Hour Loop (NASDAQ: HOUR) grows Q2 2026 revenue 25% but sees cash outflow
Rhea-AI Filing Summary
Hour Loop, Inc. reported second quarter 2026 results showing strong top-line growth with some margin and cash flow pressure. Net revenues for the quarter were $33.9 million, up 25% from $27.1 million a year earlier, driven primarily by expanded inventory availability that supported better product availability and sales execution.
Gross profit margin declined to 52.9% from 57.2% as the sales mix and pricing strategy shifted from last year’s tariff-driven focus on preserving lower-cost inventory and higher margins. Operating expenses improved as a percentage of revenue, falling to 49.2% from 51.2% due to greater operating leverage and efficiency gains. Net income was $1.1 million, or $0.03 per diluted share, compared with $1.2 million, or $0.04 per diluted share, in the prior-year quarter.
Cash used in operating activities for the first six months of 2026 increased to $3.6 million from $0.9 million in the prior-year period, and cash and cash equivalents decreased to $1.0 million as of June 30, 2026 from $3.8 million at December 31, 2025, largely due to payments to related parties and higher inventory investment. Despite these pressures, the company reaffirmed its full-year 2026 outlook, guiding net revenue to $143.0–$163.0 million and net income to $0.75–$1.5 million.
Positive
- Net revenue grew 25% year over year in Q2 2026 to $33.9 million, indicating strong demand supported by expanded inventory and improved sales execution.
- The company reaffirmed full-year 2026 guidance, targeting net revenue of $143.0–$163.0 million and net income of $0.75–$1.5 million, signaling management’s confidence in the outlook.
Negative
- Net cash used in operating activities for the first half of 2026 increased to $3.6 million from $0.9 million a year earlier, reflecting higher working capital needs and other cash outflows.
- Cash and cash equivalents declined to $1.0 million at June 30, 2026 from $3.8 million at December 31, 2025, reducing the company’s immediate liquidity buffer.
- Gross profit margin compressed to 52.9% from 57.2% in the prior-year quarter, indicating lower unit profitability under the current sales and pricing strategy.
Filing Explained
Six-month operating cash use was $3,556,564, partly offset by $750,000 of net financing inflow, leaving $985,404 in cash on June 30, 2026.
The company’s August 11 Form 8-K reports completed second-quarter results for the period ended
For the six months ended
8-K Event Classification
Key Figures
Key Terms
operating lease right-of-use lease assets financial
deferred tax assets financial
stock-based compensation financial
third-party seller financial
forward-looking statements regulatory
Earnings Snapshot
For full year 2026, net revenue is projected at $143.0–$163.0 million and net income at $0.75–$1.5 million, reaffirming prior guidance.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
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FORM
CURRENT REPORT
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Item 2.02. Results of Operations and Financial Condition.
On August 11, 2026, Hour Loop, Inc. (the “Company”) issued a press release announcing its financial and operational results for the quarter ended June 30, 2026, and reaffirming net revenue and net income guidance for the year ending December 31, 2026. A copy of this press release is attached hereto as Exhibit 99.1 and incorporated herein by reference. The information contained in the website is not a part of this current report on Form 8-K.
In accordance with General Instruction B.2 of Form 8-K, the information included in this Item 2.02, including Exhibit 99.1, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No. | Description | |
| 99.1 | Press release issued by the registrant on August 11, 2026. | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| HOUR LOOP, INC. | ||
| Dated: August 11, 2026 | By: | /s/ Sam Lai |
| Name: | Sam Lai | |
| Title: | Chief Executive Officer and Interim Chief Financial Officer | |
Exhibit 99.1
Hour Loop Reports Second Quarter of 2026 Results
Continued Profitability Despite a Challenging Economic Environment
Redmond, WA, Aug 11, 2026 – Hour Loop, Inc. (NASDAQ: HOUR) (“Hour Loop” or the “Company”), a leading online retailer, announces its financial and operational results for the quarter ended June 30, 2026.
Financial Highlights for Second Quarter of 2026:
| ● | Net revenues increased 25% to $33.9 million, compared to $27.1 million in the year-ago period; |
| ● | Net income decreased to $1.1 million, compared to $1.2 million in the year-ago period; and |
| ● | Cash used in operating activities was $3.6 million, compared to cash used in operating activities of $0.9 million in the year-ago period. |
Management Commentary
“This was a remarkable quarter for Hour Loop. Revenue grew 25% year over year, reflecting strong business momentum and giving us greater confidence in the opportunities ahead,” said Sam Lai, Chief Executive Officer and Interim Chief Financial Officer. “We delivered this growth while navigating margin pressure and continuing to improve how we operate. We are excited about what we have accomplished—and even more excited about what comes next.”
“Our vision is to automate every part of the business. Humans are optional. We believe AI will fundamentally reshape how companies operate, and Hour Loop intends to lead in this new era. Our proprietary AI system already powers more than one hundred AI agents across the organization, and we are redesigning our operations around autonomous execution, faster decisions and greater scale. We believe 2026 will be remembered as the beginning of Hour Loop’s AI-first era.”
“We are deeply grateful to our employees for their ambition and execution, and to our shareholders for their continued confidence. We believe the next several years can be transformative for Hour Loop, and we have never been more optimistic about the opportunity ahead.”
Second Quarter of 2026 Financial Results
Net revenues in the Second Quarter of 2026 were $33.9 million, compared to $27.1 million in the same period last year. The increase was primarily driven by expanded inventory availability, which supported improved product availability and sales execution.
Gross profit as a percentage of net revenues decreased to 52.9%, compared to 57.2% in the same period last year. The decrease was primarily reflecting a shift in sales strategy. In the same period last year, the Company intentionally maintained a higher gross margin in response to tariff concerns by preserving lower-cost inventory and gradually adjusting retail prices to help customers adapt to higher price levels.
Operating expenses as a percentage of net revenues in the Second Quarter of 2026 decreased to 49.2%, compared to 51.2% in the same period last year. The decrease was mainly attributable to greater operating leverage and continued efficiency improvements.
Net income in the Second Quarter of 2026 was $1.1 million, or $0.03 per diluted share, compared to net income of $1.2 million, or $0.04 per diluted share, in the same period last year. The decrease was driven by increased costs and decreased expenses because of the reasons mentioned above.
As of June 30, 2026, the Company had $1.0 million in cash and cash equivalents, compared to $3.8 million as of December 31, 2025. This decrease was driven by payments to related parties and additional investment in inventory.
Full Year 2026 Financial Outlook
Hour Loop reaffirms its guidance for the full year, anticipating 2026 net revenue to be in the range of $143.0 million to $163.0 million, representing flat to 15% year-over-year growth. The Company continues to expect 2026 net income to be in the range of $0.75 million to $1.5 million.
About Hour Loop, Inc.
Hour Loop is an online retailer engaged in e-commerce retailing in the U.S. market. It has operated as a third-party seller on www.amazon.com and has sold merchandise on its website at www.hourloop.com since 2013. Hour Loop further expanded its operations to other marketplaces such as Walmart, eBay, and SHEIN. To date, Hour Loop has generated practically all its revenue as a third-party seller on www.amazon.com and only a negligible amount of revenue from its own website and other marketplaces. Hour Loop manages more than 100,000 stock-keeping units (“SKUs”). Product categories include home/garden décor, toys, kitchenware, apparel, and electronics. Hour Loop’s primary strategy is to bring most of its vendors’ product selections to the customers. It has advanced software that assists Hour Loop in identifying product gaps so it can keep such products in stock year-round, including the entirety of the last quarter (holiday season) of the calendar year. In upcoming years, Hour Loop plans to expand its business rapidly by increasing the number of business managers, vendors, and SKUs.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, or the Private Securities Litigation Reform Act of 1995, including with respect to Hour Loop’s business strategy, product development and industry trends. All statements other than statements of historical facts included in this press release are forward-looking statements. In some cases, forward-looking statements can be identified by words such as “believed,” “intend,” “expect,” “anticipate,” “plan,” “potential,” “continue,” or similar expressions. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Hour Loop. While Hour Loop believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to Hour Loop on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in Hour Loop’s filings with the Securities and Exchange Commission, as the same may be updated from time to time. Thus, actual results could be materially different. Hour Loop undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law. The contents of any website referenced in this press release are not incorporated by reference herein.
Investor Contact
Finance Department, Hour Loop, Inc.
finance@hourloop.com
Item 1. Financial Statements.
HOUR LOOP, INC.
CONSOLIDATED BALANCE SHEETS
(In U.S. Dollars, except for share and per share data)
As of June 30, 2026 and December 31, 2025
(Unaudited)
| June 30, 2026 | December 31, 2025 | |||||||
| ASSETS | ||||||||
| Current assets | ||||||||
| Cash | $ | 985,404 | $ | 3,792,033 | ||||
| Accounts receivable, net | 2,706,742 | 235,959 | ||||||
| Inventory, net | 20,852,287 | 18,298,935 | ||||||
| Prepaid expenses and other current assets | 1,143,145 | 619,261 | ||||||
| Total current assets | 25,687,578 | 22,946,188 | ||||||
| Property and equipment, net | 75,791 | 95,917 | ||||||
| Deferred tax assets | 293,089 | 609,964 | ||||||
| Operating lease right-of-use lease assets | 124,861 | 169,368 | ||||||
| Total non-current assets | 493,741 | 875,249 | ||||||
| TOTAL ASSETS | $ | 26,181,319 | $ | 23,821,437 | ||||
| LIABILITIES AND STOCKHOLDERS’ EQUITY | ||||||||
| Current liabilities | ||||||||
| Accounts payable | $ | 8,454,369 | $ | 6,200,526 | ||||
| Credit cards payable | 3,666,375 | 3,707,976 | ||||||
| Short-term loan | 628,931 | 637,348 | ||||||
| Operating lease liabilities-current | 91,142 | 92,362 | ||||||
| Income taxes payable | 172,762 | 51,147 | ||||||
| Accrued expenses and other current liabilities | 833,051 | 2,226,387 | ||||||
| Due to related parties | 3,410,418 | 3,810,418 | ||||||
| Total current liabilities | 17,257,048 | 16,726,164 | ||||||
| Non-current liabilities | ||||||||
| Operating lease liabilities-non-current | 38,357 | 83,271 | ||||||
| Deferred tax liabilities | 546 | 18,143 | ||||||
| Total non-current liabilities | 38,903 | 101,414 | ||||||
| Total liabilities | 17,295,951 | 16,827,578 | ||||||
| Commitments and contingencies | - | |||||||
| Stockholders’ equity | ||||||||
| Preferred stock: $0.0001 par value, 10,000,000 shares authorized, none issued and outstanding as of June 30, 2026 and December 31, 2025 | - | - | ||||||
| Common stock: $0.0001 par value, 300,000,000 shares authorized, 35,191,890 and 35,176,320 shares issued and outstanding as of June 30, 2026 and December 31, 2025, respectively | 3,519 | 3,518 | ||||||
| Additional paid-in capital | 5,892,681 | 5,862,683 | ||||||
| Retained earnings | 2,984,841 | 1,109,674 | ||||||
| Accumulated other comprehensive income | 4,327 | 17,984 | ||||||
| Total stockholders’ equity | 8,885,368 | 6,993,859 | ||||||
| TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY | $ | 26,181,319 | $ | 23,821,437 | ||||
The accompanying footnotes are an integral part of these unaudited consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(In U.S. Dollars, except for share and per share data)
For the Three and Six Months Ended June 30, 2026 and 2025
(Unaudited)
| Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
| 2026 | 2025 | 2026 | 2025 | |||||||||||||
| Revenues, net | $ | 33,944,191 | $ | 27,103,106 | $ | 63,874,533 | $ | 52,940,196 | ||||||||
| Cost of revenues | (15,976,053 | ) | (11,605,754 | ) | (29,888,620 | ) | (23,297,546 | ) | ||||||||
| Gross profit | 17,968,138 | 15,497,352 | 33,985,913 | 29,642,650 | ||||||||||||
| Operating expenses | ||||||||||||||||
| Selling and marketing | 14,518,903 | 11,715,571 | 27,117,544 | 22,962,568 | ||||||||||||
| General and administrative | 2,164,849 | 2,160,930 | 4,441,855 | 4,138,366 | ||||||||||||
| Total operating expenses | 16,683,752 | 13,876,501 | 31,559,399 | 27,100,934 | ||||||||||||
| Income from operations | 1,284,386 | 1,620,851 | 2,426,514 | 2,541,716 | ||||||||||||
| Other (expense) income | ||||||||||||||||
| Other expense | (448 | ) | (2,300 | ) | (2,256 | ) | (1,999 | ) | ||||||||
| Interest expense | (46,335 | ) | (43,782 | ) | (80,273 | ) | (90,837 | ) | ||||||||
| Other income | 20,073 | 7,912 | 46,831 | 69,737 | ||||||||||||
| Total other (expense) income, net | (26,710 | ) | (38,170 | ) | (35,698 | ) | (23,099 | ) | ||||||||
| Income before income taxes | 1,257,676 | 1,582,681 | 2,390,816 | 2,518,617 | ||||||||||||
| Income tax expense | (205,991 | ) | (405,680 | ) | (515,649 | ) | (687,099 | ) | ||||||||
| Net income | 1,051,685 | 1,177,001 | 1,875,167 | 1,831,518 | ||||||||||||
| Other comprehensive income (loss) | ||||||||||||||||
| Foreign currency translation adjustments | 3,959 | 154,939 | (13,657 | ) | 141,403 | |||||||||||
| Total comprehensive income | $ | 1,055,644 | $ | 1,331,940 | $ | 1,861,510 | $ | 1,972,921 | ||||||||
| Basic and diluted earnings per common share | $ | 0.03 | $ | 0.04 | $ | 0.05 | $ | 0.06 | ||||||||
| Weighted-average number of common shares outstanding | 35,191,368 | 35,160,095 | 35,187,524 | 35,155,795 | ||||||||||||
The accompanying footnotes are an integral part of these unaudited consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In U.S. Dollars)
For the Six Months Ended June 30, 2026 and 2025
(Unaudited)
| Six Months Ended June 30, | ||||||||
| 2026 | 2025 | |||||||
| Cash flows from operating activities | ||||||||
| Net income | $ | 1,875,167 | $ | 1,831,518 | ||||
| Reconciliation of net income to net cash used in operating activities: | ||||||||
| Depreciation expenses | 24,700 | 23,517 | ||||||
| Amortization of operating lease right-of-use lease assets | 42,575 | 122,018 | ||||||
| Deferred tax assets | 316,875 | 546,952 | ||||||
| Deferred tax liabilities | (17,597 | ) | 19,464 | |||||
| Stock-based compensation | 29,999 | 30,001 | ||||||
| Inventory allowance | 370,981 | 416,196 | ||||||
| Unrealized foreign exchange gain | (26,655 | ) | 237,028 | |||||
| Changes in operating assets and liabilities: | ||||||||
| Accounts receivable | (2,470,783 | ) | 1,172,592 | |||||
| Inventory | (2,924,333 | ) | (6,716,310 | ) | ||||
| Prepaid expenses and other current assets | (523,884 | ) | (197,393 | ) | ||||
| Accounts payable | 2,253,843 | 4,407,785 | ||||||
| Credit cards payable | (41,601 | ) | (409,341 | ) | ||||
| Accrued expenses and other current liabilities | (2,543,336 | ) | (2,283,745 | ) | ||||
| Operating lease liabilities | (44,130 | ) | (125,712 | ) | ||||
| Income taxes payable | 121,615 | - | ||||||
| Net cash used in operating activities | (3,556,564 | ) | (925,430 | ) | ||||
| Cash flows from investing activities: | ||||||||
| Purchases of property and equipment | (5,705 | ) | (801 | ) | ||||
| Net cash used in investing activities | (5,705 | ) | (801 | ) | ||||
| Cash flows from financing activities: | ||||||||
| Payments to related parties | (884,000 | ) | (839,000 | ) | ||||
| Proceeds from related parties | 1,634,000 | - | ||||||
| Net cash provided by (used in) financing activities | 750,000 | (839,000 | ) | |||||
| Effect of changes in foreign currency exchange rates | 5,640 | (28,996 | ) | |||||
| Net change in cash | (2,806,629 | ) | (1,794,227 | ) | ||||
| Cash at beginning of period | 3,792,033 | 2,119,581 | ||||||
| Cash at end of period | $ | 985,404 | $ | 325,354 | ||||
| Supplemental disclosures of cash flow information: | ||||||||
| Cash paid for interest | $ | 10,743 | $ | 11,095 | ||||
| Cash paid for income tax | $ | 397,770 | $ | 52,841 | ||||
| Non-cash investing and financing activities: | ||||||||
| Operating lease right-of-use of assets and operating lease liabilities recognized | - | 134,648 | ||||||
The accompanying footnotes are an integral part of these unaudited consolidated financial statements.