Herc Holdings Inc. has an institutional holder group led by Coliseum Capital Management, LLC and related entities reporting passive ownership of its Common Stock on an amended Schedule 13G. Coliseum Capital Management, Adam Gray, and Christopher Shackelton each report being the beneficial owner of 1,177,122 shares of common stock, representing 3.3% of the class, with only shared voting and dispositive power. Coliseum Capital, LLC reports beneficial ownership of 867,487 shares (2.6%), Coliseum Capital Partners, L.P. holds 757,946 shares (2.3%), and Coliseum Capital Co-Invest IV, L.P. holds 109,541 shares (0.3%). The ownership percentages are based on 33,431,444 shares of common stock outstanding as of July 24, 2026. The group states that it now beneficially owns 5 percent or less of Herc’s common stock.
Positive
None.
Negative
None.
Key Figures
CCM beneficial ownership:1,177,122 sharesCCM ownership percentage:3.3%CC beneficial ownership:867,487 shares+5 more
8 metrics
CCM beneficial ownership1,177,122 sharesBeneficially owned by Coliseum Capital Management, LLC; represents 3.3% of common stock
CCM ownership percentage3.3%Percentage of Herc Holdings common stock class beneficially owned by CCM
CC beneficial ownership867,487 sharesBeneficially owned by Coliseum Capital, LLC; represents 2.6% of common stock
CCP beneficial ownership757,946 sharesBeneficially owned by Coliseum Capital Partners, L.P.; represents 2.3% of common stock
CCC IV beneficial ownership109,541 sharesBeneficially owned by Coliseum Capital Co-Invest IV, L.P.; represents 0.3% of common stock
Shares outstanding33,431,444 sharesHerc Holdings common shares issued and outstanding as of July 24, 2026
Separate Account holdings249,635 sharesCommon stock owned of record by a separate account managed by Coliseum Capital Management
Gray and Shackelton beneficial ownership1,177,122 shares eachEach of Adam Gray and Christopher Shackelton beneficially owns 3.3% of the common stock
"CCM is the beneficial owner of 1,177,122 shares of common stock"
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
shared voting powerfinancial
"Shared Voting Power 1,177,122.00"
Shared voting power occurs when two or more parties jointly have the right to vote or decide how a block of company shares is cast, like co-owners who must agree before moving a piece of furniture. Investors care because who controls voting rights affects board elections, major corporate decisions and takeover outcomes, and shared control can alter regulatory disclosures and the practical influence any holder has over a company’s direction and value.
shared dispositive powerfinancial
"Shared Dispositive Power 1,177,122.00"
Schedule 13G/Aregulatory
"This is being filed on behalf of Coliseum Capital Management, LLC"
A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.
investment adviserfinancial
"CCM is the investment adviser to CCP and CCC IV"
An investment adviser is a person or firm that professionally manages money and gives recommendations about buying, selling, or holding investments. Like a financial coach or guide, they have a legal duty to act in a client's best financial interest, so their advice, fees and potential conflicts can directly affect returns and risk — making their role important for investors who want informed, accountable help with portfolios.
separate accountfinancial
"the Separate Account is the record owner of 249,635 shares"
A separate account is a pool of investments legally kept apart from a firm’s general assets and managed specifically for a particular client, group of clients, or an insurance contract — like a dedicated suitcase of investments instead of putting everything in one closet. It matters to investors because it determines who absorbs gains or losses, usually offers protection from the firm’s creditors, and can have different fees, liquidity and rules than the firm’s main asset pool.
FAQ
What percentage of Herc Holdings (HRI) does Coliseum Capital Management report owning in this Schedule 13G/A?
Coliseum Capital Management, LLC reports beneficial ownership of 1,177,122 shares of Herc Holdings common stock, representing 3.3% of the outstanding class. This ownership is reported with shared voting and dispositive power rather than sole control.
How many Herc Holdings (HRI) shares are outstanding according to this Schedule 13G/A amendment?
The filing states there are 33,431,444 shares of Herc Holdings common stock issued and outstanding as of July 24, 2026. This figure is used to calculate the ownership percentages reported by the Coliseum Capital entities and individuals.
Which Coliseum Capital entities hold Herc Holdings (HRI) shares and in what amounts?
Coliseum Capital Management reports 1,177,122 shares, Coliseum Capital, LLC 867,487 shares, Coliseum Capital Partners, L.P. 757,946 shares, and Coliseum Capital Co-Invest IV, L.P. 109,541 shares. Each amount reflects beneficial ownership with shared voting and dispositive power.
Do Adam Gray and Christopher Shackelton individually report ownership of Herc Holdings (HRI) in this 13G/A?
Yes. Adam Gray and Christopher Shackelton each report beneficial ownership of 1,177,122 shares of Herc Holdings common stock, or 3.3% of the class, all held with shared voting and dispositive power rather than sole authority.
Does the Coliseum group report owning more or less than 5% of Herc Holdings (HRI) in this filing?
The group indicates ownership of 5 percent or less of Herc Holdings’ common stock. This is reflected in Item 5, where they check the box for ownership of 5 percent or less of the class, signaling a sub-5% passive position.
How are the Herc Holdings (HRI) shares held among Coliseum’s partnerships and accounts?
The filing states CCP is record owner of 757,946 shares, CCC IV holds 109,541 shares, and a separate account managed by Coliseum Capital Management holds 249,635 shares. Coliseum Capital entities act as investment adviser and general partner for these holdings.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 1)
Herc Holdings Inc.
(Name of Issuer)
Common Stock, par value $0.01 per share
(Title of Class of Securities)
42704L104
(CUSIP Number)
06/30/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
42704L104
1
Names of Reporting Persons
Coliseum Capital Management, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
1,177,122.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
1,177,122.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
1,177,122.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
3.3 %
12
Type of Reporting Person (See Instructions)
IA
SCHEDULE 13G
CUSIP Number(s):
42704L104
1
Names of Reporting Persons
Coliseum Capital, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
867,487.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
867,487.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
867,487.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
2.6 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP Number(s):
42704L104
1
Names of Reporting Persons
Coliseum Capital Partners, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
757,946.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
757,946.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
757,946.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
2.3 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
42704L104
1
Names of Reporting Persons
Coliseum Capital Co-Invest IV, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
109,541.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
109,541.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
109,541.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
0.3 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
42704L104
1
Names of Reporting Persons
Adam Gray
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
UNITED STATES
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
1,177,122.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
1,177,122.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
1,177,122.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
3.3 %
12
Type of Reporting Person (See Instructions)
IN
SCHEDULE 13G
CUSIP Number(s):
42704L104
1
Names of Reporting Persons
Christopher Shackelton
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
UNITED STATES
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
1,177,122.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
1,177,122.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
1,177,122.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
3.3 %
12
Type of Reporting Person (See Instructions)
IN
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
Herc Holdings Inc.
(b)
Address of issuer's principal executive offices:
27500 Riverview Center Blvd., Bonita Springs, Florida 34134
Item 2.
(a)
Name of person filing:
This Schedule 13G is being filed on behalf of Coliseum Capital Management, LLC ("CCM"), Coliseum Capital, LLC ("CC"), Coliseum Capital Partners, L.P. ("CCP"), Coliseum Capital Co-Invest IV, L.P. ("CCC IV"), Adam Gray ("Gray") and Christopher Shackelton ("Shackelton" and together with CCM, CC, CCP, CCC IV and Gray, the "Reporting Persons").
(b)
Address or principal business office or, if none, residence:
The business address of the Reporting Persons is 105 Rowayton Avenue, Rowayton, CT 06853.
(c)
Citizenship:
(i) CCM is a Delaware limited liability company; (ii) CC is a Delaware limited liability company; (iii) CCP is a Delaware limited partnership; (iv) CCC IV is a Delaware limited partnership; (v) Gray is a United States citizen; and (vi) Shackelton is a United States citizen.
(d)
Title of class of securities:
Common Stock, par value $0.01 per share
(e)
CUSIP No.:
42704L104
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
(i) CCM is the beneficial owner of 1,177,122 shares of common stock, $0.01 par value per share ("Common Stock"); (ii) CC is the beneficial owner of 867,487 shares of Common Stock; (iii) CCP is the beneficial owner of 757,946 shares of Common Stock; (iv) CCC IV is the beneficial owner of 109,541 shares of Common Stock; (v) Gray is the beneficial owner of 1,177,122 shares of Common Stock; and (vi) Shackelton is the beneficial owner of 1,177,122 shares of Common Stock.
(b)
Percent of class:
(i) CCM - 3.3%; (ii) CC - 2.6%; (iii) CCP - 2.3%; (iv) CCC IV - 0.3%; (v) Gray - 3.3%; and (vi) Shackelton - 3.3%. The ownership percentage of each Reporting Person has been calculated based on 33,431,444 shares of Common Stock issued and outstanding as of July 24, 2026, as reported in the Issuer's Quarterly Report on Form 10-Q filed with the SEC on July 28, 2026.
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
(i) 0 shares of Common Stock for CCM; (ii) 0 shares of Common Stock for CC; (iii) 0 shares of Common Stock for CCP; (iv) 0 shares for CCC IV; (v) 0 shares of Common Stock for Gray; and (vi) 0 shares of Common Stock for Shackelton.
(ii) Shared power to vote or to direct the vote:
(i) 1,177,122 shares of Common Stock for CCM; (ii) 867,487 shares of Common Stock for CC; (iii) 757,946 shares of Common Stock for CCP; (iv) 109,541 shares of Common Stock for CCC IV; (v) 1,177,122 shares of Common Stock for Gray; and (vi) 1,177,122 shares of Common Stock for Shackelton.
(iii) Sole power to dispose or to direct the disposition of:
(i) 0 shares of Common Stock for CCM; (ii) 0 shares of Common Stock for CC; (iii) 0 shares of Common Stock for CCP; (iv) 0 shares for CCC IV; (v) 0 shares of Common Stock for Gray; and (vi) 0 shares of Common Stock for Shackelton.
(iv) Shared power to dispose or to direct the disposition of:
(i) 1,177,122 shares of Common Stock for CCM; (ii) 867,487 shares of Common Stock for CC; (iii) 757,946 shares of Common Stock for CCP; (iv) 109,541 shares of Common Stock for CCC IV; (v) 1,177,122 shares of Common Stock for Gray; and (vi) 1,177,122 shares of Common Stock for Shackelton.
Item 5.
Ownership of 5 Percent or Less of a Class.
Ownership of 5 percent or less of a class
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
Not Applicable
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
If a group has filed this schedule pursuant to §240.13d-1(b)(1)(ii)(J), so indicate under Item 3(j) and attach an exhibit stating the identity and Item 3 classification of each member of the group. If a group has filed this schedule pursuant to §240.13d-1(c) or §240.13d-1(d), attach an exhibit stating the identity of each member of the group.
CCM is the investment adviser to CCP and CCC IV, each of which is an investment limited partnership. CC is the General Partner of CCP and CCC IV. Gray and Shackelton are the managers of CC and CCM. The Reporting Persons may be deemed to be members of a group with respect to the Common Stock owned of record by CCP, CCC IV and a separate account managed by CCM (the "Separate Account"). CCP is the record owner of 757,946 shares of Common Stock; CCC IV is the record owner of 109,541 shares of Common Stock; and the Separate Account is the record owner of 249,635 shares of Common Stock.
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Coliseum Capital Management, LLC
Signature:
/s/ Ash Cousins
Name/Title:
Ash Cousins/Attorney-in-fact
Date:
08/17/2026
Coliseum Capital, LLC
Signature:
/s/ Ash Cousins
Name/Title:
Ash Cousins/Attorney-in-fact
Date:
08/17/2026
Coliseum Capital Partners, L.P.
Signature:
by: Coliseum Capital, LLC, its General Partner, /s/ Ash Cousins
Name/Title:
Ash Cousins/Attorney-in-fact
Date:
08/17/2026
Coliseum Capital Co-Invest IV, L.P.
Signature:
by: Coliseum Capital, LLC, its General Partner, /s/ Ash Cousins
Name/Title:
Ash Cousins/Attorney-in-fact
Date:
08/17/2026
Adam Gray
Signature:
/s/ Ash Cousins
Name/Title:
Ash Cousins/Attorney-in-fact
Date:
08/17/2026
Christopher Shackelton
Signature:
/s/ Ash Cousins
Name/Title:
Ash Cousins/Attorney-in-fact
Date:
08/17/2026
Exhibit Information
Executed by Ash Cousins pursuant to a Power of Attorney which is attached as Exhibit 99.1 and incorporated herein by reference.