J.Jill (NYSE: JILL) CEO earns 3,069 PSUs tied to 2025 EBITDA performance

Rhea-AI Filing Summary

J.Jill, Inc. CEO and President Mary Ellen Coyne reported an administrative equity update involving 3,069.68 performance stock units (PSUs). These PSUs were granted on May 1, 2025 and were earned after the company met a predetermined Adjusted EBITDA threshold for the 2025 fiscal year.

The PSUs will vest and settle into an equal number of shares of common stock after a service-based vesting period is satisfied. Following this transaction, Coyne’s direct holdings are reported at 169,116.26 shares of common stock, reflecting her ongoing equity stake in the company.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Coyne Mary Ellen

(Last) (First) (Middle)

C/O J.JILL, INC.

4 BATTERYMARCH PARK

(Street)

QUINCY MASSACHUSETTS 02169

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
J.Jill, Inc. [ JILL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO & President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/17/2026		J		3,069.68(1)	A	$0	169,116.26	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. 3,069.68 PSUs granted to Ms. Coyne on May 1, 2025 were earned based on J.Jill, Inc. achieving a predetermined Adjusted EBITDA threshold for the 2025 fiscal year, which will vest and settle for a like amount of shares of common stock, par value $0.01 per share ("Common Stock") following a service-based vesting period.

	/s/ Kathleen Stevens, Attorney-in-Fact	03/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did J.Jill (JILL) CEO Mary Ellen Coyne report?

Mary Ellen Coyne reported an administrative equity transaction involving 3,069.68 performance stock units. These PSUs were previously granted and earned based on J.Jill’s 2025 Adjusted EBITDA performance and will later vest into the same number of common shares after a service-based vesting period.

How many J.Jill (JILL) performance stock units were earned in this Form 4?

The filing shows 3,069.68 performance stock units were earned. These units were granted on May 1, 2025 and became earned after J.Jill achieved a predetermined Adjusted EBITDA threshold for the 2025 fiscal year, subject to an additional service-based vesting requirement before share settlement.

What performance condition applied to the J.Jill (JILL) PSUs reported by the CEO?

The performance stock units were tied to a predetermined Adjusted EBITDA threshold for J.Jill’s 2025 fiscal year. Once that threshold was achieved, the PSUs were considered earned, but they still require completion of a service-based vesting period before converting into an equal number of common stock shares.

When will the J.Jill (JILL) PSUs reported by Mary Ellen Coyne convert to shares?

The 3,069.68 earned performance stock units will vest and settle into the same number of J.Jill common shares after a service-based vesting period. The filing notes this future vesting requirement but does not provide specific vesting dates within the disclosed information.

What are Mary Ellen Coyne’s J.Jill (JILL) share holdings after this Form 4 transaction?

After this reported transaction, Mary Ellen Coyne holds 169,116.26 shares of J.Jill common stock directly. This figure reflects her equity position following recognition of the earned performance stock units, which will convert into additional shares only after the service-based vesting period is completed.

What does transaction code J mean in the J.Jill (JILL) CEO’s Form 4 filing?

Transaction code J in this context indicates another type of acquisition or disposition rather than an open-market trade. Here, it reflects the earning of previously granted performance stock units tied to J.Jill’s 2025 Adjusted EBITDA, which will later vest into common shares.