Coca-Cola executive sells 28,765 KO shares

COCA COLA CO executive Bruno Pietracci reported an open-market sale of 28,765 shares of common stock.

Accepted by SEC EDGAR 03/05/2026 - 12:18 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

COCA COLA CO executive Bruno Pietracci reported an open-market sale of 28,765 shares of common stock. The sale on March 3, 2026 was executed at a weighted average price of $79.4131 per share, in multiple trades ranging from $79.30 to $79.535.

After this sale, Pietracci held no shares directly, but still had an indirect holding of 44,608 shares through a corporation in which he and his spouse indirectly own 100% of the economic interest and over which he has investment control.

Insider Trade Summary

Net Seller: 28,765 shares

Net Sell 1 txn

Insider Pietracci Bruno

Role Insider

Sold 28,765 shs ($2.28M)

Type	Security	Shares	Price	Value
Sale	Common Stock, $.25 Par Value	28,765	$79.4131	$2.28M
Holding	Common Stock, $.25 Par Value	--	--	--

Holdings After Transaction: Common Stock, $.25 Par Value — 0 shares (Direct); Common Stock, $.25 Par Value — 44,608 shares (Indirect, By Corporation)

Footnotes (2)

1. F1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.30 to $79.535. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
2. F2. Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest and over which the reporting person has investment control.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Bruno Pietracci report in this KO Form 4 filing?

Bruno Pietracci reported selling 28,765 shares of Coca-Cola common stock in an open-market transaction. The trades occurred on March 3, 2026 at a weighted average price of $79.4131 per share, across multiple executions between $79.30 and $79.535.

At what prices did Bruno Pietracci sell Coca-Cola (KO) shares?

The reported sale used a weighted average price of $79.4131 per share. According to the filing, the individual trades occurred in a price range from $79.30 to $79.535 per share, reflecting multiple executions aggregated into the disclosed transaction.

How many Coca-Cola shares did Bruno Pietracci sell in this transaction?

He sold 28,765 shares of Coca-Cola common stock in the reported transaction. These shares were disposed of in the open market on March 3, 2026, at a weighted average price of $79.4131 per share, across several individual trades within the stated price range.

What are Bruno Pietracci’s Coca-Cola shareholdings after this Form 4 sale?

After the sale, his direct Coca-Cola common stock holdings were reduced to zero shares. He continued to hold 44,608 shares indirectly through a corporation where he and his spouse indirectly own 100% of the economic interest and he has investment control.

How are Bruno Pietracci’s indirect Coca-Cola (KO) holdings structured?

His indirect holdings are 44,608 Coca-Cola shares held by a corporation. The filing states that he and his spouse indirectly hold 100% of this entity’s economic interest and that he has investment control over the shares held by the corporation.

What does the Form 4 say about the nature of Bruno Pietracci’s Coca-Cola sale?

The transaction is described as an open-market or private sale of non-derivative common stock. The filing clarifies that the disclosed price is a weighted average of multiple individual trades and offers to provide detailed trade-level pricing information upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pietracci Bruno

(Last) (First) (Middle)

THE COCA-COLA COMPANY

ONE COCA-COLA PLAZA

(Street)

ATLANTA GA 30313

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
	Officer (give title below)	X	Other (specify below)
			President, Latin America OU

3. Date of Earliest Transaction (Month/Day/Year)
03/03/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $.25 Par Value	03/03/2026		S		28,765	D	$79.4131(1)	0	D
Common Stock, $.25 Par Value								44,608	I	By Corporation(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.30 to $79.535. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

2. Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest and over which the reporting person has investment control.

	/s/ Bruno Pietracci	03/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.