Harris Teeter Launches Together in Education Round Up Campaign

Rhea-AI Summary

Harris Teeter (NYSE:KR) launched its Together in Education (TIE) Round Up campaign on July 1, 2026 to support education-focused nonprofits across the Southeast.

Customers can round up purchases through Sept. 29, with 100% of funds staying local to benefit Classroom Central, The Salvation Army, Communities In Schools and the Alliance for a Healthier Generation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

What This Means

This announcement highlights Harris Teeter’s Together in Education campaign, continuing a record of ...

Analysis

This announcement highlights Harris Teeter’s Together in Education campaign, continuing a record of donating over $34 million to schools and youth programs. Investors may watch how such community engagement supports regional traffic, loyalty and long-term brand strength.

Key Figures

2025 TIE funds raised: more than $1 million Cumulative TIE contributions: more than $34 million Campaign start date: July 1 +3 more

6 metrics

2025 TIE funds raised more than $1 million Together in Education campaign 2025

Cumulative TIE contributions more than $34 million Since 1998, Together in Education programs

Campaign start date July 1 2026 Together in Education round up campaign launch

Campaign end date Sept. 29 2026 Together in Education round up campaign period

Schools supported more than 200 schools Classroom Central service area across Charlotte-region schools

School districts six Charlotte-area school districts Classroom Central coverage

Peers on Argus

KR was down 0.68% with mixed peer action: ACI, SFM and GO were higher, while TGT...

KR was down 0.68% with mixed peer action: ACI, SFM and GO were higher, while TGT and WMK fell. The lack of a uniform move across peers points to stock-specific factors rather than a broad sector rotation.

Historical Context

5 past events · Latest: Jun 26 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 26	Holiday promotion	Positive	-0.1%	Fourth of July food and mocktail flight promotions with digital savings and rewards.
Jun 25	Loyalty program update	Positive	-1.2%	Expanded rewards program letting members redeem points for grocery discounts.
Jun 25	Dividend increase	Positive	-1.2%	Board approved 11% annual dividend increase and continued dividend growth commitment.
Jun 23	Health conference	Positive	+2.3%	Kroger Health co-hosting 2027 Nourishing Change Conference with industry partners.
Jun 22	Product line expansion	Positive	-1.7%	Expansion of Vanderpump Blooms x Bloom Haus floral and home collection across stores.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent KR news, even when positive (dividends, promotions, partnerships), has more often been followed by mild downside than upside.

Regulatory & Risk Context

Active S-3 Shelf · Short Interest: 5.44%

Shelf Active

Short Interest

5.44% of float

0% 15% 30%+

low as of 2026-06-15 Days to cover: 3.96

Reported short interest appears relatively low, suggesting limited short-squeeze fuel and a more moderate contribution to day-to-day share price volatility.

Active S-3 Shelf Registration 2026-04-21

Kroger has an effective universal shelf registration on Form S-3ASR, allowing it to issue various securities from time to time via future prospectus supplements.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Campaign to benefit education nonprofits Classroom Central, The Salvation Army, Communities In Schools and the Alliance for a Healthier Generation

MATTHEWS, N.C., July 1, 2026 /PRNewswire/ -- Harris Teeter will kick off its new round up campaign, Together in Education (TIE), on July 1 to direct funds to nonprofit organizations that support the needs of educators and students in communities across the Southeast.

The Together in Education campaign will benefit Classroom Central (Charlotte-area stores only), The Salvation Army, Communities In Schools and the Alliance for a Healthier Generation. Harris Teeter customers can contribute to the campaign by rounding up their transactions to the nearest whole dollar at checkout from July 1 through Sept. 29 at all Harris Teeter locations. The Together in Education campaign in 2025 raised more than $1 million for the same non-profit organizations.

"Since 1998, Harris Teeter has contributed more than $34 million through our Together in Education programs," said Danna Robinson, director of corporate affairs and customer relations for Harris Teeter. "This round up campaign furthers our commitment to education by providing an opportunity for customers to support their local teachers, students, schools and after-school programs."

Funds collected will be distributed among the nonprofit partners, with 100% of the proceeds staying within the local community where the donation is made. Donations will be used for after-school programs and wellness initiatives, along with providing classroom supplies and educational resources to directly benefit educators and children. Funds raised for The Salvation Army will specifically support after-school programs.

• The Salvation Army's Red Shield Youth Centers host The Salvation Army's high-quality after-school programs for children and youth of all ages. These programs provide direct assistance with homework and offer children the opportunity to learn athletic skills, advance literacy and study skills, as well as develop healthy friendships at no-fee or low-cost.
• Communities In Schools works to surround students with a community of support, empowering them to stay in school and achieve in life. Utilizing an evidence-based approach, the organization provides support that best meets the needs of the school, including those of individual students.
• Alliance for a Healthier Generation works across schools, youth-serving organizations, businesses, communities and families to promote healthy environments so young people can achieve lifelong good health. The organization envisions a world where every mind, every body, and every young person is healthy and ready to succeed.
• Classroom Central fosters equity in education by providing teachers and students with the free resources they need to succeed. Classroom Central empowers teachers and students in more than 200 schools across six Charlotte-area school districts, providing supplies and resources through their Free Store, Mobile Free Store and several other community-supported programs.

For more information, visit harristeeter.com and stay connected on Instagram and Facebook.

ABOUT HARRIS TEETER

For more than 60 years, Harris Teeter, a wholly-owned subsidiary of The Kroger Co. (NYSE: KR), has enriched lives – one meal, one family, one associate, and one community at a time. Headquartered in Matthews, North Carolina, Harris Teeter employs 36,000 valued associates across more than 250 stores and 85 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

View original content to download multimedia:https://www.prnewswire.com/news-releases/harris-teeter-launches-together-in-education-round-up-campaign-302815354.html

SOURCE Harris Teeter

FAQ

What is the Harris Teeter Together in Education Round Up campaign for KR in 2026?

The Together in Education Round Up campaign lets Harris Teeter shoppers round up purchases to support education-focused nonprofits. According to Harris Teeter, funds aid after-school programs, wellness initiatives, classroom supplies and educational resources in Southeast communities.

When does the 2026 Harris Teeter Together in Education Round Up campaign run?

The 2026 Together in Education Round Up campaign runs from July 1 through September 29 at all Harris Teeter locations. According to Harris Teeter, customers can round up transactions to the nearest dollar during this entire period.

Which nonprofits benefit from Harris Teeter's 2026 Together in Education campaign?

The 2026 Together in Education campaign benefits Classroom Central, The Salvation Army, Communities In Schools and the Alliance for a Healthier Generation. According to Harris Teeter, Classroom Central applies only to Charlotte-area stores, while others are supported chain-wide.

How much did Harris Teeter's Together in Education campaign raise in 2025?

The Together in Education campaign in 2025 raised more than $1 million for its nonprofit partners. According to Harris Teeter, these funds supported the same organizations focused on educators, students and youth programs across local communities.

How are donations from Harris Teeter's Together in Education Round Up campaign used locally?

Donations are kept within the local community where they are made and distributed among partner nonprofits. According to Harris Teeter, funds support after-school programs, wellness initiatives, classroom supplies and educational resources, with Salvation Army funds focused on after-school programs.

How much has Harris Teeter contributed through Together in Education programs since 1998?

Since 1998, Harris Teeter has contributed more than $34 million through its Together in Education programs. According to Harris Teeter, this long-term giving supports teachers, students, schools and after-school programs in the communities it serves.