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Coca-Cola (NYSE: KO) CEO sells 250,688 shares in reported trades

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Coca-Cola Chairman and CEO James Quincey reported open-market sales of 250,688 shares of common stock on March 3, 2026, at prices around $79.05–$79.14. After these sales, he directly holds 278,155 shares, plus additional indirect holdings through a 401(k) plan, his wife, and hypothetical share units.

Positive

  • None.

Negative

  • None.
Insider Quincey James
Role Chairman and CEO
Sold 250,688 shs ($19.84M)
Type Security Shares Price Value
Sale Common Stock, $.25 Par Value 688 $79.0522 $54K
Sale Common Stock, $.25 Par Value 250,000 $79.139 $19.78M
holding Hypothetical Shares -- -- --
holding Common Stock, $.25 Par Value -- -- --
holding Common Stock, $.25 Par Value -- -- --
Holdings After Transaction: Common Stock, $.25 Par Value — 528,155 shares (Direct); Hypothetical Shares — 35,443 shares (Indirect, By Supplemental 401(k) Plan); Common Stock, $.25 Par Value — 44,678 shares (Indirect, By Wife)
Footnotes (1)
  1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.10 to $79.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of March 2, 2026. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company. There is no data applicable with respect to the hypothetical shares. As of March 2, 2026.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Quincey James
(Last) (First) (Middle)
THE COCA-COLA COMPANY
ONE COCA-COLA PLAZA
(Street)
ATLANTA GA 30313
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chairman and CEO
3. Date of Earliest Transaction (Month/Day/Year)
03/03/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, $.25 Par Value 03/03/2026 S 688 D $79.0522 528,155 D
Common Stock, $.25 Par Value 03/03/2026 S 250,000 D $79.139(1) 278,155 D
Common Stock, $.25 Par Value 44,678 I By Wife
Common Stock, $.25 Par Value 8,944(2) I By 401(k) Plan
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Hypothetical Shares $0(3) (4) (4) Common Stock, $.25 Par Value 35,443 35,443(5) I By Supplemental 401(k) Plan
Explanation of Responses:
1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.10 to $79.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
2. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of March 2, 2026.
3. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
4. There is no data applicable with respect to the hypothetical shares.
5. As of March 2, 2026.
/s/ James Quincey 03/04/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Coca-Cola (KO) CEO James Quincey report in this Form 4?

James Quincey reported open-market sales of Coca-Cola common stock totaling 250,688 shares on March 3, 2026. These transactions involved shares of Common Stock, $.25 Par Value at prices slightly above $79 per share.

How many Coca-Cola (KO) shares did James Quincey sell and at what prices?

James Quincey sold 250,688 shares of Coca-Cola common stock, including a 250,000-share block at $79.1390 and 688 shares at $79.0522. Footnotes indicate these were weighted average prices over multiple sale transactions.

How many Coca-Cola (KO) shares does James Quincey own after the reported sales?

After the reported sales, James Quincey directly owns 278,155 shares of Coca-Cola common stock. He also has indirect interests, including 8,944 shares credited under a 401(k) plan and additional holdings through his wife and hypothetical share units.

What are the indirect Coca-Cola (KO) holdings reported for James Quincey?

Indirect holdings include 8,944 shares in The Coca-Cola Company 401(k) Plan, 44,678 shares held by his wife, and 35,443 hypothetical shares. Each hypothetical share equals one share of Coca-Cola common stock, according to the footnotes.

What do the footnotes say about James Quincey’s Coca-Cola (KO) share sales?

Footnotes explain the sale prices are weighted averages for multiple trades between $79.10 and $79.285. They also state that full trade-by-trade price details are available upon request from the issuer, security holders, or SEC staff.

What are hypothetical shares in James Quincey’s Coca-Cola (KO) filing?

The filing states that each hypothetical share is equal to one share of Coca-Cola common stock. A footnote adds that there is no data applicable with respect to the hypothetical shares beyond this equivalence description in the reported holdings.