Jonathan Mayle plans sale of 79,000 HNST shares

Jonathan Mayle filed to sell up to 79,000 shares of HNST common stock through Morgan Stanley Smith Barney LLC Executive Financial Services, with an aggregate market value of $412,111.40, on or after August 10, 2026 on NASDAQ.

Rhea-AI Filing Summary

Jonathan Mayle filed to sell up to 79,000 shares of HNST common stock through Morgan Stanley Smith Barney LLC Executive Financial Services, with an aggregate market value of $412,111.40, on or after August 10, 2026 on NASDAQ. The shares relate to multiple restricted stock awards granted between March 2025 and November 2025. The filing also lists a prior sale of 6,236 shares of common stock for $19,580.42 on May 20, 2026.

Key Figures

Shares proposed for sale: 79,000 shares Aggregate market value: $412,111.40 Proposed sale start date: 08/10/2026 +3 more

6 metrics

Shares proposed for sale 79,000 shares Common stock covered by Form 144

Aggregate market value $412,111.40 Value of 79,000 common shares proposed for sale

Proposed sale start date 08/10/2026 Planned commencement date for NASDAQ sales

Shares sold in past 3 months 6,236 shares Common stock sold on 05/20/2026

Proceeds from prior sale $19,580.42 Total proceeds from 6,236-share sale on 05/20/2026

Largest restricted stock block 25,790 shares Restricted stock from issuer dated 03/04/2026

Key Terms

Form 144, Restricted Stock, Morgan Stanley Smith Barney LLC Executive Financial Services, NASDAQ

4 terms

Form 144 regulatory

"144: Filer Information | | | 144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock financial

"Common | 03/04/2026 | Restricted Stock | Issuer"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Morgan Stanley Smith Barney LLC Executive Financial Services financial

"Common | Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

NASDAQ market

"107284379 | 08/10/2026 | NASDAQ"

The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for HNST by Jonathan Mayle disclose?

The Form 144 discloses that Jonathan Mayle plans to sell up to 79,000 HNST common shares through Morgan Stanley Smith Barney LLC Executive Financial Services, with trading expected on NASDAQ beginning August 10, 2026.

How many HNST shares are proposed for sale in this Form 144?

The filing covers a proposed sale of 79,000 shares of HNST common stock. These shares stem from several restricted stock grants dated between March 4, 2025 and November 19, 2025, all identified as issued by the issuer.

What is the aggregate market value of HNST shares in the planned sale?

The aggregate market value of the 79,000 HNST shares covered by the filing is listed as $412,111.40. This value provides a snapshot of the approximate dollar size of the potential sale at the time of the Form 144.

Which broker is handling the proposed HNST share sale in this Form 144?

The proposed sale will be handled by Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004. Trading is indicated to occur on NASDAQ once sales begin.

What prior HNST stock sale does the Form 144 report for Jonathan Mayle?

The filing reports that on May 20, 2026, Jonathan Mayle sold 6,236 shares of HNST common stock for total proceeds of $19,580.42. This transaction is disclosed in the section covering securities sold during the past three months.

What types of HNST securities are listed in the Form 144 filing?

All securities listed are common stock, tied to multiple restricted stock awards from the issuer. Individual blocks include 25,790, 16,393, 12,547, 12,530, and 11,740 shares, which together total the 79,000 shares covered.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/10/2026 - 04:21 PM Accepted by SEC EDGAR 08/10/2026 - 04:20 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002016592
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE HONEST COMPANY, INC.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	(888) 862-8818
Name of Person for Whose Account the Securities are To Be Sold	JONATHAN MAYLE
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	79000	412111.40	107284379	08/10/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/04/2026	Restricted Stock	Issuer			25790	03/04/2026	Not Applicable
Common	05/19/2026	Restricted Stock	Issuer			16393	05/19/2026	Not Applicable
Common	05/19/2025	Restricted Stock	Issuer			12547	05/19/2026	Not Applicable
Common	08/19/2025	Restricted Stock	Issuer			12530	08/19/2026	Not Applicable
Common	11/19/2025	Restricted Stock	Issuer			11740	11/19/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Mayle Jonathan 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	05/20/2026	6236	19580.42

144: Remarks and Signature

Remarks
Date of Notice	08/10/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jonathan Ray Mayle
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)