[144] HUBSPOT, INC. SEC Filing

Rhea-AI Filing Summary

Form 144 filed for HUBS detailing proposed insider sales of common stock. The filing names Brian Halligan as the seller and lists a proposed sale of 8,500 shares of common stock through Fidelity Brokerage Services on 08/19/2025 on the NYSE with an aggregate market value reported as $3,823,640.00. The filing discloses that those securities were to be acquired on 08/19/2025 under stock options granted on 02/03/2020 and 02/01/2021, and that payment at sale is cash. The filing also lists three prior sales by Brian Halligan in the past three months on 05/20/2025, 06/17/2025, and 07/15/2025, each for 8,500 shares with gross proceeds of $5,487,090.00, $4,658,255.00, and $4,616,095.00, respectively. The filer certifies no undisclosed material adverse information and includes the standard Rule 10b5-1 statement language.

Positive

• Transparent compliance with Rule 144 showing broker, share counts, aggregate market value and acquisition details
• Detailed record of recent insider sales (May, June, July 2025) with gross proceeds disclosed

Negative

• Insider selling activity is ongoing with multiple 8,500-share transactions in recent months
• Filing does not specify a Rule 10b5-1 plan adoption date if one exists

Insights

Securities Analyst

TL;DR: Routine Form 144 disclosing scheduled insider sales and recent executed sales by CEO-level insider.

This Form 144 documents a proposed sale of 8,500 shares by Brian Halligan via Fidelity on 08/19/2025, acquired through options granted in 2020 and 2021 and to be settled for cash. The filing transparently lists three recent 8,500-share sales in May, June, and July 2025 with specified gross proceeds, indicating ongoing disposition activity by the same individual. As a compliance disclosure under Rule 144, the form communicates intent and past transactions but does not provide motives or changes to company operations.

Corporate Governance Expert

TL;DR: Disclosure aligns with regulatory requirements; shows repeated insider sales but contains no new operational or financial data.

The filing meets Rule 144 disclosure requirements by identifying the seller, broker, number of shares, aggregate market value, acquisition source (option grants) and past three months' sales. It includes the standard representation about lack of undisclosed material adverse information and mentions potential reliance on a 10b5-1 plan without specifying a plan date. The filing is procedural and does not itself signal company-level governance changes.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	8500	3823640.00	52693110	08/19/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/19/2025	Option Granted - 02/03/2020	Issuer			7136	08/19/2025	Cash
Common	08/19/2025	Option Granted - 02/01/21	Issuer			1364	08/19/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Brian Halligan Two Canal Park Cambridge MA 02141	Common	05/20/2025	8500	5487090.00
Brian Halligan Two Canal Park Cambridge MA 02141	Common	06/17/2025	8500	4658255.00
Brian Halligan Two Canal Park Cambridge MA 02141	Common	07/15/2025	8500	4616095.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

Who is listed as the seller in this HUBS Form 144?

The filing names Brian Halligan as the person for whose account the securities are to be sold.

How many shares are proposed for sale and what is their aggregate market value?

The Form 144 lists a proposed sale of 8,500 common shares with an aggregate market value of $3,823,640.00.

When and where is the proposed sale scheduled to occur?

The proposed sale is scheduled for 08/19/2025 through Fidelity Brokerage Services on the NYSE.

How were the shares acquired according to the filing?

The shares were acquired on 08/19/2025 under stock options granted on 02/03/2020 and 02/01/2021, with payment at sale listed as cash.

What insider sales did the filer report in the past three months?

Three prior sales by Brian Halligan are listed: 05/20/2025 (8,500 shares, $5,487,090.00), 06/17/2025 (8,500 shares, $4,658,255.00), and 07/15/2025 (8,500 shares, $4,616,095.00).