[Form 4] Intuit Inc Insider Trading Activity

Rhea-AI Filing Summary

Intuit (NASDAQ:INTU) filed a Form 4 reporting that SVP & Chief Accounting Officer Lauren D. Hotz sold 1,738.347 common shares on 06/27/2025 at a weighted-average price of $784.09, generating proceeds of roughly $1.36 million.

The transaction reduced Hotz’s direct holdings to 454.5452 shares, a decline of about 79% versus her pre-sale position. The filing notes 2.84 shares were acquired earlier through the Employee Stock Purchase Plan. No derivative activity was reported.

Because the dollar value exceeds $1 million and materially shrinks an executive officer’s stake, the sale may influence investor sentiment regarding insider confidence.

Positive

• None.

Negative

• SVP & Chief Accounting Officer Lauren D. Hotz sold 1,738 shares (~$1.36 M) at an average $784, cutting her direct ownership to 455 shares—about a 79% reduction.

Insights

Insider Trading Analyst

TL;DR: CAO liquidates $1.36 M stake—confidence signal turns negative.

Hotz’s sale of 1,738 shares equates to roughly 79% of her directly held stock, leaving only 455 shares. The magnitude—over $1 million—and officer status elevate the trade’s relevance. While the Form 4 offers no price-anchored vesting schedule or 10b5-1 affirmation, the abrupt position reduction contrasts with typical executive retention patterns and may be construed as a bearish internal signal. The average execution price near $784 suggests monetization at a historically elevated valuation, potentially indicating limited near-term upside perceived by management. Investors should watch for similar actions by other executives and upcoming earnings guidance for confirmation.

Corporate Governance Specialist

TL;DR: Large one-off sale is material but not yet trend-defining.

The filing presents a single, high-value disposition by the CAO. Although sizeable, insider sales can reflect personal liquidity needs, tax planning or diversification rather than operational concerns. The absence of accompanying option exercises or derivative hedges reduces complexity, and no parallel transactions from other C-suite members are disclosed here. Governance best practice encourages transparent disclosure, which Intuit fulfills. Absent a pattern of repeated insider selling, market impact may remain contained, yet investors should monitor forthcoming Form 4s and public guidance for corroborating signals.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hotz Lauren D

(Last) (First) (Middle)

C/O INTUIT INC.

2700 COAST AVENUE

(Street)

MOUNTAIN VIEW CA 94043

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
INTUIT INC. [ INTU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Chief Accounting Officer

3. Date of Earliest Transaction (Month/Day/Year)
06/27/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/27/2025		S		1,738.347	D	$784.0867(1)	454.5452(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was executed in multiple trades ranging from $784.0867 to $784.135. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

2. Includes 2.84 shares acquired by the reporting person on 6/15/2025 through the Intuit Inc. Employee Stock Purchase Plan.

Remarks:

	/s/ Erick Rivero, by power-of-attorney	06/27/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many INTU shares did Lauren D. Hotz sell on June 27 2025?

The Form 4 shows a sale of 1,738.347 common shares.

What was the average sale price of the INTU shares?

The weighted-average price reported was $784.0867 per share.

What is the remaining share ownership of Intuit's CAO after the sale?

After the transaction, Hotz directly owns 454.5452 shares of INTU common stock.

What is the total dollar value of the insider sale disclosed on the Form 4?

At the reported average price, the sale is valued at approximately $1.36 million.

Does the filing indicate the sale was executed under a Rule 10b5-1 trading plan?

The Form 4 includes the new Rule 10b5-1 checkbox, but the filing does not state whether the transaction was conducted under such a plan.