CEO share purchase at Innovative Food (NASDAQ: IVFH) detailed in Form 4

Rhea-AI Filing Summary

Innovative Food Holdings Inc. Chief Executive Officer Gary Schubert reported buying 166,666 shares of the company’s common stock on January 6, 2026, at a price of $0.30 per share. After this transaction, he directly owns 532,569 shares of Innovative Food Holdings common stock.

Insider Trade Summary

Net Buyer: 166,666 shares

Net Buy 1 txn

Insider Schubert Gary

Role Chief Executive Officer

Bought 166,666 shs ($50K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	166,666	$0.30	$50K

Holdings After Transaction: Common Stock — 532,569 shares (Direct)

Footnotes (1)

1. F1. The Reporting Person entered into a stock purchase agreement, dated as of December 19, 2025, to purchase 166,666 shares of the Issuer's common stock from the seller at a price of $0.30 per share.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 01/14/2026 - 04:05 PM Learn about SEC filing dates

FAQ

What insider transaction did IVFH report for its CEO?

IVFH reported that Chief Executive Officer Gary Schubert purchased 166,666 shares of Innovative Food Holdings common stock.

At what price did the IVFH CEO buy shares on January 6, 2026?

Gary Schubert bought the shares at a price of $0.30 per share on January 6, 2026.

How many IVFH shares does CEO Gary Schubert own after this transaction?

Following the reported purchase, Gary Schubert directly owns 532,569 shares of Innovative Food Holdings common stock.

What type of security did the IVFH CEO acquire in this Form 4 filing?

The transaction involved common stock of Innovative Food Holdings Inc.

Was the IVFH CEO’s purchase reported as a direct or indirect holding?

The Form 4 shows the CEO’s holdings as direct (D) ownership.

What agreement is referenced in the IVFH CEO’s Form 4 footnote?

The footnote explains that Gary Schubert entered into a stock purchase agreement dated December 19, 2025 to buy 166,666 shares at $0.30 per share.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Schubert Gary

(Last) (First) (Middle)

C/O INNOVATIVE FOOD HOLDINGS, INC.

2528 S 27TH AVE

(Street)

BROADVIEW IL 60155

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
INNOVATIVE FOOD HOLDINGS INC [ IVFH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/06/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/06/2026		P		166,666(1)	A	$0.3	532,569	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The Reporting Person entered into a stock purchase agreement, dated as of December 19, 2025, to purchase 166,666 shares of the Issuer's common stock from the seller at a price of $0.30 per share.

	/s/ Gary Schubert	01/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.