HNST Form 144: Insider proposes sale of common shares

Honest Company, Inc. (HNST) reported proposed insider sales via a Form 144 notice.

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) reported proposed insider sales via a Form 144 notice. The filing lists proposed dispositions of restricted/common stock by Etienne E. von Kunssberg, showing multiple sale dates and share amounts in May and March 2026.

The filing records specific sale entries: 2,651 shares on 05/21/2026, 16,602 shares on 03/09/2026, and 12,179 shares on 03/06/2026, with dollar values attached to each entry in the excerpt.

Insights

Corporate Governance Analyst

Routine Form 144 notice showing proposed insider dispositions by an affiliate.

The filing lists multiple sale entries by Etienne E. von Kunssberg in March and May 2026, with share counts and associated dollar amounts. Form 144 is a notice of proposed sale and does not itself execute transactions.

Cash‑flow treatment and whether sales were completed are not stated; subsequent filings (Form 4 or trade confirmations) would show execution and post‑transaction holdings.

Key Figures

Proposed sale: 2,651 shares Proposed sale: 16,602 shares Proposed sale: 12,179 shares +4 more

7 metrics

Proposed sale 2,651 shares 05/21/2026

Proposed sale 16,602 shares 03/09/2026

Proposed sale 12,179 shares 03/06/2026

Filer listed broker Morgan Stanley Smith Barney LLC broker/dealer listed on cover information

Aggregate dollar value (entry) $8,323.95 value associated with 2,651 shares on 05/21/2026

Aggregate dollar value (entry) $45,657.16 value associated with 16,602 shares on 03/09/2026

Aggregate dollar value (entry) $34,737.43 value associated with 12,179 shares on 03/06/2026

Key Terms

Form 144, Restricted Stock, Broker/Dealer

3 terms

Form 144 regulatory

"144: Securities To Be Sold | Restricted Stock | Issuer"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock financial

"Common | 05/19/2026 | Restricted Stock"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Broker/Dealer financial

"Morgan Stanley Smith Barney LLC Executive Financial Services"

A broker/dealer is a firm or person that both carries out trades for clients (broker) and buys or sells securities from its own inventory (dealer). Think of it as a shop that can take customer orders and also sell items off its own shelves. Investors care because broker/dealers connect buyers and sellers, influence the price and speed of trades, hold securities or cash for short periods, and can create conflicts of interest that affect trade cost and reliability.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the HNST Form 144 filed for Etienne E. von Kunssberg show?

It shows proposed dispositions of common/restricted shares by Etienne E. von Kunssberg. The excerpt lists 2,651 shares on 05/21/2026, 16,602 shares on 03/09/2026, and 12,179 shares on 03/06/2026, each with a dollar amount recorded.

Does a Form 144 filing mean the shares were sold (HNST)?

No. A Form 144 is a notice of proposed sale, not proof of execution. The excerpt lists proposed sale dates and amounts; execution would be confirmed by later trade filings or confirmations.

Who is the reporting person on the HNST excerpt and what holdings are listed?

The reporting person is Etienne E. von Kunssberg. The excerpt lists multiple sale entries totaling named share amounts on specific dates in 2026, with associated dollar values for each entry.

What security types are referenced in the HNST Form 144 excerpt?

The excerpt references Common stock and labels an entry as Restricted Stock. The filing shows securities to be sold and sale entries tied to those security types.

Where can I find whether the proposed sales were completed for HNST?

Completion is shown in subsequent SEC filings such as Form 4 or in trade confirmations. The provided excerpt does not state whether the proposed sales were executed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/22/2026 - 04:02 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002058480
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE HONEST COMPANY, INC.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	(888) 862-8818
Name of Person for Whose Account the Securities are To Be Sold	ETIENNE E VON KUNSSBERG
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4544	15158.78	110078615	05/22/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/19/2026	Restricted Stock	Issuer			4544	05/19/2026	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
ETIENNE E VON KUNSSBERG 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	05/21/2026	2651	8323.95
ETIENNE E VON KUNSSBERG 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	03/09/2026	16602	45657.16
ETIENNE E VON KUNSSBERG 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	03/06/2026	12179	34737.43

144: Remarks and Signature

Remarks
Date of Notice	05/22/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Etienne von Kunssberg
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)