Was the Hershey (HSY) CFO’s share sale part of a Rule 10b5-1 plan?

Yes. A footnote explains the sale was carried out under a Rule 10b5-1 trading plan adopted by Steven Voskuil on May 20, 2025. Such plans pre-schedule trades, reducing the significance of short-term market timing.

Hershey (NYSE: HSY) CFO sells 1,500 shares under 10b5-1 plan

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Hershey Co Senior Vice President and Chief Financial Officer Steven E. Voskuil sold 1,500 shares of Hershey common stock in an open-market transaction at a price of $173.43 per share on June 18, 2026. The transaction was executed under a pre-set Rule 10b5-1 trading plan that he adopted on May 20, 2025. Following this sale, he directly holds 54,695 Hershey common shares.

Insider Trade Summary

Net Seller: 1,500 shares ($260,145)

Net Sell 1 txn

Insider Voskuil Steven E

Role SVP, Chief Financial Officer

Sold 1,500 shs ($260K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,500	$173.43	$260K

Holdings After Transaction: Common Stock — 54,695 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 1,500 shares Sale price per share: $173.43 per share Shares held after transaction: 54,695 shares +2 more

5 metrics

Shares sold 1,500 shares Open-market sale of Hershey common stock

Sale price per share $173.43 per share Price for the 1,500-share sale on June 18, 2026

Shares held after transaction 54,695 shares Direct holdings of Steven Voskuil following the sale

Net shares sold 1,500 shares Net-sell direction in transaction summary

Transaction date June 18, 2026 Date of open-market sale of common stock

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

06/22/2026 - 04:12 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Voskuil Steven E

(Last)

(First)

(Middle)

19 EAST CHOCOLATE AVENUE

(Street)

HERSHEY

PENNSYLVANIA

17033

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [ HSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/18/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	06/18/2026		S⁽¹⁾		1,500	D	$173.43	54,695	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025.

	/s/ Kathleen S. Purcell, Agent for Steven E. Voskuil	06/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Hershey (HSY) CFO Steven Voskuil report in this Form 4 filing?

Hershey CFO Steven Voskuil reported selling 1,500 shares of Hershey common stock. The sale was an open-market transaction at $173.43 per share, and it occurred on June 18, 2026 under a pre-set Rule 10b5-1 trading plan.

How many Hershey (HSY) shares did the CFO sell and at what price?

Steven Voskuil sold 1,500 shares of Hershey common stock at $173.43 per share. This was a single open-market sale reported in the Form 4, reflecting a net sell of 1,500 shares in the transaction summary.

How many Hershey (HSY) shares does the CFO hold after this transaction?

After the reported sale, Steven Voskuil directly holds 54,695 shares of Hershey common stock. This post-transaction holding figure is disclosed in the Form 4 as the total shares beneficially owned following the sale.

What type of transaction did the Hershey (HSY) Form 4 report for the CFO?

The Form 4 reports a non-derivative open-market sale of common stock, coded as “S.” It shows one sale transaction of 1,500 shares, with no derivative exercises, gifts, or tax-withholding dispositions in this filing.

Does this Hershey (HSY) Form 4 show any derivative securities for the CFO?

No derivative transactions are reported in this Form 4. The derivative summary is empty, indicating no option exercises, conversions, or other derivative trades were included alongside the 1,500-share common stock sale.