JetBlue CFO (NASDAQ: JBLU) sells 77K shares in Rule 10b5-1 plan

Rhea-AI Filing Summary

JetBlue Airways Chief Financial Officer Ursula L. Hurley reported selling a total of 77,253 shares of common stock on 2026-07-30 in two non-derivative transactions: 2,977 shares at $6.00 per share and 74,276 shares at $5.75 per share. These sales, coded as sales in open market or private transactions, were effected pursuant to a Rule 10b5-1 plan adopted on April 30, 2026.

Insider Trade Summary 10b5-1

Net Seller: 77,253 shares

Net Sell 2 txns

Insider Hurley Ursula L

Role Chief Financial Officer

Sold 77,253 shs ($445K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	2,977	$6.00	$18K
Sale	Common Stock F1	74,276	$5.75	$427K

Holdings After Transaction: Common Stock — 211,099 shares (Direct)

Footnotes (1)

1. F1. This transaction was effected pursuant to a Rule 10b5-1 plan adopted by the reporting person on April 30, 2026.

Key Figures

Total shares sold: 77,253 shares Shares sold at $6.00: 2,977 shares Shares sold at $5.75: 74,276 shares +1 more

4 metrics

Total shares sold 77,253 shares Aggregate non-derivative common stock sales by CFO on 2026-07-30

Shares sold at $6.00 2,977 shares Portion of CFO’s sale at $6.00 per share on 2026-07-30

Shares sold at $5.75 74,276 shares Portion of CFO’s sale at $5.75 per share on 2026-07-30

Rule 10b5-1 plan adoption date April 30, 2026 Date the reporting person adopted the trading plan used for these sales

Key Terms

Rule 10b5-1 plan, non-derivative, open market or private transaction

3 terms

Rule 10b5-1 plan regulatory

"This transaction was effected pursuant to a Rule 10b5-1 plan adopted"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

non-derivative financial

"two non-derivative transactions in JetBlue common stock were reported"

open market or private transaction financial

"transaction code description notes a Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/03/2026 - 05:19 PM Accepted by SEC EDGAR 08/03/2026 - 05:18 PM Learn about SEC filing dates

FAQ

What insider transaction did JetBlue (JBLU) disclose for CFO Ursula Hurley?

JetBlue reported that CFO Ursula L. Hurley sold 77,253 shares of common stock on July 30, 2026. The sales were non-derivative transactions executed under a Rule 10b5-1 trading plan adopted on April 30, 2026.

At what prices did the JetBlue (JBLU) CFO sell her shares?

The CFO’s reported sales occurred at $6.00 and $5.75 per share. One transaction covered 2,977 shares at $6.00, and the other involved 74,276 shares at $5.75, both coded as sales in open market or private transactions.

How many JetBlue (JBLU) shares did the CFO sell in total?

CFO Ursula Hurley sold a total of 77,253 common shares of JetBlue. This total reflects two separate non-derivative sale transactions reported for July 30, 2026, as summarized in the filing’s transaction data.

Were the JetBlue (JBLU) CFO’s stock sales made under a Rule 10b5-1 plan?

Yes. The filing states that each reported transaction was effected pursuant to a Rule 10b5-1 plan. The footnote specifies that this trading plan was adopted on April 30, 2026 by the reporting person.

What type of transactions were reported in this JetBlue (JBLU) Form 4?

The Form 4 reports two non-derivative sales of JetBlue common stock, each coded “S” for sale. They are described as sales in open market or private transactions, executed on July 30, 2026, under a Rule 10b5-1 trading plan.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hurley Ursula L

(Last) (First) (Middle)

C/O JETBLUE AIRWAYS CORPORATION

27-01 QUEENS PLAZA NORTH

(Street)

LONG ISLAND CITY NEW YORK 11101

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JETBLUE AIRWAYS CORP [ JBLU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/30/2026		S(1)		2,977	D	$6	285,375	D
Common Stock	07/30/2026		S(1)		74,276	D	$5.75	211,099	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was effected pursuant to a Rule 10b5-1 plan adopted by the reporting person on April 30, 2026.

Remarks:

	/s/ Shannon Collins, as Attorney-in-Fact	08/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)