The Honest Company reported 2025 revenue of $371.3 million, down 1.9%, as it exited lower-margin channels and categories. Net loss widened to $15.7 million, but Adjusted Net Income reached $8.3 million and Adjusted EBITDA was $21.8 million, slightly below the prior year.
The company ended 2025 with $89.6 million in cash and cash equivalents, no debt, and operating cash flow of $15.1 million. The board authorized an inaugural share repurchase program of up to $25 million of common stock.
For 2026, management guides reported revenue to $306–$312 million, a 18%–16% decline due to completed exits, while targeting Organic Revenue growth of 4%–6%, low-40s Adjusted Gross Margin and Adjusted EBITDA of $20–$23 million. The board also adopted a change-in-control severance plan providing enhanced cash, benefits and equity vesting for the CEO and other senior officers under qualifying termination scenarios.
The Honest Company amended its beneficial ownership filing to disclose that Jessica Alba beneficially owned 6,123,094 shares of Common Stock as of December 31, 2025, equal to 5.4% of the class. The total includes 4,253,036 shares held by the Warren Trust dated 12/22/10, 1,170,058 shares held directly by Ms. Alba, and 700,000 shares issuable upon exercise of options exercisable within 60 days of December 31, 2025.
Shares outstanding used for the calculation were 112,466,788 Common Shares as of December 31, 2025. Voting and dispositive power is shared over the trust-held shares; Ms. Alba reports sole voting/dispositive power over the directly held 1,870,058 shares.
The Honest Company, Inc. received an amended Schedule 13G/A from Portolan Capital Management, LLC and its manager George McCabe reporting their beneficial ownership of the company’s common stock. As of 12/31/2025, they report holding 4,804,206 shares, representing 4.30% of the outstanding common stock.
The filing shows Portolan and McCabe with sole voting and sole dispositive power over these shares, with no shared voting or dispositive power. They indicate that they now own 5 percent or less of the class and certify that the shares were not acquired to change or influence control of Honest Company.
The Vanguard Group has reported beneficial ownership of 6,374,635 shares of common stock of The Honest Company, Inc., representing 5.7% of the class as of 12/31/2025. Vanguard reports shared voting power over 698,978 shares and shared dispositive power over all 6,374,635 shares, with no sole voting or dispositive power.
The filing explains that, following an internal realignment effective January 12, 2026, certain Vanguard subsidiaries or business divisions are expected to report beneficial ownership separately on a disaggregated basis, while continuing the same investment strategies as before. Vanguard states the securities are held in the ordinary course of business and not to change or influence control of the issuer.
Honest Company, Inc. (HNST) reported that its Chief Growth Officer filed a Form 4 showing a small sale of company stock. On 11/21/2025, the executive sold 5,049 shares of common stock at a price of $2.53 per share, in a transaction coded as a sale.
The filing notes that this sale was made under a pre-arranged Rule 10b5-1 trading plan adopted on May 12, 2025, which is designed to allow insiders to sell shares according to a preset schedule. After this transaction, the executive beneficially owns 858,649 shares of Honest Company stock, including 497,717 restricted stock units that can settle into an equivalent number of common shares.
Honest Company, Inc. (HNST) reported an insider transaction by its Chief Innovation Officer on a Form 4. On 11/20/2025, the officer sold 10,595 shares of common stock at a price of $2.6 per share. The filing explains that the sale was made under an approved sell-to-cover plan for executive officers and was conducted solely to cover tax liabilities arising from the vesting of a previously granted Restricted Stock Unit (RSU) award.
After this transaction, the officer beneficially owned 399,662 shares of Honest Company common stock, which includes 252,933 RSUs payable in an equivalent number of shares. The filing indicates that this is a routine equity compensation and tax withholding event rather than a discretionary open-market sale of the full holdings.
Honest Company, Inc. (HNST) reported an insider transaction by its Chief Executive Officer, who is also a director. On 11/20/2025, the CEO sold 97,505 shares of common stock at a price of $2.60 per share, coded as an "S" transaction. The company explains that this sale was made under an approved sell-to-cover plan, with shares sold solely to cover tax liabilities arising from the vesting of previously granted Restricted Stock Units (RSUs).
After this transaction, the CEO beneficially owned 2,901,488 shares of Honest Company common stock, which includes 1,872,267 RSUs that are payable in an equivalent number of shares. The filing indicates the ownership is held directly and is reported as a single reporting person.
Honest Company, Inc. (HNST) reported an insider stock transaction by its SVP, Enterprise Development & Strategy. On 11/20/2025, the officer sold 5,071 shares of common stock at $2.60 per share. The filing explains that the sale was made under an approved sell-to-cover plan to pay taxes due when previously granted restricted stock units (RSUs) vested.
After this transaction, the officer beneficially owns 285,808 shares of Honest Company common stock, which includes 187,753 RSUs that will be settled in the same number of shares. The form is filed as a single-reporting-person Form 4 and notes that the transaction relates to equity compensation rather than an open-market reduction of the overall position.
The Honest Company, Inc. (HNST) reported an insider stock transaction by its General Counsel on a Form 4. On 11/20/2025, the officer sold 11,849 shares of common stock at $2.60 per share, coded as an "S" transaction. The filing explains that the sale was made under an approved sell-to-cover plan, with shares sold solely to pay taxes triggered by the vesting of a previously granted restricted stock unit (RSU) award.
After this transaction, the officer beneficially owns 556,739 shares of Honest Company common stock, which includes 247,960 RSUs that can settle in an equivalent number of shares. The filing is made by one reporting person in the capacity of an executive officer.
Honest Company, Inc. (HNST) reported an insider transaction by its SVP, Customer Sales. On 11/20/2025, the executive sold 4,722 shares of common stock at $2.6 per share, coded as an "S" sale. The company explains that the sale was made under an approved sell-to-cover plan and the shares were sold solely to cover tax liabilities arising from the vesting of a prior Restricted Stock Unit (RSU) award.
Following this transaction, the executive beneficially owns 293,424 shares, which includes 255,734 RSUs that will be settled in an equivalent number of Honest Company common shares.