Coca-Cola chair exercises options, sells 527K shares

Accepted by SEC EDGAR 07/30/2026 - 11:51 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Coca-Cola Company chairman James Quincey reported exercising 527,087 stock options at an exercise price of $45.435 per share on July 28–29, 2026, and selling an equal number of common shares at weighted average prices of $90.0447 and $90.0942 per share, respectively, pursuant to a Rule 10b5-1 trading plan established on March 5, 2026. Indirect holdings reported include 38,392 hypothetical shares in a Supplemental 401(k) Plan and 9,101 shares in a 401(k) Plan, both as of July 28, 2026.

Insider Trade Summary 10b5-1

Exercise and Sale: 527,087 shares ($23.52M approx. pre-tax spread)

Exercise and Sale 6 txns

Insider Quincey James

Role Chairman

Sold 527,087 shs ($47.47M)

Approx. gross sale proceeds $47.47M

Approx. exercise cost $23.95M

Approx. pre-tax spread $23.52M

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (Right to Buy) F5	145,947	$0.00	$0.00
Exercise	Common Stock, $.25 Par Value	145,947	$45.435	$6.63M
Sale	Common Stock, $.25 Par Value F1, F3	145,947	$90.0942	$13.15M
Exercise	Employee Stock Option (Right to Buy) F5	381,140	$0.00	$0.00
Exercise	Common Stock, $.25 Par Value	381,140	$45.435	$17.32M
Sale	Common Stock, $.25 Par Value F1, F2	381,140	$90.0447	$34.32M
Holding	Hypothetical Shares F6, F7, F8	--	--	--
Holding	Common Stock, $.25 Par Value F4	--	--	--

Holdings After Transaction: Employee Stock Option (Right to Buy) — 0 contracts (Direct); Common Stock, $.25 Par Value — 122,833 shares (Direct); Hypothetical Shares — 38,392 contracts (Indirect, By Supplemental 401(k) Plan); Common Stock, $.25 Par Value — 9,101 shares (Indirect, By 401(k) Plan)

Footnotes (8)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
2. F2. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.21. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
3. F3. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.26. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
4. F4. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of July 28, 2026.
5. F5. Options (with tax withholding right) granted on February 21, 2019 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
6. F6. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
7. F7. There is no data applicable with respect to the hypothetical shares.
8. F8. As of July 28, 2026.

Key Figures

Options exercised: 527,087 shares Option exercise price: $45.435 per share Shares sold July 28, 2026: 381,140 shares at $90.0447 +3 more

6 metrics

Options exercised 527,087 shares Total stock options exercised on July 28–29, 2026

Option exercise price $45.435 per share Exercise price for options granted February 21, 2019

Shares sold July 28, 2026 381,140 shares at $90.0447 Weighted average sale price in multiple transactions

Shares sold July 29, 2026 145,947 shares at $90.0942 Weighted average sale price in multiple transactions

Supplemental 401(k) hypothetical shares 38,392 Indirect holdings equal to common stock as of July 28, 2026

401(k) plan common shares 9,101 shares Indirect holdings under The Coca-Cola Company 401(k) Plan as of July 28, 2026

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, hypothetical share, tax withholding right

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price is the weighted average sale price of the aggregate number of shares"

hypothetical share financial

"Each hypothetical share is equal to one share of common stock of The Coca-Cola Company"

tax withholding right financial

"Options (with tax withholding right) granted on February 21, 2019 under The Coca-Cola Company 2014 Equity Plan"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Coca-Cola (KO) chairman James Quincey report?

James Quincey reported exercising 527,087 stock options at $45.435 per share and selling an equal number of Coca-Cola common shares. The sales occurred on July 28–29, 2026 at weighted average prices around $90 per share.

How many Coca-Cola (KO) stock options did James Quincey exercise and at what price?

Quincey exercised a total of 527,087 stock options for Coca-Cola common stock. All options carried an exercise price of $45.435 per share and were granted under The Coca-Cola Company 2014 Equity Plan with vesting over four years.

At what prices did James Quincey sell Coca-Cola (KO) shares on July 28–29, 2026?

He sold 381,140 shares at a weighted average price of $90.0447 on July 28, 2026, and 145,947 shares at a weighted average price of $90.0942 on July 29, 2026. Each sale comprised multiple trades within narrow price ranges near $90.

Were James Quincey’s Coca-Cola (KO) share sales made under a Rule 10b5-1 trading plan?

Yes. Footnotes state the sales were effected pursuant to a Rule 10b5-1 trading plan established by James Quincey on March 5, 2026. The filing’s Rule 10b5-1 checkbox is also marked, indicating plan-based transactions.

What indirect Coca-Cola (KO) holdings does James Quincey report in retirement plans?

He reports 38,392 hypothetical shares tied to Coca-Cola common stock in a Supplemental 401(k) Plan and 9,101 shares in The Coca-Cola Company 401(k) Plan, both balances shown as of July 28, 2026.

What are the option grant details behind James Quincey’s Coca-Cola (KO) exercises?

The exercised options were granted on February 21, 2019 under The Coca-Cola Company 2014 Equity Plan, with a $45.435 exercise price. One-fourth of the grant became exercisable on each of the first four anniversaries of the grant date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Quincey James

(Last) (First) (Middle)

THE COCA-COLA COMPANY

ONE COCA-COLA PLAZA

(Street)

ATLANTA GEORGIA 30313

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $.25 Par Value	07/28/2026		M		381,140	A	$45.435	503,973	D
Common Stock, $.25 Par Value	07/28/2026		S(1)		381,140	D	$90.0447(2)	122,833	D
Common Stock, $.25 Par Value	07/29/2026		M		145,947	A	$45.435	268,780	D
Common Stock, $.25 Par Value	07/29/2026		S(1)		145,947	D	$90.0942(3)	122,833	D
Common Stock, $.25 Par Value								9,101(4)	I	By 401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$45.435	07/28/2026		M			381,140	(5)	02/21/2029	Common Stock, $.25 Par Value	381,140	$0	145,947	D
Employee Stock Option (Right to Buy)	$45.435	07/29/2026		M			145,947	(5)	02/21/2029	Common Stock, $.25 Par Value	145,947	$0	0	D
Hypothetical Shares	$0(6)							(7)	(7)	Common Stock, $.25 Par Value	38,392		38,392(8)	I	By Supplemental 401(k) Plan

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.

2. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.21. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

3. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.26. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

4. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of July 28, 2026.

5. Options (with tax withholding right) granted on February 21, 2019 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.

6. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.

7. There is no data applicable with respect to the hypothetical shares.

8. As of July 28, 2026.

	/s/ James Quincey	07/29/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)