The Honest Company files Rule 144 for 50,720 shares

The Honest Company, Inc. submitted a Rule 144 notice for the proposed sale of 50,720 shares of Common Stock acquired upon vesting of Restricted Stock Units under the issuer's 2023 Inducement Plan.

Rhea-AI Filing Summary

The Honest Company, Inc. submitted a Rule 144 notice for the proposed sale of 50,720 shares of Common Stock acquired upon vesting of Restricted Stock Units under the issuer's 2023 Inducement Plan.

The filing lists a filing/transaction date of 05/19/2026 and a related filing entry dated 05/20/2026; the excerpt also shows 109,568,852 shares outstanding as of 05/20/2026.

Insights

Securities Attorney

Rule 144 notice for resale of RSU‑derived shares is procedural; timing and method matter.

Rule 144 filings notify the market of an intended resale by persons trading under resale exemptions. The excerpt states 50,720 shares were acquired upon vesting under the 2023 Inducement Plan and are identified for sale.

Execution specifics and any resale method are not shown here; subsequent filings will disclose consummation details and any broker involvement.

Compensation Analyst

Shares derive from RSU vesting tied to a 2023 inducement award, indicating compensation realization.

The excerpt explicitly ties the 50,720 shares to RSUs awarded under the issuer's 2023 Inducement Plan, showing a compensation-to-liquidity event for the recipient.

Holder identity and whether shares are sold immediately or retained are not shown; follow-up filings will clarify the economic outcome for the holder.

Key Figures

Shares proposed for resale: 50,720 shares Shares outstanding: 109,568,852 shares Transaction date: 05/19/2026 +1 more

4 metrics

Shares proposed for resale 50,720 shares acquired upon vesting of Restricted Stock Units under the 2023 Inducement Plan (05/19/2026)

Shares outstanding 109,568,852 shares listed in the securities information line as of 05/20/2026

Transaction date 05/19/2026 date the shares were acquired upon RSU vesting

Filing/entry date 05/20/2026 date shown in the securities information line

Key Terms

Restricted Stock Units, Rule 144, 2023 Inducement Plan

3 terms

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Rule 144 regulatory

"Filer Information ... 144: Securities To Be Sold ... Common Stock"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

2023 Inducement Plan compensation

"awarded under the Issuer's 2023 Inducement Plan."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Rule 144 filing for HNST cover?

It covers the proposed resale of 50,720 shares of Common Stock acquired upon vesting of RSUs under the 2023 Inducement Plan. The filing lists dates 05/19/2026 and 05/20/2026.

Were the shares in the HNST filing issued as compensation?

Yes. The excerpt states the shares were "acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan," indicating a compensation origin.

How many HNST shares are shown as outstanding in the excerpt?

The excerpt shows 109,568,852 shares outstanding as of 05/20/2026 in the securities information line. This figure appears alongside the filing entries in the excerpt.

Does the Rule 144 filing mean the shares have been sold?

No. The form notifies an intent to sell under Rule 144; the excerpt lists the 50,720 shares proposed for sale but does not report a completed sale or resale method.

Who is the broker or transfer agent listed in the HNST excerpt?

The excerpt lists E*Trade Securities LLC with a PO Box address in Jersey City as the broker/dealer entry in the securities information line dated 05/20/2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/20/2026 - 09:19 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002072401
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Curtiss Bruce
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	12351	39770.22	109568852	05/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	05/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.	The Honest Company, Inc.			50720	05/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM, INCLUDING THOSE LISTED ON TABLE II, WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	05/20/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)