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KR Form 4: Group VP covers taxes with 474-share sale at $70.58

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Form 4 filing for The Kroger Co. (KR) shows Group Vice President Megan N. Shaffer satisfied tax-withholding obligations on 11 Jul 2025 by surrendering 474 common shares (Transaction code F). The shares were valued at $70.58 each, implying a total of roughly $33 k. After the transaction Ms. Shaffer directly owns 28,385 shares of Kroger common stock. No derivative transactions or additional insider activity were reported. Given Kroger’s multibillion-dollar market capitalization, the size and nature of this routine tax-related disposition are immaterial to the company’s financial outlook.

Positive

  • None.

Negative

  • None.

Insights

TL;DR Minor insider tax-withholding sale; negligible impact on KR valuation or insider-sentiment trends.

The filing documents a standard Rule 16b Form 4 event where an executive covers tax liability via share disposition (code F). The 474 shares sold represent less than 2% of Ms. Shaffer’s personal holdings and an immaterial fraction of Kroger’s daily trading volume. There are no options exercised, no open-market sales, and no signal of strategic intent. From a governance or liquidity standpoint, the event is non-impactful. Investors tracking insider trends should view this as neutral housekeeping rather than a bearish indicator.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Shaffer Megan N.

(Last) (First) (Middle)
C/O THE KROGER CO.
1014 VINE STREET

(Street)
CINCINNATI OH 45202

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
KROGER CO [ KR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Group Vice President
3. Date of Earliest Transaction (Month/Day/Year)
07/11/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/11/2025 F 474 D $70.58 28,385 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
/s/ Megan N. Shaffer, by Stacey M. Heiser, Attorney-in-Fact 07/14/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Kroger (KR) shares did executive Megan Shaffer dispose of?

The Form 4 reports 474 common shares disposed of on 11 Jul 2025.

What was the transaction price listed in Kroger’s Form 4?

Shares were valued at $70.58 each for the tax-withholding transaction.

What is Megan Shaffer’s remaining Kroger shareholding after the transaction?

She now directly owns 28,385 Kroger shares.

Does the filing include any derivative security transactions?

No, Table II shows no derivative activity for this insider.

Is this insider sale considered material to Kroger investors?

Given the small size (~$33 k) relative to Kroger’s market cap, it is not material.
Kroger

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44.42B
606.72M
8.41%
78.46%
5.75%
Grocery Stores
Retail-grocery Stores
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United States
CINCINNATI