Hershey Form 4: CFO disposes 1,500 shares under 10b5-1 plan
Rhea-AI Filing Summary
Steven E. Voskuil, Senior Vice President and Chief Financial Officer of The Hershey Company (HSY), reported a sale of 1,500 shares of Hershey common stock on 08/18/2025 at a price of $178.53 per share. After the transaction, Mr. Voskuil’s beneficial ownership stood at 59,819 shares held directly. The filing states the sale was executed under a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025, indicating the trade was preplanned. The Form 4 was signed on behalf of the reporting person by an agent on 08/19/2025.
Positive
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Negative
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Insights
TL;DR Routine, preplanned insider sale under a 10b5-1 plan; no new material information about company performance.
The Form 4 documents a small, orderly disposition of 1,500 shares by the CFO at $178.53 per share executed under a Rule 10b5-1 plan established on May 20, 2025. The transaction reduced direct beneficial ownership to 59,819 shares. As this was a planned sale under an established trading program, it does not, by itself, convey new operational or financial information about Hershey. For investors, this is a disclosure of insider liquidity activity rather than a signal of corporate change.
TL;DR Compliance-focused disclosure showing adherence to Rule 10b5-1 processes; governance procedures appear followed.
The filing clearly states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted May 20, 2025, and the Form 4 is signed by an authorized agent. These elements indicate procedural compliance with insider-trading and disclosure rules. The size of the sale (1,500 shares) is modest relative to total ownership of 59,819 shares, suggesting this is routine liquidity management rather than a change in executive stake or control.