[144] The Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Honest Company (HNST) Form 144 shows a proposed sale of 99,328 shares of common stock via E*Trade on 08/20/2025 with an aggregate market value of $362,547.20 and 111,269,491 shares outstanding. The filer acquired 189,597 shares on 08/19/2025 upon vesting of Restricted Stock Units under the 2021 Equity Incentive Plan; the acquisition was recorded as equity compensation. The filing also reports a prior sale by Carla Vernon of 98,950 shares on 05/21/2025 for gross proceeds of $526,414. The notice includes the standard representation that the seller does not possess undisclosed material adverse information.

Positive

• Transparent disclosure of proposed sale details including broker, share counts, dates, and aggregate market value
• Acquisition source clearly identified as RSU vesting under the 2021 Equity Incentive Plan, classified as equity compensation
• Proposed sale size is small relative to the reported 111,269,491 shares outstanding (approximately 0.089%)

Negative

• Insider sale reported which may be viewed negatively by some investors despite being routine
• Prior recent sale of 98,950 shares on 05/21/2025 could prompt questions about insider selling frequency

Insights

Securities Analyst

TL;DR: Insider intends to sell vested equity; size is small relative to outstanding shares and appears routine.

The Form 144 documents a proposed sale of 99,328 shares valued at $362,547.20 following RSU vesting of 189,597 shares one day earlier. As a percentage, the proposed sale represents approximately 0.089% of the company's reported 111,269,491 outstanding shares, indicating a modest disposition rather than a large-scale liquidation. The filing also discloses a recent sale on 05/21/2025 of 98,950 shares for $526,414, suggesting prior transfers of similar magnitude. All acquisitions noted are equity compensation, and the notice contains the standard attestation regarding material undisclosed information.

Corporate Governance Expert

TL;DR: Transaction is a routine insider sale tied to equity plan vesting; disclosure aligns with Rule 144 requirements.

The filer reports RSU vesting under the 2021 Equity Incentive Plan and subsequent notice to sell 99,328 shares through a broker on 08/20/2025. The documentation names the broker and provides dates and amounts consistent with required Rule 144 disclosures. No mention is made of any trading plan adoption or of material nonpublic information. From a governance perspective, the form contains the customary signature attestation and criminal warning language, fulfilling procedural obligations for a proposed insider sale.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	99328	362547.2	111269491	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	08/19/2025	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			189597	08/19/2025	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Carla Vernon 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	05/21/2025	98950	526414

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for HNST disclose?

The filing discloses a proposed sale of 99,328 common shares through E*Trade on 08/20/2025 valued at $362,547.20, and the filer acquired 189,597 shares on 08/19/2025 via RSU vesting.

How many shares outstanding does The Honest Company report in this filing?

The filing lists 111,269,491 shares outstanding.

Were the acquired securities purchased or received as compensation?

The securities were received as equity compensation from vesting of Restricted Stock Units under the 2021 Equity Incentive Plan.

Has the filer recently sold other HNST shares?

Yes. The filing reports a sale by Carla Vernon of 98,950 shares on 05/21/2025 for gross proceeds of $526,414.

Does the Form 144 indicate any undisclosed material information?

No. The signer represents they do not know of any material adverse information regarding the issuer that is not publicly disclosed.