Herc Holdings (NYSE: HRI) director adds 3,085 shares in open-market buy

Rhea-AI Filing Summary

HERC HOLDINGS INC (HRI) director Erik Olsson reported a purchase of common stock. On 2026-08-21, he bought 3,085 shares of HRI common stock in a purchase classified as an open market or private transaction at $163.00 per share, resulting in 3,724 shares of directly held common stock after the transaction.

Insider Trade Summary

Net Buyer: 3,085 shares

Net Buy 1 txn

Insider Olsson Erik

Role Director

Bought 3,085 shs ($503K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	3,085	$163.00	$503K

Holdings After Transaction: Common Stock — 3,724 shares (Direct)

Key Figures

Shares purchased: 3,085 shares of Common Stock Purchase price per share: $163.00 per share Shares owned after transaction: 3,724 shares of Common Stock +2 more

5 metrics

Shares purchased 3,085 shares of Common Stock Non-derivative purchase on 2026-08-21

Purchase price per share $163.00 per share Price for the 3,085-share Common Stock purchase

Shares owned after transaction 3,724 shares of Common Stock Direct ownership following the reported purchase

Net buy shares 3,085 shares Net change in buy/sell shares in this Form 4

Buy transaction count 1 transaction Total number of buy transactions reported

Key Terms

Purchase in open market or private transaction, acquired_disposed_code, Rule 10b5-1

3 terms

Purchase in open market or private transaction market

"transaction_code_description: Purchase in open market or private transaction"

acquired_disposed_code regulatory

"acquired_disposed_code: A"

Rule 10b5-1 regulatory

"aff_10b5_one is the filing’s document-level Rule 10b5-1 checkbox"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

FAQ

What insider transaction did HRI director Erik Olsson report?

Erik Olsson reported a purchase of HERC HOLDINGS INC (HRI) common stock, buying 3,085 shares in a transaction classified as a purchase in an open market or private transaction on 2026-08-21 at $163.00 per share.

How many HRI shares does Erik Olsson hold after this Form 4 transaction?

After the reported transaction, Erik Olsson directly holds 3,724 shares of HERC HOLDINGS INC (HRI) common stock, as stated in the filing’s post-transaction ownership figure.

Was the HRI insider trade by Erik Olsson a buy or a sell?

The transaction was a buy. Erik Olsson purchased 3,085 shares of HERC HOLDINGS INC (HRI) common stock, with the filing classifying the action as a purchase and the net share direction as a net-buy of 3,085 shares.

What price did Erik Olsson pay per HRI share in this Form 4?

Erik Olsson paid $163.00 per share for HERC HOLDINGS INC (HRI) common stock in this reported purchase, with the price identified as a per-share transaction price.

Was Erik Olsson’s HRI trade under a Rule 10b5-1 trading plan?

The filing’s Rule 10b5-1 checkbox is false, indicating the transaction was not affirmed as being made under a Rule 10b5-1 trading plan, based on the document-level 10b5-1 status field.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/24/2026 - 04:50 PM Accepted by SEC EDGAR 08/24/2026 - 04:49 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Olsson Erik

(Last) (First) (Middle)

C/O HERC HOLDINGS INC.

27500 RIVERVIEW CENTER BOULEVARD

(Street)

BONITA SPRINGS FLORIDA 34134

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HERC HOLDINGS INC [ HRI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/21/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/21/2026		P		3,085	A	$163	3,724	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Derek Lively by Power of Attorney	08/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)