STOCK TITAN

[Form 4] The Honest Company, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Katherine Barton, the Chief Growth Officer of Honest Company (HNST), reported a sale of 6,176 shares of common stock on 08/11/2025. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 12, 2025, and executed at a weighted average price of $3.89 (individual trade prices ranged from $3.785 to $3.95).

After the reported transactions, the reporting person beneficially owns 926,996 shares, held directly. That total expressly includes 622,833 restricted stock units that are payable in an equivalent number of shares of the issuer's common stock.

Katherine Barton, Chief Growth Officer di Honest Company (HNST), ha segnalato la vendita di 6,176 azioni ordinarie in data 08/11/2025. Le vendite sono state effettuate ai sensi di un piano di negoziazione Rule 10b5-1 adottato dalla persona che ha presentato la comunicazione il 12 maggio 2025, ed eseguite a un prezzo medio ponderato di $3.89 (i prezzi delle singole operazioni sono variati da $3.785 a $3.95).

Dopo le transazioni segnalate, la persona che ha presentato la comunicazione detiene beneficiariamente 926,996 azioni, possedute direttamente. Tale totale include espressamente 622,833 unità di azioni vincolate che saranno liquidate in un numero equivalente di azioni ordinarie dell'emittente.

Katherine Barton, Chief Growth Officer de Honest Company (HNST), informó la venta de 6,176 acciones ordinarias el 08/11/2025. Las ventas se realizaron conforme a un plan de negociación Rule 10b5-1 adoptado por la persona informante el 12 de mayo de 2025, y se ejecutaron a un precio medio ponderado de $3.89 (los precios de las operaciones individuales oscilaron entre $3.785 y $3.95).

Tras las operaciones comunicadas, la persona informante posee beneficiariamente 926,996 acciones, en propiedad directa. Ese total incluye expresamente 622,833 unidades de acciones restringidas que se pagarán en un número equivalente de acciones ordinarias del emisor.

케서린 바턴(Katherine Barton), Honest Company(HNST)의 최고 성장 책임자(Chief Growth Officer)는 2025-08-11에 보통주 6,176주를 매각했다고 보고했습니다. 해당 매각은 보고인이 2025년 5월 12일 채택한 Rule 10b5-1 거래 계획에 따라 이루어졌으며, 가중 평균 거래 가격은 $3.89였습니다(개별 거래 가격은 $3.785에서 $3.95 사이였습니다).

보고된 거래 이후 보고인은 직접 보유 형태로 926,996주를 사실상 보유하고 있습니다. 이 총액에는 발행사의 보통주와 동등한 수량으로 지급될 622,833개의 제한 주식 단위(Restricted Stock Units)가 명시적으로 포함되어 있습니다.

Katherine Barton, Chief Growth Officer d'Honest Company (HNST), a déclaré la vente de 6,176 actions ordinaires le 08/11/2025. Les ventes ont été effectuées conformément à un plan de négociation Rule 10b5-1 adopté par la personne déclarante le 12 mai 2025, et ont été réalisées à un prix moyen pondéré de $3.89 (les prix des transactions individuelles ont varié entre $3.785 et $3.95).

Après les transactions déclarées, la personne déclarante détient à titre bénéficiaire 926,996 actions, détenues directement. Ce total inclut expressément 622,833 unités d'actions restreintes qui seront payées sous forme d'un nombre équivalent d'actions ordinaires de l'émetteur.

Katherine Barton, Chief Growth Officer von Honest Company (HNST), meldete den Verkauf von 6,176 Stammaktien am 08/11/2025. Die Verkäufe erfolgten im Rahmen eines Rule 10b5-1-Handelsplans, den die meldende Person am 12. Mai 2025 abgeschlossen hatte, und wurden zu einem gewichteten Durchschnittspreis von $3.89 ausgeführt (einzelne Handelskurse lagen zwischen $3.785 und $3.95).

Nach den gemeldeten Transaktionen hält die meldende Person wirtschaftlich 926,996 Aktien, direkt im Besitz. Diese Summe umfasst ausdrücklich 622,833 Restricted Stock Units, die in einer entsprechenden Anzahl von Stammaktien des Emittenten ausgezahlt werden.

Positive
  • None.
Negative
  • None.

Insights

Katherine Barton reported a planned sale under a 10b5-1 plan and retains substantial direct ownership including a large RSU position.

The Form 4 shows a sale of 6,176 shares executed under a Rule 10b5-1 trading plan adopted May 12, 2025, with a reported weighted average sale price of $3.89. The disclosure of the plan date and the price range conforms to standard insider-trading controls and provides investors with timing context. The reporting person continues to hold 926,996 shares directly, which includes 622,833 restricted stock units payable in common shares, preserving meaningful alignment with shareholders.

Insider sale appears procedural under a pre-established plan; reported holdings remain sizable and include a large RSU component.

The transaction is documented as a sale under an affirmative defense 10b5-1 plan and the Form 4 discloses the weighted average sale price and the price range across multiple trades. No derivative transactions were reported. The post-transaction beneficial ownership figure and the note that 622,833 units are RSUs are material facts for modeling potential future share issuance, dilution, and insider alignment, but the filing contains no earnings or operational data.

Katherine Barton, Chief Growth Officer di Honest Company (HNST), ha segnalato la vendita di 6,176 azioni ordinarie in data 08/11/2025. Le vendite sono state effettuate ai sensi di un piano di negoziazione Rule 10b5-1 adottato dalla persona che ha presentato la comunicazione il 12 maggio 2025, ed eseguite a un prezzo medio ponderato di $3.89 (i prezzi delle singole operazioni sono variati da $3.785 a $3.95).

Dopo le transazioni segnalate, la persona che ha presentato la comunicazione detiene beneficiariamente 926,996 azioni, possedute direttamente. Tale totale include espressamente 622,833 unità di azioni vincolate che saranno liquidate in un numero equivalente di azioni ordinarie dell'emittente.

Katherine Barton, Chief Growth Officer de Honest Company (HNST), informó la venta de 6,176 acciones ordinarias el 08/11/2025. Las ventas se realizaron conforme a un plan de negociación Rule 10b5-1 adoptado por la persona informante el 12 de mayo de 2025, y se ejecutaron a un precio medio ponderado de $3.89 (los precios de las operaciones individuales oscilaron entre $3.785 y $3.95).

Tras las operaciones comunicadas, la persona informante posee beneficiariamente 926,996 acciones, en propiedad directa. Ese total incluye expresamente 622,833 unidades de acciones restringidas que se pagarán en un número equivalente de acciones ordinarias del emisor.

케서린 바턴(Katherine Barton), Honest Company(HNST)의 최고 성장 책임자(Chief Growth Officer)는 2025-08-11에 보통주 6,176주를 매각했다고 보고했습니다. 해당 매각은 보고인이 2025년 5월 12일 채택한 Rule 10b5-1 거래 계획에 따라 이루어졌으며, 가중 평균 거래 가격은 $3.89였습니다(개별 거래 가격은 $3.785에서 $3.95 사이였습니다).

보고된 거래 이후 보고인은 직접 보유 형태로 926,996주를 사실상 보유하고 있습니다. 이 총액에는 발행사의 보통주와 동등한 수량으로 지급될 622,833개의 제한 주식 단위(Restricted Stock Units)가 명시적으로 포함되어 있습니다.

Katherine Barton, Chief Growth Officer d'Honest Company (HNST), a déclaré la vente de 6,176 actions ordinaires le 08/11/2025. Les ventes ont été effectuées conformément à un plan de négociation Rule 10b5-1 adopté par la personne déclarante le 12 mai 2025, et ont été réalisées à un prix moyen pondéré de $3.89 (les prix des transactions individuelles ont varié entre $3.785 et $3.95).

Après les transactions déclarées, la personne déclarante détient à titre bénéficiaire 926,996 actions, détenues directement. Ce total inclut expressément 622,833 unités d'actions restreintes qui seront payées sous forme d'un nombre équivalent d'actions ordinaires de l'émetteur.

Katherine Barton, Chief Growth Officer von Honest Company (HNST), meldete den Verkauf von 6,176 Stammaktien am 08/11/2025. Die Verkäufe erfolgten im Rahmen eines Rule 10b5-1-Handelsplans, den die meldende Person am 12. Mai 2025 abgeschlossen hatte, und wurden zu einem gewichteten Durchschnittspreis von $3.89 ausgeführt (einzelne Handelskurse lagen zwischen $3.785 und $3.95).

Nach den gemeldeten Transaktionen hält die meldende Person wirtschaftlich 926,996 Aktien, direkt im Besitz. Diese Summe umfasst ausdrücklich 622,833 Restricted Stock Units, die in einer entsprechenden Anzahl von Stammaktien des Emittenten ausgezahlt werden.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Barton Katherine

(Last) (First) (Middle)
12130 MILLENNIUM DRIVE
SUITE 500

(Street)
LOS ANGELES CA 90094

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Growth Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/11/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/11/2025 S(1) 6,176 D $3.89(2) 926,996(3) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 12, 2025.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.785 to $3.95, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.
3. Includes 622,833 restricted stock units which are payable in an equivalent number of shares of the Issuer's common stock.
Remarks:
/s/ Brendan Sheehey, Attorney-in-Fact 08/12/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Katherine Barton report on the HNST Form 4?

The Form 4 reports that Katherine Barton sold 6,176 shares of Honest Company common stock on 08/11/2025 under a Rule 10b5-1 plan at a $3.89 weighted average price.

Was the sale covered by a 10b5-1 trading plan?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 12, 2025.

How many shares does Katherine Barton beneficially own after the sale?

Following the reported transactions the reporting person beneficially owns 926,996 shares, held directly.

Does the reported beneficial ownership include restricted stock units (RSUs)?

Yes. The Form 4 explicitly states the total includes 622,833 restricted stock units payable in an equivalent number of shares.

Were any derivative securities reported on this Form 4?

No. Table II (derivative securities) contains no entries in the provided Form 4.
Honest Company, Inc.

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