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  4. [Form 4] Ibotta, Inc. Insider Trading Activity

Ibotta CEO Bryan Leach and trusts sell 50,174 shares

A Rule 10b5-1 trading plan established March 5, 2026 covered the reported option exercises, trust conversions and share sales.

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Form Type
4

Rhea-AI Filing Summary

Ibotta, Inc. (IBTA) CEO and President Bryan Leach reported exercising employee stock options to acquire Class A shares and selling Class A shares on November 2 and 3, 2026. Sales across Leach and the Orion 2024 GST Trust and Elysian 2024 GST Trust totaled 50,174 shares. Each trust converted 2,620 Class B shares into Class A shares on November 2, then sold shares.

Options were exercised at $8.30 and $12.75 per share. The reported sale prices are transaction-level weighted averages. The transactions were effected under a Rule 10b5-1 trading plan Leach established March 5, 2026.

Insider Leach Bryan
Role CEO AND PRESIDENT
Sold 50,174 shs ($2.50M)
Approx. gross sale proceeds $2.50M
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) F1, F14 4,529 $0.00 $0.00
Exercise Class A Common Stock F1, F2 4,529 $8.30 $38K
Sale Class A Common Stock F1, F11, F2 662 $53.5966 $35K
Sale Class A Common Stock F1, F12, F2 2,738 $54.9119 $150K
Sale Class A Common Stock F1, F13, F2 1,129 $55.5643 $63K
Exercise Employee Stock Option (right to buy) F1, F14 34,654 $0.00 $0.00
Exercise Employee Stock Option (right to buy) F1, F14 5,751 $0.00 $0.00
Conversion Class B Common Stock F15, F1, F10 2,620 $0.00 $0.00
Conversion Class B Common Stock F15, F1, F6 2,620 $0.00 $0.00
Exercise Class A Common Stock F1, F2 34,654 $12.75 $442K
Exercise Class A Common Stock F1, F2 5,751 $8.30 $48K
Sale Class A Common Stock F1, F3, F2 23,942 $49.0278 $1.17M
Sale Class A Common Stock F1, F4, F2 16,463 $49.8118 $820K
Conversion Class A Common Stock F1, F5, F6 2,620 $0.00 $0.00
Sale Class A Common Stock F1, F7, F6 1,658 $49.0647 $81K
Sale Class A Common Stock F1, F8, F6 962 $49.8342 $48K
Conversion Class A Common Stock F1, F9, F10 2,620 $0.00 $0.00
Sale Class A Common Stock F1, F3, F10 1,514 $49.008 $74K
Sale Class A Common Stock F1, F4, F10 1,106 $49.8116 $55K
Holding Class B Common Stock F15 -- -- --
Holding Class B Common Stock F15, F16 -- -- --
Holding Class B Common Stock F15, F17 -- -- --
Holdings After Transaction: Employee Stock Option (right to buy) — 239,720 contracts (Direct); Class B Common Stock — 749,000 contracts for 579,000 underlying shares (Indirect, See footnote); Class A Common Stock — 0 shares (Indirect, See footnote); Class A Common Stock — 823,886 shares (Direct); Class B Common Stock — 2,208,424 contracts (Direct)
Footnotes (17)
  1. F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the Reporting Person on March 5, 2026.
  2. F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
  3. F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.485 to $49.48 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  4. F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.49 to $50.19 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  5. F5. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 2,620 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  6. F6. By Sibling as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
  7. F7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.54 to $49.52 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  8. F8. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.55 to $50.19 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  9. F9. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,620 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  10. F10. By Sibling as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
  11. F11. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.30 to $53.795 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  12. F12. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $54.405 to $55.37 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  13. F13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.49 to $55.70 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  14. F14. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
  15. F15. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
  16. F16. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
  17. F17. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Class A shares sold 50,174 shares Reported sales across Leach and the two trusts on November 2 and 3, 2026
Option exercise 34,654 shares at $12.75 per share November 2, 2026
Option exercise 5,751 shares at $8.30 per share November 2, 2026
Option exercise 4,529 shares at $8.30 per share November 3, 2026
Orion 2024 GST Trust conversion 2,620 Class B shares converted into 2,620 Class A shares November 2, 2026
Elysian 2024 GST Trust conversion 2,620 Class B shares converted into 2,620 Class A shares November 2, 2026
Direct Class B holding 2,208,424 shares Bryan Leach, as of November 2, 2026
Class B shares in each legacy trust 289,500 shares Orion 2021 Legacy Trust and Elysian 2021 Legacy Trust, as of November 2, 2026
Rule 10b5-1 trading plan regulatory
"effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units (RSUs) financial
"Certain of these securities are restricted stock units"
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What sale prices did IBTA report?
Reported weighted-average prices were $49.0278 for 23,942 shares, $49.8118 for 16,463, $49.0647 for 1,658, $49.8342 for 962, $49.0080 for 1,514, $49.8116 for 1,106, $53.5966 for 662, $54.9119 for 2,738, and $55.5643 for 1,129. The first six transactions were on November 2, 2026, and the last three were on November 3, 2026.

How many IBTA Class B shares were reported as held?
The holdings table lists Bryan Leach as directly holding 2,208,424 Class B shares as of November 2, 2026. It also lists 289,500 Class B shares for each of the Orion 2021 Legacy Trust and Elysian 2021 Legacy Trust, with Leach's spouse as trustee.

What did the IBTA trusts do with their Class B shares?
On November 2, 2026, the Orion 2024 GST Trust and Elysian 2024 GST Trust each converted 2,620 Class B shares into a like number of Class A shares. The filing states that Class B shares are convertible into Class A shares on a one-for-one basis at no cost, at the holder's election.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Leach Bryan
(Last)(First)(Middle)
C/O IBOTTA, INC.
1400 16TH STREET, SUITE 600
(Street)
DENVER COLORADO 80202
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ibotta, Inc. [ IBTA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO AND PRESIDENT
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
11/02/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock11/02/2026M(1)34,654A$12.75858,540(2)D
Class A Common Stock11/02/2026M(1)5,751A$8.3864,291(2)D
Class A Common Stock11/02/2026S(1)23,942D$49.0278(3)840,349(2)D
Class A Common Stock11/02/2026S(1)16,463D$49.8118(4)823,886(2)D
Class A Common Stock11/02/2026C(1)(5)2,620A$02,620ISee footnote(6)
Class A Common Stock11/02/2026S(1)1,658D$49.0647(7)962ISee footnote(6)
Class A Common Stock11/02/2026S(1)962D$49.8342(8)0ISee footnote(6)
Class A Common Stock11/02/2026C(1)(9)2,620A$02,620ISee footnote(10)
Class A Common Stock11/02/2026S(1)1,514D$49.008(3)1,106ISee footnote(10)
Class A Common Stock11/02/2026S(1)1,106D$49.8116(4)0ISee footnote(10)
Class A Common Stock11/03/2026M(1)4,529A$8.3828,415(2)D
Class A Common Stock11/03/2026S(1)662D$53.5966(11)827,753(2)D
Class A Common Stock11/03/2026S(1)2,738D$54.9119(12)825,015(2)D
Class A Common Stock11/03/2026S(1)1,129D$55.5643(13)823,886(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (right to buy)$12.7511/02/2026M(1)34,654 (14)12/11/2029Class A Common Stock34,654$00D
Employee Stock Option (right to buy)$8.311/02/2026M(1)5,751 (14)12/08/2030Class A Common Stock5,751$0244,249D
Class B Common Stock(15)11/02/2026C(1)2,620 (15) (15)Class A Common Stock2,620$085,000ISee footnote(10)
Class B Common Stock(15)11/02/2026C(1)2,620 (15) (15)Class A Common Stock2,620$085,000ISee footnote(6)
Employee Stock Option (right to buy)$8.311/03/2026M(1)4,529 (14)12/08/2030Class A Common Stock4,529$0239,720D
Class B Common Stock(15) (15) (15)Class A Common Stock2,208,4242,208,424D
Class B Common Stock(15) (15) (15)Class A Common Stock289,500289,500ISee footnote(16)
Class B Common Stock(15) (15) (15)Class A Common Stock289,500289,500ISee footnote(17)
Explanation of Responses:
1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the Reporting Person on March 5, 2026.
2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.485 to $49.48 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.49 to $50.19 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 2,620 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
6. By Sibling as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.54 to $49.52 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.55 to $50.19 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
9. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,620 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
10. By Sibling as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
11. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.30 to $53.795 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
12. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $54.405 to $55.37 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.49 to $55.70 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
14. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
15. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
16. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
17. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Remarks:
/s/ David T. Shapiro, by power of attorney11/04/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

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