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Kroger (NYSE: KR) EVP Yael Cosset sells 30,000 shares at $58.80

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Kroger Co. executive vice president Yael Cosset reported an open-market sale of 30,000 shares of Kroger common stock on July 14, 2026. The shares were sold at a weighted average price of $58.80 per share, with individual transaction prices ranging from $58.76 to $58.83. Following this sale, Cosset directly holds 127,868 shares of Kroger common stock. The price disclosed reflects an aggregate weighted average across multiple transactions, as described in the footnote.

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Insider COSSET YAEL
Role Executive Vice President
Sold 30,000 shs ($1.76M)
Type Security Shares Price Value
Sale Common Stock 30,000 $58.80 $1.76M
Holdings After Transaction: Common Stock — 127,868 shares (Direct)
Footnotes (1)
  1. [object Object]
Shares Sold 30,000 shares Open-market sale of Kroger common stock on July 14, 2026
Weighted Average Sale Price $58.80 per share Aggregate price for 30,000 shares sold in multiple transactions
Post-Transaction Holdings 127,868 shares Direct ownership of Kroger common stock after the reported sale
Price Range of Trades $58.76 to $58.83 per share Range of individual transaction prices included in the weighted average
weighted average price financial
"The price reported is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
security holder financial
"any security holder of The Kroger Co., or the staff"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What did Kroger (KR) executive Yael Cosset report in this Form 4?

Yael Cosset, an Executive Vice President at Kroger, reported selling 30,000 shares of common stock on July 14, 2026 at a weighted average price of $58.80 per share, leaving him with 127,868 shares held directly.

How many Kroger (KR) shares did Yael Cosset sell and at what price?

He sold 30,000 shares of Kroger common stock in an open-market transaction. The reported weighted average price was $58.80 per share, with individual trades executed between $58.76 and $58.83 per share, inclusive.

How many Kroger (KR) shares does Yael Cosset own after this transaction?

After the reported sale, Yael Cosset directly holds 127,868 shares of Kroger common stock. This figure reflects his direct ownership position immediately following the July 14, 2026 open-market sale of 30,000 shares.

What type of transaction did Yael Cosset report for Kroger (KR) stock?

The filing describes the transaction as an open-market sale of Kroger common stock. It involved selling 30,000 shares at a weighted average price of $58.80, with multiple trades executed within a narrow price range on July 14, 2026.

How was the sale price for Yael Cosset’s Kroger (KR) shares calculated?

The reported sale price is a weighted average price of $58.80 per share. According to the disclosure, the 30,000 shares were sold in multiple transactions at prices between $58.76 and $58.83, inclusive, aggregated for reporting.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
COSSET YAEL

(Last)(First)(Middle)
THE KROGER CO.
1014 VINE STREET

(Street)
CINCINNATI OHIO 45202

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
KROGER CO [ KR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Executive Vice President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/14/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/14/2026S30,000(1)D$58.8127,868D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.76 to $58.83, inclusive. The reporting person undertakes to provide to The Kroger Co., any security holder of The Kroger Co., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
/s/ Yael Cosset, by Dorothy D. Roberts, Attorney-in-Fact07/15/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)