0.758 million; diluted EPS was $0.01.
For the first nine months, revenue reached $283.280 million with net income of $7.883 million, a notable swing from a loss last year, as selling, general and administrative expenses declined. Cash and cash equivalents were $71.453 million, and total stockholders’ equity rose to $190.185 million. The company remains in compliance with its $35 million revolving credit facility, with $31.5 million available and $1.5 million in letters of credit outstanding.
Subsequent to quarter-end, the board approved “Transformation 2.0: Powering Honest Growth,” including exits from Honest.com fulfillment, apparel, and Canada retail/online, plus cost and supply chain actions. The company expects pre-tax charges of approximately $25.0–$35.0 million, substantially completed by December 31, 2026.
The Honest Company (HNST) announced a new restructuring program, “Transformation 2.0: Powering Honest Growth.” Approved on October 30, 2025, the plan targets simplicity, focus and profitability by exiting certain lower margin, non‑strategic categories and channels. Actions include exiting Honest.com fulfillment and apparel and closing retail and online stores in Canada, alongside cost structure optimization and supply chain efficiencies.
The company estimates total costs of $25.0–$35.0 million recognized through the first quarter of 2027, including $15.0–$25.0 million of restructuring costs tied to employee-related actions, contract terminations, asset-related costs and other exit activities. Annualized benefits are expected in the range of $8.0–$15.0 million, with benefits beginning in 2026. Cash outlays tied to the plan are projected at $15.0–$20.0 million for full-year 2026, with an immaterial amount in the fourth quarter of 2025. The restructuring element is expected to be substantially completed by December 31, 2026.
Ball Dorria L., Chief People Officer of Honest Company, Inc. (HNST), reported a sell-to-cover transaction on 08/20/2025 related to vested restricted stock units (RSUs). The filing shows 4,856 shares of common stock were sold at a weighted average price of $3.65 to cover taxes arising from the vesting of a previously granted RSU award. After the transaction, the reporting person beneficially owned 267,391 shares, which includes 220,073 RSUs payable in shares.
The sale was executed pursuant to a Compensation Committee-approved sell-to-cover plan intended to satisfy tax withholding obligations on vesting. The report was executed on behalf of the reporting person by an attorney-in-fact and filed as a Form 4 disclosure required under Section 16.
Jonathan Mayle, SVP Customer Sales at Honest Company (HNST), reported a sale of 4,806 shares of common stock on 08/20/2025 under a preapproved sell-to-cover plan to satisfy tax withholding on vested Restricted Stock Units (RSUs). The shares were sold at a weighted average price of $3.65, with transaction prices ranging $3.63–$3.65. After the sale, Mayle beneficially owns 298,146 shares, which include 273,069 outstanding RSUs payable in common stock. The Form 4 was executed by an attorney-in-fact on 08/21/2025 and notes the sale was solely to cover tax liabilities from vesting.
Insider transaction summary for Honest Company (HNST)
Carla Vernon, listed as the company's Chief Executive Officer and a director, reported on Form 4 that 99,328 shares of Honest Company common stock were sold on 08/20/2025 at a weighted average price of $3.65 per share under a pre-approved sell-to-cover plan to satisfy tax liabilities from the vesting of previously granted restricted stock units (RSUs). After the sale, Ms. Vernon beneficially owns 2,998,993 shares, which includes 2,061,863 RSUs payable in shares. The filing indicates the sale was executed pursuant to an approved plan and the sale prices ranged from $3.63 to $3.65.
Thomas Sternweis, SVP, Enterprise Development & Strategy at Honest Company, reported a sale of 5,153 shares of common stock on 08/20/2025 under a sell-to-cover arrangement associated with vested Restricted Stock Units (RSUs). The weighted-average price for the shares sold was reported as $3.65 (individual trades ranged from $3.64 to $3.65). After the sale, the reporting person beneficially owned 290,879 shares, which includes 201,700 RSUs payable in common stock. The filing indicates the transaction was executed pursuant to a written plan intended to satisfy Rule 10b5-1 affirmative defense conditions and was reported on Form 4.
The filing shows that Brendan Sheehey, General Counsel of The Honest Company, sold 12,059 shares of common stock on 08/20/2025 under a pre-approved sell-to-cover plan tied to vested Restricted Stock Units (RSUs). The shares were sold at a weighted average price of $3.65 (sales ranged from $3.63 to $3.65). After the transaction, the reporting person beneficially owned 568,588 shares, which includes 280,615 RSUs payable in common stock.
The filing shows that Katherine Barton, Chief Growth Officer of Honest Company, Inc. (HNST), completed routine sell-to-cover transactions tied to vested Restricted Stock Units. On 08/20/2025 she disposed of 29,433 shares at a weighted average price of $3.65 and on 08/21/2025 she disposed of 4,969 shares at $3.63, reducing her direct beneficial ownership to 897,563 and then to 892,594 shares respectively. The sales were made pursuant to an approved sell-to-cover plan adopted by the Compensation Committee to cover tax liabilities on 560,275 RSUs payable in shares. The filing was executed via attorney-in-fact on 08/21/2025.