[144] Honest Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Honest Company, Inc. reports a Form 144 notice to sell 22,629 shares of Common Stock acquired upon vesting of Restricted Stock Units under its 2021 Equity Incentive Plan on 05/19/2026.

The filing also records prior dispositions of 12,725 shares on 03/05/2026 for $36,266.25. The notice lists broker details and an issuer outstanding share figure of 109,568,852 shares as of 05/20/2026.

Insights

Compensation & Equity Specialist

Notice shows executive compensation vesting and intended resale under Rule 144.

The filing documents 22,629 shares acquired upon vesting of Restricted Stock Units on 05/19/2026 and a planned resale reported on Form 144. The transaction is described as equity compensation and routed through a listed broker.

Timing and exact sale execution details are not provided in the excerpt; subsequent Form 4/144 amendments or broker reports would show completed transactions.

Securities Compliance Advisor

Form 144 filing is an administrative resale notice with prior recent dispositions recorded.

The filing lists a prior sale of 12,725 shares on 03/05/2026 for $36,266.25, showing recent disposition activity. The broker named is E*Trade Securities LLC.

Regulatory constraints and Rule 144 holding/volume limitations are implied by the use of this form; the excerpt does not state whether the planned sale was executed.

Key Figures

Shares to be sold: 22,629 shares Recent sale: 12,725 shares Proceeds reported: $36,266.25 +1 more

4 metrics

Shares to be sold 22,629 shares acquired upon RSU vesting on 05/19/2026

Recent sale 12,725 shares sold on 03/05/2026

Proceeds reported $36,266.25 consideration for 12,725-share disposition on 03/05/2026

Shares outstanding 109,568,852 shares listed in header as of 05/20/2026

Key Terms

Restricted Stock Units, Form 144, Equity compensation

3 terms

Restricted Stock Units financial

"Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Form 144 regulatory

"The filing records 'Securities To Be Sold' and 'Securities Sold During The Past 3 Months' under Form 144 sections."

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Equity compensation financial

"05/19/2026 | Shares acquired upon vesting ... | Equity compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/20/2026 - 09:15 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	7242	23319.24	109568852	05/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	05/19/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			22629	05/19/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Mayle 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	03/05/2026	12725	36266.25

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)