Coca-Cola Co (NYSE: KO) chair sells 527K shares after major option exercise
Rhea-AI Filing Summary
Coca-Cola Company chairman James Quincey reported exercising 527,087 stock options at an exercise price of $45.435 per share on July 28–29, 2026, and selling an equal number of common shares at weighted average prices of $90.0447 and $90.0942 per share, respectively, pursuant to a Rule 10b5-1 trading plan established on March 5, 2026. Indirect holdings reported include 38,392 hypothetical shares in a Supplemental 401(k) Plan and 9,101 shares in a 401(k) Plan, both as of July 28, 2026.
Positive
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Insider Trade Summary 10b5-1
Exercise and Sale: 527,087 shares ($23.52M approx. pre-tax spread)
Exercise and Sale
8 txns
Insider
Quincey James
Role
Chairman
Sold
527,087 shs ($47.47M)
Approx. gross sale proceeds
$47.47M
Approx. exercise cost
$23.95M
Approx. pre-tax spread
$23.52M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) F5 | 145,947 | $0.00 | $0.00 |
| Exercise | Common Stock, $.25 Par Value | 145,947 | $45.435 | $6.63M |
| Sale | Common Stock, $.25 Par Value F1, F3 | 145,947 | $90.0942 | $13.15M |
| Exercise | Employee Stock Option (Right to Buy) F5 | 381,140 | $0.00 | $0.00 |
| Exercise | Common Stock, $.25 Par Value | 381,140 | $45.435 | $17.32M |
| Sale | Common Stock, $.25 Par Value F1, F2 | 381,140 | $90.0447 | $34.32M |
| holding | Hypothetical Shares F6, F7, F8 | -- | -- | -- |
| holding | Common Stock, $.25 Par Value F4 | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 0 shares (Direct);
Common Stock, $.25 Par Value — 122,833 shares (Direct);
Hypothetical Shares — 38,392 shares (Indirect, By Supplemental 401(k) Plan);
Common Stock, $.25 Par Value — 9,101 shares (Indirect, By 401(k) Plan)
Footnotes (8)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
- F2. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.21. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
- F3. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.26. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
- F4. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of July 28, 2026.
- F5. Options (with tax withholding right) granted on February 21, 2019 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
- F6. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
- F7. There is no data applicable with respect to the hypothetical shares.
- F8. As of July 28, 2026.
Key Figures
Options exercised: 527,087 shares
Option exercise price: $45.435 per share
Shares sold July 28, 2026: 381,140 shares at $90.0447
+3 more
6 metrics
Options exercised
527,087 shares
Total stock options exercised on July 28–29, 2026
Option exercise price
$45.435 per share
Exercise price for options granted February 21, 2019
Shares sold July 28, 2026
381,140 shares at $90.0447
Weighted average sale price in multiple transactions
Shares sold July 29, 2026
145,947 shares at $90.0942
Weighted average sale price in multiple transactions
Supplemental 401(k) hypothetical shares
38,392
Indirect holdings equal to common stock as of July 28, 2026
401(k) plan common shares
9,101 shares
Indirect holdings under The Coca-Cola Company 401(k) Plan as of July 28, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, hypothetical share, tax withholding right
4 terms
Rule 10b5-1 trading plan regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The price is the weighted average sale price of the aggregate number of shares"
tax withholding right financial
"Options (with tax withholding right) granted on February 21, 2019 under The Coca-Cola Company 2014 Equity Plan"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions did Coca-Cola (KO) chairman James Quincey report?
James Quincey reported exercising 527,087 stock options at $45.435 per share and selling an equal number of Coca-Cola common shares. The sales occurred on July 28–29, 2026 at weighted average prices around $90 per share.
How many Coca-Cola (KO) stock options did James Quincey exercise and at what price?
Quincey exercised a total of 527,087 stock options for Coca-Cola common stock. All options carried an exercise price of $45.435 per share and were granted under The Coca-Cola Company 2014 Equity Plan with vesting over four years.
What indirect Coca-Cola (KO) holdings does James Quincey report in retirement plans?
He reports 38,392 hypothetical shares tied to Coca-Cola common stock in a Supplemental 401(k) Plan and 9,101 shares in The Coca-Cola Company 401(k) Plan, both balances shown as of July 28, 2026.
What are the option grant details behind James Quincey’s Coca-Cola (KO) exercises?
The exercised options were granted on February 21, 2019 under The Coca-Cola Company 2014 Equity Plan, with a $45.435 exercise price. One-fourth of the grant became exercisable on each of the first four anniversaries of the grant date.