[144] HERSHEY CO SEC Filing

Rhea-AI Filing Summary

Hershey Co. (HSY) Rule 144 notice reports a proposed sale of 1,500 common shares via Fidelity Brokerage, scheduled for 09/18/2025, with an aggregate market value of $283,680 and 148,110,715 shares outstanding. The shares were acquired on 02/21/2024 through restricted stock vesting and were granted as compensation. The filer disclosed two prior open-market sales in the past three months: 5,000 shares sold 07/21/2025 for $900,000 and 1,500 shares sold 08/18/2025 for $267,795. The filing includes the standard representation that the seller is not aware of undisclosed material adverse information.

Positive

• Detailed disclosure of the proposed sale including broker, date, shares, and aggregate market value
• Acquisition origin disclosed (restricted stock vesting on 02/21/2024) clarifying basis of shares
• Recent sales in past three months are reported, enhancing transparency about insider liquidity

Negative

• Significant recent insider sales disclosed totaling $1,167,795 in gross proceeds over the past three months

Insights

Securities Analyst

TL;DR: Routine insider sale of vested restricted shares; prior recent sales disclosed; no new company operational data presented.

The filing documents a planned Rule 144 sale of 1,500 common shares by an insider using Fidelity on 09/18/2025, acquired via restricted stock vesting on 02/21/2024 as compensation. The disclosure of two recent market sales (5,000 shares for $900,000 and 1,500 shares for $267,795) provides transparency on the insider's recent liquidity events. There is no operational, financial performance, or forward-looking company information in this filing to alter valuation models.

Compliance / Corporate Governance Expert

TL;DR: Filing meets Rule 144 disclosure requirements and includes required representation about material nonpublic information.

The notice properly lists acquisition details (restricted stock vesting, acquisition and payment dates), broker information, planned sale date, and historical sales in the last three months, aligning with typical Rule 144 compliance. The filer attests they are unaware of undisclosed material adverse information, and no 10b5-1 trading plan date is stated. The form appears complete for a standard proposed sale notice; it contains no indications of procedural noncompliance within the provided content.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	1500	283680.00	148110715	09/18/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/21/2024	Restricted Stock Vesting	Issuer			1500	02/21/2024	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Steve E. Voskuil 19 East Chocolate Avenue Hershey PA 17033	Common	07/21/2025	5000	900000.00
Steve E. Voskuil 19 East Chocolate Avenue Hershey PA 17033	Common	08/18/2025	1500	267795.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the HSY Form 144 disclose about the planned sale?

The Form 144 reports a proposed sale of 1,500 common shares via Fidelity on 09/18/2025 with an aggregate market value of $283,680.

How were the 1,500 shares acquired according to the filing?

The shares were acquired on 02/21/2024 through restricted stock vesting and were issued as compensation.

What insider sales by the same person occurred in the past three months?

The filer sold 5,000 shares on 07/21/2025 for $900,000 and 1,500 shares on 08/18/2025 for $267,795.

Which broker will execute the transaction listed on the Form 144?

The broker named is Fidelity Brokerage Services LLC at the address provided in the filing.

Does the Form 144 indicate any undisclosed material information about Hershey (HSY)?

The filer represents by signing the notice that they do not know any material adverse information about the issuer that has not been publicly disclosed.