HubSpot director sells 8,500 shares under 10b5-1 plan

HubSpot director Brian Halligan reported a planned sale of company stock.

Rhea-AI Filing Summary

HubSpot director Brian Halligan reported a planned sale of company stock. On January 20, 2026, he sold 8,500 shares of HubSpot common stock at a price of $303.38 per share in a single transaction. After this sale, he beneficially owned 487,344 shares of HubSpot common stock in direct ownership.

The filing notes that this transaction was carried out under a Rule 10b5-1 trading plan that was adopted on March 3, 2025. Such plans are pre-arranged programs for trading stock, designed to allow insiders to sell shares over time according to fixed instructions.

Insider Trade Summary

Net Seller: 8,500 shares

Net Sell 1 txn

Insider Halligan Brian

Role Director

Sold 8,500 shs ($2.58M)

Type	Security	Shares	Price	Value
Sale	Common Stock	8,500	$303.38	$2.58M

Holdings After Transaction: Common Stock — 487,344 shares (Direct)

Footnotes (1)

1. F1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did HubSpot (HUBS) disclose in this Form 4?

The filing reports that director Brian Halligan sold 8,500 shares of HubSpot common stock on January 20, 2026 at a price of $303.38 per share.

How many HubSpot (HUBS) shares does Brian Halligan own after this transaction?

Following the reported sale, Brian Halligan beneficially owned 487,344 shares of HubSpot common stock, held in direct ownership.

Was the HubSpot (HUBS) insider sale made under a Rule 10b5-1 plan?

Yes. The filing states that the sale was effected pursuant to a Rule 10b5-1 trading plan that was adopted on March 3, 2025.

What role does the reporting person have at HubSpot (HUBS)?

The reporting person, Brian Halligan, is identified as a director of HubSpot and is not listed as an officer or 10% owner in this filing.

What type of security did the HubSpot (HUBS) insider sell?

The transaction involved HubSpot common stock, reported in Table I for non-derivative securities.

Is the HubSpot (HUBS) Form 4 filed by one or multiple reporting persons?

The form is indicated as filed by one reporting person, covering the transactions of Brian Halligan only.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 01/22/2026 - 04:12 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Halligan Brian

(Last) (First) (Middle)

C/O HUBSPOT, INC.

2 CANAL PARK

(Street)

CAMBRIDGE MA 02141

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/20/2026		S(1)		8,500	D	$303.38	487,344	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025.

	/s/ Joseph Theis, attorney-in-fact	01/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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