Coca-Cola EVP sells 23,880 KO shares at $77.37

Coca-Cola Executive Vice President Monica Howard Douglas reported an open-market sale of 23,880 shares of common stock on March 9, 2026, at a weighted average price of $77.3738 per share, with individual trades ranging from $77.34 to $77.41.

Accepted by SEC EDGAR 03/10/2026 - 11:52 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Coca-Cola Executive Vice President Monica Howard Douglas reported an open-market sale of 23,880 shares of common stock on March 9, 2026, at a weighted average price of $77.3738 per share, with individual trades ranging from $77.34 to $77.41.

After this sale, she directly held 17,725 common shares. She also had 7,133 common shares credited to her account under The Coca-Cola Company 401(k) Plan and 4,591 hypothetical shares in a supplemental 401(k) plan, each hypothetical share equal to one share of common stock, as of March 6, 2026.

Insider Trade Summary

Net Seller: 23,880 shares

Net Sell 1 txn

Insider Douglas Monica Howard

Role Executive Vice President

Sold 23,880 shs ($1.85M)

Type	Security	Shares	Price	Value
Sale	Common Stock, $.25 Par Value	23,880	$77.3738	$1.85M
Holding	Hypothetical Shares	--	--	--
Holding	Common Stock, $.25 Par Value	--	--	--

Holdings After Transaction: Common Stock, $.25 Par Value — 17,725 shares (Direct); Hypothetical Shares — 4,591 contracts (Indirect, By Supplemental 401(k) Plan); Common Stock, $.25 Par Value — 7,133 shares (Indirect, By 401(k) Plan)

Footnotes (5)

1. F1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.34 to $77.41. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
2. F2. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of March 6, 2026.
3. F3. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
4. F4. There is no data applicable with respect to the hypothetical shares.
5. F5. As of March 6, 2026.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did KO Executive VP Monica Howard Douglas report?

Monica Howard Douglas reported selling 23,880 shares of Coca-Cola common stock in an open-market transaction. The sale occurred on March 9, 2026, at a weighted average price of $77.3738 per share, with individual sale prices ranging from $77.34 to $77.41.

At what price did Monica Howard Douglas sell Coca-Cola (KO) shares?

She sold 23,880 Coca-Cola shares at a weighted average price of $77.3738 per share. According to the disclosure, the shares were sold in multiple transactions, with individual prices ranging from $77.34 to $77.41 on March 9, 2026.

How many Coca-Cola (KO) shares does Monica Howard Douglas hold after the sale?

After the reported sale, she directly held 17,725 shares of Coca-Cola common stock. In addition, she had 7,133 shares credited under The Coca-Cola Company 401(k) Plan and 4,591 hypothetical shares in a supplemental 401(k) plan, each hypothetical share equal to one common share.

What are the hypothetical shares reported for Coca-Cola (KO)?

The filing shows 4,591 hypothetical shares held through a supplemental 401(k) plan. A footnote clarifies that each hypothetical share is equal to one share of Coca-Cola common stock, though there is no transaction data applicable to these hypothetical shares in this report.

What retirement plan holdings did Monica Howard Douglas report in Coca-Cola (KO)?

She reported 7,133 Coca-Cola common shares credited to her account under The Coca-Cola Company 401(k) Plan. She also reported 4,591 hypothetical shares in a supplemental 401(k) plan, with both balances stated as of March 6, 2026, according to the footnotes.

Does the Coca-Cola (KO) Form 4 specify how the sale price was calculated?

Yes. The reported price of $77.3738 per share is described as a weighted average sale price. The shares were sold in multiple transactions, with individual prices between $77.34 and $77.41, and detailed trade breakdowns are available upon request to authorized parties.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Douglas Monica Howard

(Last) (First) (Middle)

THE COCA-COLA COMPANY

ONE COCA-COLA PLAZA

(Street)

ATLANTA GA 30313

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Executive Vice President

3. Date of Earliest Transaction (Month/Day/Year)
03/09/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $.25 Par Value	03/09/2026		S		23,880	D	$77.3738(1)	17,725	D
Common Stock, $.25 Par Value								7,133(2)	I	By 401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Hypothetical Shares	(3)							(4)	(4)	Common Stock, $.25 Par Value	4,591		4,591(5)	I	By Supplemental 401(k) Plan

Explanation of Responses:

1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.34 to $77.41. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

2. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of March 6, 2026.

3. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.

4. There is no data applicable with respect to the hypothetical shares.

5. As of March 6, 2026.

	/s/ Monica Howard Douglas	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.