[144] The Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) Form 144 shows a proposed sale of 4,969 restricted common shares acquired from the issuer on 08/19/2025. The sale is listed with Morgan Stanley Smith Barney on NASDAQ with an approximate aggregate market value of $18,037.47 and the company reported 111,269,491 shares outstanding.

The filing also lists recent disposals by the same person: 29,433 shares sold on 08/20/2025 for gross proceeds of $107,558.64, and 6,176 shares sold on 08/11/2025 for $24,046.26. The filer certifies no undisclosed material adverse information; no additional remarks or a 10b5-1 plan date are provided in the form.

Positive

• Required disclosure completed: Form 144 filed with broker, number of shares, trade dates, and aggregate values provided.
• Transaction size is small relative to outstanding shares: Combined recent sales (35,609 shares) are a minor percentage of 111,269,491 shares outstanding.

Negative

• Insider selling activity: Multiple recent sales by the same person (totaling 35,609 shares) could be viewed negatively by some investors.
• No 10b5-1 plan date or remarks provided: The filing does not state a trading-plan adoption date, reducing clarity about whether sales were preplanned.

Insights

Securities Analyst

TL;DR: Insider sale disclosed; transaction size is small relative to outstanding shares and unlikely to be materially market-moving.

The filing reports a proposed sale of 4,969 restricted shares and two recent sales totaling 35,609 shares. Combined recent dispositions are modest versus the 111.27 million shares outstanding, implying limited immediate dilution or supply pressure. Pricing details are provided only as aggregate proceeds for past sales. No 10b5-1 plan date or explanatory remarks appear, which reduces clarity on whether sales were preplanned or discretionary.

Compliance / Risk Analyst

TL;DR: Form 144 filed properly but lacks plan-date disclosure; standard attestation present, raising routine compliance observations.

The notice identifies the broker and trade dates and includes the required attestation about nonpublic material information. However, the absence of a stated Rule 10b5-1 plan adoption date or remarks means the filing does not clarify whether these sales were pursuant to an established trading plan. From a compliance perspective, documentation of a plan date would strengthen the record and reduce information asymmetry for market participants.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4969	18037.47	111269491	08/21/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/19/2025	Restricted Stock	ISSUER			4969	08/19/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
KATHERINE E BARTON 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	08/20/2025	29433	107558.64
KATHERINE E BARTON 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	08/11/2025	6176	24046.26

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the HNST Form 144 disclose about the proposed sale?

The filing discloses a proposed sale of 4,969 restricted common shares acquired on 08/19/2025, to be sold through Morgan Stanley Smith Barney on NASDAQ with an aggregate market value of $18,037.47.

How many shares did the insider sell recently according to the filing?

The filing reports two recent sales: 29,433 shares on 08/20/2025 for $107,558.64, and 6,176 shares on 08/11/2025 for $24,046.26.

Are these transactions material relative to HNST outstanding shares?

No. The combined recent disposals of 35,609 shares are a small fraction of the reported 111,269,491 shares outstanding.

Does the filing indicate a Rule 10b5-1 trading plan was used?

No. The form does not provide a plan adoption date or remarks indicating reliance on a Rule 10b5-1 trading plan.

Who is the broker handling the proposed sale?

The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.