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Director at HubSpot (HUBS) sells 8,292 shares under 10b5-1 plan

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

HubSpot Inc. director Brian Halligan reported an open-market sale of 8,292 shares of Common Stock at $230.72 per share. After this sale on April 21, 2026, he directly held 362,000 shares. The filing notes that this transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on March 3, 2025, indicating it was pre-arranged.

The filing also records 102,000 shares of Common Stock held indirectly through Wolf Investors, LLC, whose sole member is the Brian P. Halligan 2026 New Hampshire Trust. Halligan is the settlor of this trust and disclaims beneficial ownership of these indirectly held securities except to the extent of any pecuniary interest.

Positive

  • None.

Negative

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Insider Halligan Brian
Role null
Sold 8,292 shs ($1.91M)
Type Security Shares Price Value
Sale Common Stock 8,292 $230.72 $1.91M
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 362,000 shares (Direct, null); Common Stock — 102,000 shares (Indirect, See Footnote.)
Footnotes (1)
  1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.
Shares sold 8,292 shares Open-market sale of Common Stock on April 21, 2026
Sale price per share $230.72 per share Price for 8,292 Common Stock shares sold
Direct shares after sale 362,000 shares Direct Common Stock holdings following transaction
Indirectly held shares 102,000 shares Common Stock held via Wolf Investors, LLC and related trust
10b5-1 plan adoption date March 3, 2025 Date the trading plan governing this sale was adopted
Transaction date April 21, 2026 Date of reported sale and holdings entry
Rule 10b5-1 trading plan financial
"This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
pecuniary interest financial
"The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein"
beneficial ownership financial
"nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Section 16 regulatory
"beneficial owner of these securities for purposes of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
non-derivative financial
"transaction_type": "non-derivative""
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Halligan Brian
(Last)(First)(Middle)
C/O HUBSPOT, INC.
2 CANAL PARK
(Street)
CAMBRIDGE MASSACHUSETTS 02141
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/21/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/21/2026S(1)8,292D$230.72362,000D
Common Stock102,000ISee Footnote.(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025.
2. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.
/s/ Joseph Theis, attorney-in-fact04/23/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did HubSpot (HUBS) director Brian Halligan report?

Brian Halligan reported an open-market sale of 8,292 shares of HubSpot Common Stock at $230.72 per share on April 21, 2026. This Form 4 filing records the sale as a non-derivative transaction in the company’s stock.

How many HubSpot (HUBS) shares does Brian Halligan hold after the reported sale?

After selling 8,292 shares, Brian Halligan directly holds 362,000 shares of HubSpot Common Stock. This post-transaction balance is disclosed in the Form 4 and shows his continuing significant direct ownership position in the company.

Was Brian Halligan’s HubSpot (HUBS) share sale under a 10b5-1 trading plan?

Yes. The Form 4 states the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on March 3, 2025. Such plans pre-schedule trades, indicating the sale’s timing was arranged in advance rather than decided opportunistically.

Does Brian Halligan claim full beneficial ownership of all reported HubSpot (HUBS) shares?

No. For the 102,000 shares held via Wolf Investors, LLC and the associated 2026 New Hampshire Trust, Halligan expressly disclaims beneficial ownership except to the extent of any pecuniary interest, as stated in the Form 4 footnote.