Hour Loop narrows 2026 revenue outlook to $147M–$152M
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Filing Summary
Hour Loop, Inc. reported third-quarter and nine-month 2026 results, with third-quarter net revenue of $32.1 million, down 4% from $33.4 million a year earlier, and net income of $0.4 million versus $0.5 million. Gross profit was 50.6% of revenue, compared with 51.4%. For the nine months ended September 30, 2026, revenue rose 11% to $95.9 million from $86.4 million, while net income was $2.3 million versus $2.4 million. Cash used in operating activities was $4.1 million, compared with $0.4 million.
Cash and cash equivalents totaled $1.1 million on September 30, 2026, versus $3.8 million on December 31, 2025; the company attributed the decline primarily to inventory investment ahead of the holiday season. Hour Loop narrowed full-year 2026 net revenue guidance to $147.0 million to $152.0 million, representing 3% to 6% year-over-year growth, and continued to expect net income of $0.75 million to $1.5 million. Management said AI agents support purchasing, replenishment, advertising, pricing, shipments, inventory reconciliation, customer service and compliance.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Positive
- Moderate pointNine-month revenue rose 11% to $95.9 million.
Negative
- Moderate pointThird-quarter net income was $0.4 million, down from $0.5 million.
- Moderate pointCash used in operating activities was $4.1 million, compared with $0.4 million.
Filing Explained
Hour Loop's nine-month results show
8-K Event Classification
Key Figures
Key Terms
gross profit as a percentage of net revenues financial
cash used in operating activities financial
inventory allowance financial
operating lease right-of-use lease assets financial
stock-keeping units (“SKUs”) technical
Earnings Snapshot
Narrowed 2026 net revenue guidance to $147.0 million to $152.0 million, representing 3% to 6% year-over-year growth; the company continues to expect net income of $0.75 million to $1.5 million.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What were HOUR’s third-quarter 2026 revenue and earnings?
How much cash did HOUR use in operating activities in the first nine months of 2026?
What is HOUR’s full-year 2026 financial guidance?
AI-generated analysis. How Rhea-AI works. Not financial advice.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
Date
of report (Date of earliest event reported):
(Exact name of registrant as specified in its charter)
(State or other jurisdiction of incorporation) |
(Commission File Number) |
(I.R.S. Employer Identification Number) |
(Address of principal executive offices)
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2.)
| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) | |
| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) | |
| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) | |
| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered | ||
| The
|
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging
growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02. Results of Operations and Financial Condition.
On November 12, 2026, Hour Loop, Inc. (the “Company”) issued a press release announcing its financial and operational results for the three and nine months ended September 30, 2026, and narrowing net revenue and net income guidance for the year ending December 31, 2026. A copy of this press release is attached hereto as Exhibit 99.1 and incorporated herein by reference. The information contained in the website is not a part of this current report on Form 8-K.
In accordance with General Instruction B.2 of Form 8-K, the information included in this Item 2.02, including Exhibit 99.1, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No. | Description | |
| 99.1 | Press release issued by the registrant on November 12, 2026. | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| HOUR LOOP, INC. | ||
| Dated: November 12, 2026 | By: | /s/ Sam Lai |
| Name: | Sam Lai | |
| Title: | Chief Executive Officer and Interim Chief Financial Officer | |
Exhibit 99.1
Hour Loop Reports Results for Three and Nine Months Ended September 30, 2026
Continued Profitability Despite a Challenging Economic Environment
Redmond, WA, Nov 12, 2026 – Hour Loop, Inc. (NASDAQ: HOUR) (“Hour Loop” or the “Company”), a leading online retailer, announces its financial and operational results for the three and nine months ended September 30, 2026.
Financial Highlights for Three and Nine Months Ended September 30, 2026:
| ● | Net revenues for the third quarter of 2026 decreased 4% to $32.1 million, compared to $33.4 million in the year-ago period; |
| ● | Net income for the third quarter of 2026 decreased to $0.4 million, compared to $0.5 million in the year-ago period; |
| ● | For the nine months ended September 30, 2026, net revenues increased 11% to $95.9 million, compared to $86.4 million in the year-ago period; |
| ● | Net income for the nine months ended September 30, 2026 decreased to $2.3 million, compared to $2.4 million for the year-ago period; and |
| ● | Cash used in operating activities for the nine months ended September 30, 2026 was $4.1 million, compared to $0.4 million in the year-ago period. |
Management Commentary
“Through the first nine months of 2026, Hour Loop grew net revenues 11% and earned $2.3 million in net income, and we stayed profitable through a tougher third quarter,” said Sam Lai, Chief Executive Officer and Interim Chief Financial Officer. “We made a deliberate choice to protect our margins rather than chase low-quality sales, and we believe that discipline puts us in a strong position as we head into the holiday season, the most important time of our year.”
“We are building an AI-first company, and AI is already changing how we work every day. AI agents now support core parts of our operations – purchasing and replenishment, advertising, pricing, inbound shipments, inventory reconciliation, customer service and compliance. In purchasing, our agents help us make smarter, faster buying decisions. Agents now handle much of the day-to-day work. As routine work shifts to AI, our teams are freed to focus on higher-value decisions, and we believe this will allow us to scale the business without growing headcount at the same pace.”
“We are very excited about where Hour Loop is headed. With a disciplined operating model, powered by AI to drive greater efficiency, we are confident in the long-term opportunity ahead. We thank our employees for their drive and our shareholders for their continued support.”
Third Quarter of 2026 Financial Results
Net revenues in the third quarter of 2026 were $32.1 million, compared to $33.4 million in the same period last year. The decrease was primarily due to lower order volume with lower inventory levels.
Gross profit as a percentage of net revenues decreased to 50.6%, compared to 51.4% in the same period last year. The decrease was primarily due to lower inventory reimbursements from platforms, partially offset by tariff-related refunds from vendors.
Operating expenses as a percentage of net revenues in the third quarter of 2026 decreased to 49.1%, compared to 49.2% in the same period last year. The decrease was mainly attributable to lower selling and marketing expenses in line with lower revenues.
Net income in the third quarter of 2026 was $0.4 million, or $0.01 per diluted share, compared to net income of $0.5 million, or $0.02 per diluted share, in the same period last year. The decrease was primarily driven by lower net revenues and gross margin for the reasons mentioned above.
As of September 30, 2026, the Company had $1.1 million in cash and cash equivalents, compared to $3.8 million as of December 31, 2025. The decrease was primarily driven by investment in inventory ahead of the holiday season.
Full Year 2026 Financial Outlook
Hour
Loop
About Hour Loop, Inc.
Hour Loop is an online retailer engaged in e-commerce retailing in the U.S. market. It has operated as a third-party seller on www.amazon.com and has sold merchandise on its website at www.hourloop.com since 2013. Hour Loop further expanded its operations to other marketplaces such as Walmart, eBay, and Etsy. To date, Hour Loop has generated practically all its revenue as a third-party seller on www.amazon.com and only a negligible amount of revenue from its own website and other marketplaces. Hour Loop manages more than 100,000 stock-keeping units (“SKUs”). Product categories include home/garden décor, toys, kitchenware, apparel, and electronics. Hour Loop’s primary strategy is to bring most of its vendors’ product selections to the customers. It has advanced software that assists Hour Loop in identifying product gaps so it can keep such products in stock year-round, including the entirety of the last quarter (holiday season) of the calendar year. In upcoming years, Hour Loop plans to expand its business rapidly by increasing the number of business managers, vendors, and SKUs.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements,” within the meaning of the Private Securities Litigation Reform Act of 1995 and Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including with respect to Hour Loop’s business strategy, product development and industry trends. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Hour Loop. While Hour Loop believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to Hour Loop on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in Hour Loop’s filings with the Securities and Exchange Commission, as the same may be updated from time to time. Thus, actual results could be materially different. Hour Loop undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law.
Investor Contact
Finance Department, Hour Loop, Inc.
finance@hourloop.com
HOUR LOOP, INC.
CONSOLIDATED BALANCE SHEETS
As of September 30, 2026 and December 31, 2025
| September 30, 2026 | December 31, 2025 | |||||||
| (Unaudited) | ||||||||
| ASSETS | ||||||||
| Current assets | ||||||||
| Cash | $ | 1,121,671 | $ | 3,792,033 | ||||
| Accounts receivable, net | 2,638,732 | 235,959 | ||||||
| Inventory, net | 26,253,504 | 18,298,935 | ||||||
| Prepaid expenses and other current assets | 803,717 | 619,261 | ||||||
| Total current assets | 30,817,624 | 22,946,188 | ||||||
| Property and equipment, net | 100,736 | 95,917 | ||||||
| Deferred tax assets | 323,111 | 609,964 | ||||||
| Operating lease right-of-use lease assets | 511,608 | 169,368 | ||||||
| Total non-current assets | 935,455 | 875,249 | ||||||
| TOTAL ASSETS | $ | 31,753,079 | $ | 23,821,437 | ||||
| LIABILITIES AND STOCKHOLDERS’ EQUITY | ||||||||
| Current liabilities | ||||||||
| Accounts payable | $ | 13,095,516 | $ | 6,200,526 | ||||
| Credit cards payable | 3,216,530 | 3,707,976 | ||||||
| Short-term loan | 628,931 | 637,348 | ||||||
| Operating lease liabilities-current | 232,918 | 92,362 | ||||||
| Income taxes payable | - | 51,147 | ||||||
| Accrued expenses and other current liabilities | 828,508 | 2,226,387 | ||||||
| Due to related parties | 4,130,418 | 3,810,418 | ||||||
| Total current liabilities | 22,132,821 | 16,726,164 | ||||||
| Non-current liabilities | ||||||||
| Operating lease liabilities-non-current | 294,808 | 83,271 | ||||||
| Deferred tax liabilities | 546 | 18,143 | ||||||
| Total non-current liabilities | 295,354 | 101,414 | ||||||
| Total liabilities | 22,428,175 | 16,827,578 | ||||||
| Commitments and contingencies | - | - | ||||||
| Stockholders’ equity | ||||||||
| Preferred stock: $0.0001 par value, 10,000,000 shares authorized, none issued and outstanding as of September 30, 2026 and December 31, 2025 | - | - | ||||||
| Common stock: $0.0001 par value, 300,000,000 shares authorized, 35,199,820 and 35,176,320 shares issued and outstanding as of September 30, 2026 and December 31, 2025, respectively | 3,520 | 3,518 | ||||||
| Additional paid-in capital | 5,907,681 | 5,862,683 | ||||||
| Retained earnings | 3,406,667 | 1,109,674 | ||||||
| Accumulated other comprehensive income | 7,036 | 17,984 | ||||||
| Total stockholders’ equity | 9,324,904 | 6,993,859 | ||||||
| TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY | $ | 31,753,079 | $ | 23,821,437 | ||||
The accompanying footnotes are an integral part of these unaudited consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
For the Three and Nine Months Ended September 30, 2026 and 2025
(Unaudited)
| For the Three Months Ended September 30, | For the Nine Months Ended September 30, | |||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| Revenues, net | $ | 32,075,230 | $ | 33,424,703 | $ | 95,949,763 | $ | 86,364,899 | ||||||||
| Cost of revenues | (15,841,673 | ) | (16,249,395 | ) | (45,730,293 | ) | (39,546,941 | ) | ||||||||
| Gross profit | 16,233,557 | 17,175,308 | 50,219,470 | 46,817,958 | ||||||||||||
| Operating expenses | ||||||||||||||||
| Selling and marketing | 13,782,339 | 14,665,407 | 40,899,883 | 37,627,975 | ||||||||||||
| General and administrative | 1,959,107 | 1,767,895 | 6,400,962 | 5,906,261 | ||||||||||||
| Total operating expenses | 15,741,446 | 16,433,302 | 47,300,845 | 43,534,236 | ||||||||||||
| Income from operations | 492,111 | 742,006 | 2,918,625 | 3,283,722 | ||||||||||||
| Other (expenses) income | ||||||||||||||||
| Other expense | (576 | ) | (8,186 | ) | (2,832 | ) | (10,185 | ) | ||||||||
| Interest expense | (47,660 | ) | (42,496 | ) | (127,933 | ) | (133,333 | ) | ||||||||
| Other income | 9,463 | 22,607 | 56,294 | 92,344 | ||||||||||||
| Total other expenses, net | (38,773 | ) | (28,075 | ) | (74,471 | ) | (51,174 | ) | ||||||||
| Income before income taxes | 453,338 | 713,931 | 2,844,154 | 3,232,548 | ||||||||||||
| Income tax expense | (31,512 | ) | (183,340 | ) | (547,161 | ) | (870,439 | ) | ||||||||
| Net income | 421,826 | 530,591 | 2,296,993 | 2,362,109 | ||||||||||||
| Other comprehensive income (loss) | ||||||||||||||||
| Foreign currency translation adjustments | 2,709 | (38,581 | ) | (10,948 | ) | 102,822 | ||||||||||
| Total comprehensive income | $ | 424,535 | $ | 492,010 | $ | 2,286,045 | $ | 2,464,931 | ||||||||
| Basic and diluted income per common share | $ | 0.01 | $ | 0.02 | $ | 0.07 | $ | 0.07 | ||||||||
| Weighted-average number of common shares outstanding | 35,199,735 | 35,171,320 | 35,191,668 | 35,161,068 | ||||||||||||
The accompanying footnotes are an integral part of these unaudited consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
For the Nine Months Ended September 30, 2026 and 2025
(Unaudited)
| Nine Months Ended September 30, | ||||||||
| 2026 | 2025 | |||||||
| Cash flows from operating activities | ||||||||
| Net income | $ | 2,296,993 | $ | 2,362,109 | ||||
| Reconciliation of net income to net cash used in operating activities: | ||||||||
| Depreciation expenses | 39,448 | 31,109 | ||||||
| Amortization of operating lease right-of-use lease assets | 100,584 | 141,320 | ||||||
| Deferred tax assets | 286,853 | 676,368 | ||||||
| Deferred tax liabilities | (17,597 | ) | 18,731 | |||||
| Stock-based compensation | 45,000 | 45,000 | ||||||
| Inventory allowance | 509,611 | 499,752 | ||||||
| Unrealized foreign exchange (gain) loss | (26,584 | ) | 156,087 | |||||
| Gain on disposal of property and equipment | - | (3,016 | ) | |||||
| Changes in operating assets and liabilities: | ||||||||
| Accounts receivable | (2,402,773 | ) | 1,104,073 | |||||
| Inventory | (8,464,180 | ) | (14,735,382 | ) | ||||
| Prepaid expenses and other current assets | (184,456 | ) | (497,449 | ) | ||||
| Accounts payable | 6,894,990 | 11,236,895 | ||||||
| Credit cards payable | (491,446 | ) | 470,430 | |||||
| Accrued expenses and other current liabilities | (2,547,879 | ) | (1,791,077 | ) | ||||
| Operating lease liabilities | (90,605 | ) | (139,950 | ) | ||||
| Income taxes payable | (51,147 | ) | - | |||||
| Net cash used in operating activities | (4,103,188 | ) | (425,000 | ) | ||||
| Cash flows from investing activities: | ||||||||
| Proceeds from disposal of property and equipment | - | 3,016 | ||||||
| Purchases of property and equipment | (45,559 | ) | (51,979 | ) | ||||
| Net cash used in investing activities | (45,559 | ) | (48,963 | ) | ||||
| Cash flows from financing activities: | ||||||||
| Payments to related parties | (1,486,000 | ) | (839,000 | ) | ||||
| Proceeds from related parties | 2,956,000 | - | ||||||
| Net cash provided by (used in) financing activities | 1,470,000 | (839,000 | ) | |||||
| Effect of changes in foreign currency exchange rates | 8,385 | (10,311 | ) | |||||
| Net change in cash | (2,670,362 | ) | (1,323,274 | ) | ||||
| Cash at beginning of period | 3,792,033 | 2,119,581 | ||||||
| Cash at end of period | $ | 1,121,671 | $ | 796,307 | ||||
| Supplemental disclosures of cash flow information: | ||||||||
| Cash paid for interest | $ | 16,155 | $ | 16,370 | ||||
| Cash paid for income tax | $ | 473,000 | $ | 163,015 | ||||
| Non-cash investing and financing activities: | ||||||||
| Operating lease right-of-use of assets and operating lease liabilities recognized | 446,496 | 131,472 | ||||||