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KR insider Timothy Massa trims stake by 8.4k shares, retains 234k

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

The Kroger Co. (NYSE: KR) has filed a Form 4 revealing that Executive Vice President Timothy A. Massa sold 8,415 shares of common stock on 23 June 2025 at $74.00 per share.

Following the sale, Massa retains 118,761 shares held directly and 115,000 shares held indirectly through a trust, for a combined beneficial ownership of approximately 233,761 shares. No derivative security activity or 10b5-1 trading plan was disclosed. The filing was submitted on 24 June 2025.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Small insider sale; negligible impact on Kroger valuation.

The 8,415-share sale equates to roughly 3.6% of Timothy Massa’s direct stake and under 0.03% of Kroger’s 718 million shares outstanding. Such a modest trim does not materially shift executive alignment with shareholders. No derivatives, accelerated vesting events, or leadership changes accompany the transaction, supporting a neutral read-through for investors. The lack of a disclosed 10b5-1 plan could prompt closer monitoring of subsequent trades, but on its own the filing is routine and unlikely to influence KR’s share price.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Massa Timothy A

(Last) (First) (Middle)
THE KROGER CO.
1014 VINE STREET

(Street)
CINCINNATI OH 45202

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
KROGER CO [ KR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Executive Vice President
3. Date of Earliest Transaction (Month/Day/Year)
06/23/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/23/2025 S 8,415 D $74 118,761 D
Common Stock 115,000 I by trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
/s/ Timothy A. Massa, by Dorothy D. Roberts, Attorney-in-Fact 06/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Kroger (KR) shares did EVP Timothy Massa sell on 23 June 2025?

He sold 8,415 shares.

What was the sale price per share disclosed in the Form 4?

The shares were sold at $74.00 each.

How many Kroger shares does Timothy Massa own after the transaction?

He owns 118,761 shares directly and 115,000 shares indirectly via a trust.

Did the filing report any derivative security transactions?

No, no derivative securities were acquired or disposed of.

When was the Form 4 filed with the SEC?

The filing date is 24 June 2025.
Kroger

NYSE:KR

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44.42B
606.72M
8.41%
78.46%
5.75%
Grocery Stores
Retail-grocery Stores
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United States
CINCINNATI