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Ituran wins NIS 21m Israeli traffic data contract

Ituran Location & Control Ltd. (ITRN) reported that it has been awarded a multi‑year contract to provide entities of the Israeli Ministry of Transport with a Software‑as‑a‑Service Big Data platform for live traffic monitoring across Israel’s main roads.

(Neutral)
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Ituran Location & Control Ltd. (ITRN) reported that it has been awarded a multi‑year contract to provide entities of the Israeli Ministry of Transport with a Software‑as‑a‑Service Big Data platform for live traffic monitoring across Israel’s main roads. The contract spans up to four years and is valued at over NIS 21 million (about US$7 million), with the first year of service guaranteed at NIS 5 million (about US$1.7 million). The service uses Ituran’s proprietary Big Data platform, analyzing anonymized data from more than one million vehicles, representing roughly one quarter of all vehicles in Israel, to support national transport policy and road‑investment decisions. Management describes this as launching a new recurring revenue stream built on data assets already owned by Ituran and as a key milestone in its Big Data growth initiative alongside IturanMob and its carbon‑credit monetization platform.

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Total contract value Over NIS 21 million (approximately US$7 million) Maximum value of the Big Data traffic-monitoring contract over up to four years
Guaranteed first-year revenue NIS 5 million (approximately US$1.7 million) Minimum revenue guaranteed for the first year of the contract
Vehicles in data set More than 1,000,000 vehicles Anonymized vehicles feeding data into Ituran’s Big Data platform
Share of Israel’s vehicle fleet Approximately 25% Proportion of all vehicles in Israel represented in the data set
Subscribers Over 2.7 million Subscribers using Ituran’s location-based services
Employees Approximately 2,800 Worldwide employees of Ituran
Contract term Up to 4 years Maximum duration of the Big Data traffic-monitoring contract
Software-as-a-Service (SaaS) technical
"provide entities of the Israeli Ministry of Transport ... with a Software-as-a-Service (SaaS) solution"
Software-as-a-service (SaaS) is a way of delivering software over the internet where customers pay a subscription to use applications hosted and maintained by a provider, like renting a tool or streaming a service rather than buying and installing it. For investors it matters because subscriptions create predictable, recurring revenue and can scale quickly with low distribution costs, while metrics like customer retention and churn directly affect future cash flow and valuation.
Big Data platform technical
"delivered through Ituran’s proprietary Big Data platform, analyzing anonymized data"
telematics technical
"a global leader in vehicle telematics and OEM connectivity solutions"
Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.
OEM connectivity technical
"a global leader in vehicle telematics and OEM connectivity solutions"
carbon credits financial
"platform for monetizing carbon credits for electric vehicle drivers"
Carbon credits are tradable permits that represent the right to emit a specific amount of greenhouse gases, or the removal of that amount from the atmosphere; think of them like coupons companies buy or sell to balance their pollution. They matter to investors because they create costs or potential revenue streams, affect a company's regulatory compliance and reputation, and form a marketable asset whose price can influence profitability and valuation.

FAQ

What contract did Ituran Location & Control Ltd. (ITRN) announce in the September 2026 Form 6-K?

Ituran announced it was awarded a multi-year SaaS contract to provide entities of the Israeli Ministry of Transport with a Big Data traffic-monitoring platform covering Israel’s main roads, using anonymized data from over one million vehicles.

What is the total value and term of the new Ituran (ITRN) Big Data contract?

The contract spans up to four years and is valued at over NIS 21 million (approximately US$7 million), according to Ituran’s disclosure.

How much revenue is guaranteed in the first year of Ituran’s (ITRN) Ministry of Transport contract?

The first year of the contract is guaranteed at NIS 5 million, which Ituran states is approximately US$1.7 million in revenue for that year.

How many vehicles feed data into Ituran’s (ITRN) Big Data traffic-monitoring platform?

The platform analyzes anonymized data from more than one million vehicles, which Ituran states represents approximately one quarter of all vehicles in Israel.

How does Ituran (ITRN) describe the strategic importance of this Big Data contract?

Ituran describes the deal as an important step in validating its Big Data platform beyond core telematics and stolen vehicle recovery, and as launching a new, recurring revenue stream built on data assets the company already owns.

What other growth initiatives besides Big Data does Ituran (ITRN) highlight?

Ituran highlights two additional growth initiatives: IturanMob, a shared mobility management platform recently launched in the United States, and a platform for monetizing carbon credits for electric vehicle drivers.

What scale of operations does Ituran (ITRN) report in terms of subscribers and employees?

Ituran reports a subscriber base of over 2.7 million users of its location-based services and approximately 2,800 employees worldwide, with operations across Israel, Latin America, India, Canada and the United States.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

________________________

 

FORM 6-K

 

REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934

 

For the month of September 2026

 

Commission File Number 001-32618

 

Ituran Location and Control Ltd.

(Exact name of Registrant as specified in its Charter)

________________________

 

3 Hashikma Street, Azour 58001, Israel

(Address of Registrant’s principal executive offices)

________________________

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
 
Form 20-F ☒        Form 40-F ☐
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101 (b) (1):
 
Yes ☐        No ☒
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101 (b) (7):
 
Yes ☐        No ☒
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
 
Yes ☐        No ☒
 
If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): ______

 

 

On September 9, 2026, Ituran Location and Control Ltd. issued a press release which announced that Ituran awarded first multi-year contract for Big Data traffic-monitoring platform.

 

A copy of this press release is annexed hereto as Exhibit 99.1.

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.

 

  ITURAN LOCATION & CONTROL LTD.
    (Registrant)
     
  By: /s/ Eyal Sheratzky  
    Name: Eyal Sheratzky
    Title: Co-Chief Executive Officer

 

Date: September 9, 2026

 

 

EXHIBIT INDEX

 

Exhibit Item
   
99.1 Press Release, dated September 9, 2026, announcing Ituran awarded first multi-year contract for Big Data traffic-monitoring platform.

 

 

 

 

Exhibit 99.1

Ituran Awarded First Multi-Year Contract for Big Data

Traffic-Monitoring Platform

 

Contract with entities under the Israeli Ministry of Transport leveraging Ituran’s Big Data

platform, analyzing anonymized data from over one million vehicles to guide national transport policy

 

AZOUR, Israel – September 9, 2026 – Ituran Location and Control Ltd. (Nasdaq: ITRN), a global leader in vehicle telematics and OEM connectivity solutions, today announced that it has been awarded a contract to provide entities of the Israeli Ministry of Transport (MOT) with a Software-as-a-Service (SaaS) solution for monitoring live traffic behavior across Israel’s main roads. The contract spans up to four years and is valued at over NIS 21 million (approximately US$7 million), of which the first year, amounting to NIS 5 million (approximately $1.7 million), is guaranteed.

 

The service is delivered through Ituran’s proprietary Big Data platform, analyzing anonymized data from more than one million vehicles, representing approximately one quarter of all vehicles in the country1. The platform provides macro-level insight into traffic and driver behavior across Israel’s road network, which entities under the Ministry of Transport will use to guide policy and future road investment.

 

Eyal Sheratzky, co-CEO of Ituran, commented, “This project marks an important step in validating the value of our Big Data platform beyond our core telematics and stolen vehicle recovery services. Our three decades of experience together with the aggregated insights from over one million connected vehicles, enables us to support governments invest in safer, smarter and more efficient roads. For Ituran, it launches a new, recurring revenue stream built on data assets we already own. We believe this is a strong example of how our decades of telematics expertise and unique data assets can serve both the public sector and the broader mobility ecosystem.”

 

Mr. Sheratzky continued, “Being awarded our first multi-year commercial contract is a significant advance in our Big Data initiative, one of three new growth initiatives announced earlier this year. These also include IturanMob, our shared mobility management platform recently launched in the United States, and our platform for monetizing carbon credits for electric vehicle drivers.”

 

 

About Ituran

Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected car. Ituran offers Stolen Vehicle Recovery, fleet management, as well as mobile asset location, management and control services for vehicles, cargo and personal security for the retail and insurance industries and car manufacturers. Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel Aviv-based DRIVE startup incubator to promote the development of smart mobility technology.

 

Ituran's subscriber base has been growing significantly since the Company's inception to over 2.7 million subscribers using its location-based services with a market-leading position in Israel and Latin America. Established in 1995, Ituran has approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada and the United States.

 

Forward-Looking Statements

 

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements regarding the term and value of the contract described above, the option to extend it, and its expected contribution to the Company's revenue and margins. These statements reflect the Company's current expectations and are subject to risks and uncertainties, including the possibility that the contract is terminated, reduced in scope or not extended, and the other risk factors described in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

 

For more information, please visit Ituran’s website at: www.ituran.com

 

Company Contact

Udi Mizrahi

udi_m@ituran.com

Deputy CEO and VP Finance, Ituran

(Israel) +972 3 557 1348

 

International Investor Relations

Ehud Helft

ituran@ekgir.com

EK Global Investor Relations

(US) +1 212 378 8040

 

 

1 https://www.ceicdata.com/en/indicator/israel/number-of-registered-vehicles

 

 

 

 

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