[144] The Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Honest Company, Inc. (HNST) filed a Form 144 proposing the sale of 12,059 shares of common stock through E*Trade on 08/20/2025 for an aggregate market value of $44,015.35. The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan, totaling 32,657 shares acquired on that date and paid as equity compensation. The filing reports 111,269,491 shares outstanding. It also discloses a prior sale by the same person of 12,017 shares on 05/21/2025 for gross proceeds of $63,930.44. The notice includes the required representation that the seller is not aware of undisclosed material information.

Positive

• Clear compliance with Rule 144 disclosure including acquisition date, broker, and planned sale date
• Transparency on origin of shares showing they were acquired via RSU vesting under the 2021 Equity Incentive Plan

Negative

• Insider selling activity is disclosed, which some investors may view unfavorably despite small size

Insights

Securities Analyst

TL;DR: Small, scheduled insider sale of vested RSUs, unlikely to be material relative to total shares outstanding.

The filing documents a planned sale of 12,059 common shares acquired on 08/19/2025 via RSU vesting and slated for sale on 08/20/2025 through E*Trade. With 111,269,491 shares reported outstanding, the proposed sale represents roughly 0.0108% of outstanding shares, indicating negligible direct market impact. The prior sale of 12,017 shares on 05/21/2025 is disclosed, demonstrating recent liquidity activity by the same person. No financial results, change in control, or regulatory issues are disclosed in this filing.

Corporate Governance Expert

TL;DR: Filing meets Rule 144 disclosure for disposition of vested equity; it documents compliance and the seller's attestation about material nonpublic information.

The Form 144 shows the sale arises from equity compensation under the 2021 Equity Incentive Plan and includes the seller's certification regarding material information. This is routine governance disclosure for insiders selling vested shares. The filing contains dates of acquisition and payment method and lists the broker and anticipated sale date, fulfilling Rule 144 notice requirements. There are no indications of plan adoption dates or 10b5-1 plans provided in the remarks section.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	12059	44015.35	111269491	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common stock	08/19/2025	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			32657	08/19/2025	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Brendan Sheehey 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/21/2025	12017	63930.44

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the HNST Form 144 disclose?

It discloses a proposed sale of 12,059 common shares through E*Trade on 08/20/2025 with an aggregate market value of $44,015.35.

How were the shares acquired that are being sold under this HNST filing?

The shares were acquired on 08/19/2025 upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan; 32,657 shares were acquired on that date.

Has the seller recently sold HNST shares?

Yes. The filing lists a sale of 12,017 shares on 05/21/2025 for gross proceeds of $63,930.44.

What broker will execute the sale in the HNST Form 144?

E*Trade Securities LLC is listed as the broker, with an approximate sale date of 08/20/2025.

How large is the proposed sale relative to HNST shares outstanding?

The filing reports 111,269,491 shares outstanding; the proposed sale of 12,059 shares represents approximately 0.0108% of that total.