Kontoor targets $1.1B+ Helly Hansen revenue by 2030
Kontoor uses its Helly Hansen Investor Day to set 2030 growth and profitability targets and highlight strong historical margins, ROIC and free cash flow.
Rhea-AI Filing Summary
Kontoor Brands, Inc. (KTB) outlined a long-term growth strategy and 2030 financial targets for its Helly Hansen segment, aiming for revenue above $1.1 billion, a roughly 10% CAGR from the $675.1 million FY25 pro-forma revenue base, with gross margin in the mid‑ to high‑50% range and operating margin in the mid‑teens, plus cumulative cash generation of more than $500 million through 2030.
Helly Hansen pro-forma net revenues for FY25 were $675.1 million, and trailing twelve months ended June 2026 net revenues were $705.3 million with adjusted gross margin of 51.1% and adjusted operating margin of 9.7%. At the consolidated level, Kontoor reported 2025 adjusted net revenues of $3.15 billion, adjusted gross margin of 46.6%, adjusted operating margin of 14.9%, and adjusted ROIC of 29.1%, supported by cumulative free cash flow of about $1.77 billion from 2019–2025.
Positive
- Helly Hansen 2030 targets call for >$1.1 billion revenue and mid‑teens operating margin, implying roughly 10% CAGR from the FY25 pro-forma base and a step-up in profitability.
- Kontoor reported strong 2025 profitability with adjusted operating margin of 14.9% and adjusted ROIC of 29.1%, indicating efficient use of invested capital.
- Cumulative free cash flow of about $1.77 billion from 2019–2025, including $430.7 million in 2025, provides financial flexibility to support growth and capital allocation plans.
Negative
- None.
Insights
Analyzing...
8-K Event Classification
Item 7.01 — Regulation FD Disclosure
1 item
Item 7.01
Regulation FD Disclosure
Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Key Figures
Helly Hansen FY25 pro-forma net revenues: $675.1 million
Helly Hansen 2030 revenue target: Greater than $1.1 billion
Helly Hansen TTM net revenues: $705.3 million
+5 more
8 metrics
Helly Hansen FY25 pro-forma net revenues
$675.1 million
Twelve months ended January 3, 2026, combining pre- and post-acquisition periods
Helly Hansen 2030 revenue target
Greater than $1.1 billion
Long-term target implying ~10% revenue CAGR from FY25 pro-forma base
Helly Hansen TTM net revenues
$705.3 million
Trailing twelve months ended June 2026, as reported under GAAP
Helly Hansen adjusted operating margin
9.7%
Trailing twelve months ended June 2026, adjusted operating income as a percentage of net revenues
Kontoor 2025 adjusted net revenues
$3.15 billion
Twelve months ended December 2025, after business model adjustments
Kontoor 2025 adjusted operating margin
14.9%
Adjusted operating income as a percentage of total net revenues in 2025
Adjusted return on invested capital
29.1%
For 2025, based on adjusted EBIT and average invested capital
Cumulative free cash flow 2019–2025
$1.77 billion
Sum of free cash flow over 2019–2025, including $430.7 million in 2025
Key Terms
pro-forma net revenues, adjusted operating income, non-GAAP financial measures, free cash flow, +2 more
6 terms
pro-forma net revenues financial
"Helly Hansen FY 25 pro-forma net revenues for the twelve months ended January 3, 2026"
adjusted operating income financial
"Adjusted operating income $ 468,241 $ 309,897 As a percentage of total net revenues"
Adjusted operating income is a company's profit from its main activities, excluding certain one-time or unusual costs and gains. It helps investors see how well the business is performing in its normal operations, without distractions from rare events or expenses. This way, they get a clearer picture of the company’s true profitability.
non-GAAP financial measures financial
"This release refers to non-GAAP financial measures. Helly Hansen combined net revenues"
Non-GAAP financial measures are numbers companies use to show their financial performance that exclude certain expenses or income. They help investors see how the company might perform without one-time costs or other unusual items, giving a different perspective from official reports. However, since they can be adjusted, they don’t always tell the full story and should be looked at alongside standard financial figures.
free cash flow financial
"Free Cash Flow $ 192,001 $ 179,581 $ 246,989 $ 55,188 $ 319,165"
Free cash flow is the amount of money a company has left over after paying all its expenses and investing in its business, like buying equipment or updating facilities. It shows how much cash is available to reward shareholders, pay down debt, or save for future growth. This helps investors understand if a company is financially healthy and able to grow.
return on invested capital financial
"Adjusted return on invested capital 29.1 % 17.1 %"
A percentage that shows how effectively a company turns the money invested in its business—both borrowed funds and shareholders’ equity—into operating profit after taxes. It tells investors whether a company earns more from its core operations than it costs to fund those operations; think of it like the annual return you’d expect from renovating a rental property—higher percentages mean the company uses capital more efficiently and is more likely to create value for shareholders.
gross margin financial
"Adjusted gross margin $ 1,469,730 $ 1,028,758 As a percentage of total net revenues 46.6%"
Gross margin is the difference between how much money a company makes from selling its products and how much it costs to produce them, expressed as a percentage of sales. It shows how efficiently a company is turning sales into profit before other expenses like marketing or salaries. Higher gross margin means the company keeps more money from each sale, which is a good sign of financial health.
FAQ
What growth targets did Kontoor Brands (KTB) set for Helly Hansen by 2030?
Kontoor targets Helly Hansen revenue above $1.1 billion by 2030, representing a ~10% compound annual growth rate from the $675.1 million FY25 pro-forma revenue base, along with gross margin in the mid‑ to high‑50% range and operating margin in the mid‑teens.
How is Helly Hansen performing financially today for Kontoor Brands (KTB)?
Helly Hansen’s FY25 pro-forma net revenues were $675.1 million. For the trailing twelve months ended June 2026, it generated $705.3 million in net revenues, with adjusted gross margin of 51.1% and adjusted operating income of $68.5 million, a 9.7% adjusted operating margin.
What were Kontoor Brands’ (KTB) overall 2025 financial highlights discussed here?
For 2025, Kontoor reported net revenues of $3.15 billion, adjusted gross margin of 46.6%, and adjusted operating income of $468.2 million, a 14.9% adjusted operating margin. Adjusted ROIC was 29.1%, supported by significant free cash flow.
How much free cash flow has Kontoor Brands (KTB) generated since 2019?
From 2019 through 2025, Kontoor generated cumulative free cash flow of $1.77 billion. In 2025 alone, free cash flow was $430.7 million, after operating cash flow, property, plant and equipment expenditures, and capitalized software costs.
What is Helly Hansen’s profitability versus Kontoor’s 2030 goals?
Helly Hansen’s trailing twelve months ended June 2026 showed 51.1% adjusted gross margin and 9.7% adjusted operating margin. Kontoor’s 2030 targets envision gross margin in the mid‑ to high‑50% range and operating margin in the mid‑teens for Helly Hansen.
What strategic pillars support Helly Hansen’s growth plan under Kontoor Brands (KTB)?
The plan focuses on three pillars: “Supercharge the U.S.” via wholesale and direct-to-consumer growth; “Win in Premium Outdoor” across year‑round technical categories; and “Power Workwear” by scaling Helly Hansen’s profitable European workwear business into North America.
AI-generated analysis. How Rhea-AI works. Not financial advice.
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT PURSUANT
TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported): September 2, 2026
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Securities registered pursuant to Section 12(b) of the Act:
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
Item 7.01. Regulation FD Disclosure.
On September 2, 2026, Kontoor Brands, Inc. issued a press release announcing Helly Hansen growth strategy and 2030 financial targets. A copy of the press release is furnished as Exhibit 99.1 and incorporated herein by reference.
As previously announced, Kontoor Brands, Inc. hosted an investor meeting on September 2, 2026, accessible at kontoorbrands.com/investors. A copy of the slides presented at the meeting is furnished as Exhibit 99.2 to this Current Report on Form 8-K and incorporated herein by reference.
The information in this Current Report on Form 8-K, including Exhibit 99.1 and Exhibit 99.2 attached hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No. | Description | ||||
99.1 | Press release issued by Kontoor Brands, Inc., dated September 2, 2026. | ||||
99.2 | Kontoor Brands, Inc. 2026 Investor Day Slides, dated September 2, 2026 | ||||
| 104 | Cover Page Interactive Data File - The cover page interactive data file does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document. | ||||
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| KONTOOR BRANDS, INC. | ||||||||
| Date: September 2, 2026 | By: | /s/ Joseph A. Alkire | ||||||
| Name: | Joseph A. Alkire | |||||||
| Title: | President and Chief Financial Officer | |||||||
Exhibit 99.1
KONTOOR BRANDS UNVEILS HELLY HANSEN GROWTH STRATEGY AND 2030 FINANCIAL TARGETS
OSLO, NORWAY – September 2, 2026 – Kontoor Brands, Inc. (NYSE: KTB) today announced Helly Hansen’s long-term growth strategy and 2030 financial targets, which Kontoor Brands will present at the Helly Hansen Investor Day later today. The plan is designed to scale Helly Hansen globally while significantly expanding its profitability through 2030.
"With 150 years of technical heritage and an authentic right to win globally, Helly Hansen is a brand with tremendous long-term growth potential," said Scott Baxter, Chief Executive Officer and Chairman of the Board of Kontoor Brands. "Strong alignment between our teams has allowed us to integrate quickly and move straight to executing against the opportunity ahead. Our sustained investment in Helly Hansen will be a catalyst for its next phase of growth, and we are confident in our ability to deliver significant value for our consumers, employees and shareholders for years to come."
A Focused Growth Strategy:
To deliver against these targets, Helly Hansen’s growth is anchored in three strategic pillars:
•Supercharge the U.S.: Drive balanced growth across strategic wholesale expansion and direct-to-consumer channels, increasing brand awareness and distribution in Helly Hansen’s largest growth opportunity.
•Win in Premium Outdoor: Compete year-round across the premium outdoor market, building on Helly Hansen's leadership positions in Wintersports and Sailing while expanding into adjacent technical outdoor activities where the brand already has credibility.
•Power Workwear: Scale a proven, profitable European workwear business into North America, leveraging Helly Hansen’s professional-grade product authority and Kontoor’s regional operating capabilities.
"Helly Hansen is moving from a specialist European brand to a leading global premium, technical brand," said Børre Hegbom, Global Head of Helly Hansen. "We have the brand authority and consumer trust to win. Now it's about driving scale. We're deepening our presence in the U.S., strengthening our position in the Alps, and growing across outdoor and workwear, where our opportunity is greatest."
2030 Helly Hansen Financial Targets:
•Revenue of greater than $1.1 billion, representing a compound annual growth rate of approximately 10% from $675 million pro-forma revenue in fiscal 2025
•Gross margin in the mid- to high-50 percent range
•Operating margin in the mid-teens percent range
•Cumulative cash generation of more than $500 million through 2030
Exhibit 99.1
“We believe Helly Hansen represents one of the most compelling opportunities in consumer retail today,” said Joe Alkire, President and Chief Financial Officer of Kontoor Brands. “Helly Hansen is expanding its consumer and category reach and is positioned for accelerated growth over the next decade. That growth, paired with margin expansion and durable cash generation, strengthens Kontoor's earnings profile and supports balanced TSR delivery and capital allocation optionality.”
Additional details on Helly Hansen's growth strategy and 2030 financial targets will be shared at today's event.
Webcast Information
The Helly Hansen Investor Day will begin at 8:00 AM ET (2:00 PM CEST) on September 2, 2026. A live webcast will be available on the Investor Relations section of the Kontoor Brands’ website at www.kontoorbrands.com/investors. A replay and presentation materials will be available at the same location following the conclusion of the event.
Non-GAAP Financial Measures
This release refers to non-GAAP financial measures. Helly Hansen combined net revenues for fiscal 2025, which is used in this release as the base period for the Helly Hansen revenue compound annual growth rate, is a non-GAAP financial measure. Reconciliation of this non-GAAP measure to the most comparable GAAP measure is presented in the supplemental financial information included with this release that identifies and quantifies all reconciling adjustments and provides management’s view of why this non-GAAP information is useful to investors. While management believes that this non-GAAP measure is useful in evaluating the business, this information should be viewed in addition to, and not as an alternate for, reported results under GAAP. The non-GAAP measures used by the Company in this release may be different from similarly titled measures used by other companies.
For forward-looking non-GAAP measures included in this release, the Company does not provide a reconciliation to the most comparable GAAP financial measures because the information needed to reconcile these measures is unavailable due to the inherent difficulty of forecasting the timing and/or amount of various items that have not yet occurred and have been excluded from adjusted measures. Additionally, estimating such GAAP measures and providing a meaningful reconciliation consistent with the Company’s accounting policies for future periods requires a level of precision that is unavailable for these future periods and cannot be accomplished without unreasonable effort.
About Kontoor Brands
Kontoor Brands, Inc. (NYSE: KTB) is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit www.KontoorBrands.com.
Exhibit 99.1
Forward-Looking Statements
The 2030 financial targets for Helly Hansen included in this release and in the accompanying Helly Hansen Investor Day presentation materials are long-term targets and aspirational goals and relate solely to the Helly Hansen reportable segment and not to the Company on a consolidated basis. These targets are based on numerous estimates and assumptions regarding, among other things, macroeconomic and consumer conditions, market growth rates, consumer demand, foreign currency exchange rates, tariffs and trade policy, channel, category and geographic expansion, pricing, product costs and other cost inputs, sourcing and supply chain performance, competitive dynamics and the Company’s ability to execute its strategy, many of which are outside the Company’s control and any of which may prove to be inaccurate. Because these targets relate to a multi-year period ending in 2030, the degree of uncertainty increases with the length of the period covered. The Company is not updating, reaffirming or revising any previously issued guidance. The Company undertakes no obligation to update, reaffirm or withdraw these targets.
Certain statements included in this release and the accompanying Helly Hansen Investor Day presentation materials, and certain oral statements made at the Helly Hansen Investor Day, are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting the Company and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” “may” and other words and terms of similar meaning or use of future dates. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. We do not intend to update any of these forward-looking statements or publicly announce the results of any revisions to these forward-looking statements, other than as required under the U.S. federal securities laws. Potential risks and uncertainties that could cause the actual results of operations or financial condition of the Company to differ materially from those expressed or implied by forward-looking statements in this release include, but are not limited to: macroeconomic conditions, including uneven or weakening consumer demand, fluctuating foreign currency exchange rates, inflation and global supply chain issues, as well as the ongoing impact of tariffs and uncertainty regarding the outcome of trade negotiations, import/export regulations and tariff policies, continue to adversely impact global economic conditions and have had, and may continue to have, a negative impact on the Company’s business, results of operations, financial condition and cash flows (including future uncertain impacts); the level of consumer demand for apparel; reliance on a small number of large customers; potential difficulty in integrating Helly Hansen and/or in achieving the expected growth, cost savings and/or synergies from the acquisition; potential risks and uncertainties in completing the sale of the Lee business, if at all, and potential risks in segregating and disposing of the Lee business and the Company’s ability to mitigate any stranded costs from the potential disposition; supply chain and shipping disruptions, which could continue to result in shipping delays, an increase in transportation costs and increased product costs or lost sales; intense industry competition; the ability to accurately forecast demand for products; the Company’s ability to gauge consumer preferences and product trends, and to respond to constantly changing markets; the Company’s ability to maintain the images of its brands; disruption and volatility in the global capital and credit markets and its impact on the Company’s ability to obtain short-term or long-term financing on favorable terms; the Company maintaining satisfactory credit ratings; restrictions on the Company’s business relating to its debt obligations; increasing pressure on margins; e-commerce operations through the Company’s direct-to-consumer business; the financial difficulty experienced by the retail industry; possible goodwill and other asset impairment; the ability to implement the Company’s business strategy; the stability of manufacturing facilities and foreign suppliers; fluctuations in wage rates and the
Exhibit 99.1
price, availability and quality of raw materials and contracted products, including as a result of tariffs and reciprocal tariffs; the reliance on a limited number of suppliers for raw material sourcing and the ability to obtain raw materials on a timely basis or in sufficient quantity or quality; disruption to distribution systems; seasonality; unseasonal or severe weather conditions; potential challenges with the Company’s implementation of Project Jeanius; the Company’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that facilities and systems and those of third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss or maintain operational performance; ability to properly collect, use, manage and secure consumer and employee data; legal, regulatory, political and economic risks; the impact of climate change and related legislative and regulatory responses; stakeholder response to sustainability issues, including those related to climate change; compliance with anti-bribery, anti-corruption and anti-money laundering laws by the Company and third-party suppliers and manufacturers; changes in tax laws and liabilities; the costs of compliance with or the violation of national, state and local laws and regulations for environmental, consumer protection, employment, privacy, safety and other matters; continuity of members of management; labor relations; the ability to protect trademarks and other intellectual property rights; the ability of the Company’s licensees to generate expected sales and maintain the value of the Company’s brands; volatility in the price and trading volume of the Company’s common stock; anti-takeover provisions in the Company’s organizational documents; market conditions, timing and ability to institute an appropriate Accelerated Share Repurchase program; and general fluctuations in the amount and frequency of our share repurchases. Many of the foregoing risks and uncertainties will be exacerbated by any worsening of the global business and economic environment.
More information on potential factors that could affect the Company’s financial results are described in detail in the Company’s most recent Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q and in other reports and statements that the Company files with the SEC.
Exhibit 99.1
KONTOOR BRANDS, INC.
Supplemental Financial Information
Selected Helly Hansen Fiscal 2025 (FY25) Pro-Forma Results
(Unaudited)
The Company acquired Helly Hansen on May 31, 2025 and, as a result, its reported results for fiscal 2025 include only the seven-month period from the acquisition date through January 3, 2026. Helly Hansen combined net revenues for fiscal 2025 present net revenues of the Helly Hansen business for the full twelve-month fiscal 2025 period, including the five-month period prior to the Company’s ownership. Management believes this measure is useful to investors because it provides a full-year revenue base for the Helly Hansen segment, which management uses in evaluating the segment's scale and growth and which is used as the base period for the compound annual growth rate implied by the Company’s 2030 Helly Hansen revenue target. While management believes this non-GAAP measure is useful in evaluating the business, it should be considered supplemental in nature and should be viewed in addition to, and not as an alternate for, reported results under GAAP. This measure may be different from similarly titled measures used by other companies.
| (Dollars in thousands) | FY25 | ||||
| Helly Hansen net revenues for the seven months ended January 3, 2026 - as reported under GAAP | $ | 459,716 | |||
| Helly Hansen net revenues for the five months ended May 31, 2025 | 215,375 | ||||
| Helly Hansen FY 25 pro-forma net revenues for the twelve months ended January 3, 2026 | $ | 675,091 | |||
Non-GAAP Financial Information: The financial information above presents the FY25 pro-forma net revenues for the Helly Hansen business segment. The net revenues as reported under GAAP represent the Helly Hansen business segment information, as previously reported in the Company's 2025 Annual Report on Form 10-K, for the seven-month period from the Helly Hansen acquisition closing date of May 31, 2025 through January 3, 2026. The net revenues for the five-month period ended May 31, 2025, representing the FY25 period prior to ownership by the Company, are derived from the pro-forma financial information as previously included in the Company's Current Report on Form 8-K/A, filed on August 14, 2025, with the U.S. Securities and Exchange Commission. Amounts herein may not recalculate due to the use of unrounded numbers.
Exhibit 99.1
Contacts
Investors:
Erinn Murphy, (336) 332-3022
Vice President, Global Head of Finance & Operations for Helly Hansen; Corporate Investor Relations
Erinn.Murphy@kontoorbrands.com
or
Media:
Julia Burge, (336) 332-5122
Senior Director, Corporate Communications
Julia.Burge@kontoorbrands.com
Certain statements included in this presentation and the accompanying Helly Hansen Investor Day presentation materials, and certain oral statements made at the Helly Hansen Investor Day, are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting the Company and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” “may” and other words and terms of similar meaning or use of future dates. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. We do not intend to update any of these forward-looking statements or publicly announce the results of any revisions to these forward- looking statements, other than as required under the U.S. federal securities laws. Potential risks and uncertainties that could cause the actual results of operations or financial condition of the Company to differ materially from those expressed or implied by forward-looking statements in this presentation include, but are not limited to: macroeconomic conditions, including uneven or weakening consumer demand, fluctuating foreign currency exchange rates, inflation and global supply chain issues, as well as the ongoing impact of tariffs and uncertainty regarding the outcome of trade negotiations, import/export regulations and tariff policies, continue to adversely impact global economic conditions and have had, and may continue to have, a negative impact on the Company’s business, results of operations, financial condition and cash flows (including future uncertain impacts); the level of consumer demand for apparel; reliance on a small number of large customers; potential difficulty in integrating Helly Hansen and/or in achieving the expected growth, cost savings and/or synergies from the acquisition; potential risks and uncertainties in completing the sale of the Lee business, if at all, and potential risks in segregating and disposing of the Lee business and the Company’s ability to mitigate any stranded costs from the potential disposition; supply chain and shipping disruptions, which could continue to result in shipping delays, an increase in transportation costs and increased product costs or lost sales; intense industry competition; the ability to accurately forecast demand for products; the Company’s ability to gauge consumer preferences and product trends, and to respond to constantly changing markets; the Company’s ability to maintain the images of its brands; disruption and volatility in the global capital and credit markets and its impact on the Company’s ability to obtain short-term or long-term financing on favorable terms; the Company maintaining satisfactory credit ratings; restrictions on the Company’s business relating to its debt obligations; increasing pressure on margins; e- commerce operations through the Company’s direct-to-consumer business; the financial difficulty experienced by the retail industry; possible goodwill and other asset impairment; the ability to implement the Company’s business strategy; the stability of manufacturing facilities and foreign suppliers; fluctuations in wage rates and the price, availability and quality of raw materials and contracted products, including as a result of tariffs and reciprocal tariffs; the reliance on a limited number of suppliers for raw material sourcing and the ability to obtain raw materials on a timely basis or in sufficient quantity or quality; disruption to distribution systems; seasonality; unseasonal or severe weather conditions; potential challenges with the Company’s implementation of Project Jeanius; the Company’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that facilities and systems and those of third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss or maintain operational performance; ability to properly collect, use, manage and secure consumer and employee data; legal, regulatory, political and economic risks; the impact of climate change and related legislative and regulatory responses; stakeholder response to sustainability issues, including those related to climate change; compliance with anti-bribery, anti-corruption and anti-money laundering laws by the Company and third-party suppliers and manufacturers; changes in tax laws and liabilities; the costs of compliance with or the violation of national, state and local laws and regulations for environmental, consumer protection, employment, privacy, safety and other matters; continuity of members of management; labor relations; the ability to protect trademarks and other intellectual property rights; the ability of the Company’s licensees to generate expected sales and maintain the value of the Company’s brands; volatility in the price and trading volume of the Company’s common stock; anti-takeover provisions in the Company’s organizational documents; market conditions, timing and ability to institute an appropriate Accelerated Share Repurchase program; and general fluctuations in the amount and frequency of our share repurchases. Many of the foregoing risks and uncertainties will be exacerbated by any worsening of the global business and economic environment. More information on potential factors that could affect the Company’s financial results are described in detail in the Company’s most recent Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q and in other reports and statements that the Company files with the SEC.
Source: Helly Hansen consumer research, July 2026
Source: Outdoor Industry Association
Note: Based upon total FY25 pro-forma revenue, excluding Musto; U.S. revenues for other leading Outdoor brands from public filings; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Note: U.S. eCommerce revenue from January 2024 to August 2024 vs. January 2026 to August 2026
High Low
Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
1. Includes Fundamentals, Rainwear, Base Layers, FR Multi-Norm, Winter Tech, and Accessories Note: Based upon total FY25 pro-forma revenue, excluding Musto
T E C H N IC A L P E R F O R M A N C E
Note: Chart is illustrative, not drawn to scale.
1. FY25 operating margin for the period May 31, 2025 through January 3, 2026 is on an adjusted basis; See Appendix – Supplemental Financial Information for reconciliation of adjusted financial measures.
Twelve Months Ended December (Dollars in thousands) 2025 2019 Net revenues - as reported under GAAP $ 3,152,456 $ 2,548,839 Business model changes (a) — (25,805) Adjusted net revenues $ 3,152,456 $ 2,523,034 Cost of goods sold - as reported under GAAP $ 1,729,067 $ 1,544,465 Restructuring, separation and transformation costs (b) (46,341) (24,191) Business model changes (a) — (24,194) Other adjustments (c) — (1,804) Adjusted cost of goods sold $ 1,682,726 $ 1,494,276 Gross margin - as reported under GAAP $ 1,423,389 $ 1,004,374 Restructuring, separation and transformation costs (b) 46,341 24,191 Business model changes (a) — (1,611) Other adjustments (c) — 1,804 Adjusted gross margin $ 1,469,730 $ 1,028,758 As a percentage of total net revenues 46.6% 40.8%
Twelve Months Ended December (Dollars in thousands), unaudited 2025 2019 Selling, general and administrative expenses - as reported under GAAP $ 1,086,581 $ 803,448 Restructuring, separation and transformation costs (b) (34,258) (58,912) Business model changes (a) — (6,134) Other adjustments (c) — (19,541) Acquisition and integration-related costs (d) (50,834) — Adjusted selling, general and administrative expenses $ 1,001,489 $ 718,861 Operating income - as reported under GAAP $ 336,808 $ 200,926 Restructuring, separation and transformation costs (b) 80,599 83,103 Business model changes (a) — 4,523 Other adjustments (c) — 21,345 Acquisition and integration-related costs (d) 50,834 — Adjusted operating income $ 468,241 $ 309,897 As a percentage of total net revenues 14.9% 12.3%
(Dollars in thousands, except per share amounts) Helly Hansen Trailing Twelve Months Ended June 2026 Net revenues - as reported under GAAP $ 705,333 Cost of goods sold - as reported under GAAP $ 343,727 U.S. Customs 2025 tariffs (e) (1,360) Adjusted cost of goods sold $ 345,087 Gross margin - as reported under GAAP $ 361,606 U.S. Customs 2025 tariffs (e) 1,360 Adjusted gross margin $ 360,246 As a percentage of total net revenues 51.1 % Selling, general and administrative expenses - as reported under GAAP $ 298,998 Acquisition and integration-related costs (d) (7,252) Adjusted selling, general and administrative expenses $ 291,746 Operating income - as reported under GAAP $ 62,608 U.S. Customs 2025 tariffs (e) (1,360) Acquisition and integration-related costs (d) 7,252 Adjusted operating income $ 68,500 As a percentage of total net revenues 9.7 % Diluted earnings per share - as reported under GAAP $ 0.55 U.S. Customs 2025 tariffs (e) (0.02) Acquisition and integration-related costs (d) 0.10 Adjusted diluted earnings per share $ 0.63
Helly Hansen Seven Months (Dollars in thousands) Ended January 3, 2026 Net revenues - as reported under GAAP $ 459,716 Cost of goods sold - as reported under GAAP $ 241,512 Gross margin - as reported under GAAP $ 218,204 As a percentage of total net revenues 47.5 % Selling, general and administrative expenses - as reported under GAAP $ 182,588 Acquisition and integration-related costs (d) (7,105) Adjusted selling, general and administrative expenses $ 175,483 Operating income - as reported under GAAP $ 35,616 Acquisition and integration-related costs (d) 7,105 Adjusted operating income $ 42,721 As a percentage of total net revenues 9.3 %
(Dollars in thousands) FY25 Helly Hansen net revenues for the seven months ended January 3, 2026 - as reported under GAAP $ 459,716 Helly Hansen net revenues for the five months ended May 31, 2025 215,375 Helly Hansen FY 25 pro-forma net revenues for the twelve months ended January 3, 2026 $ 675,091
Twelve Months Ended (Dollars in thousands) December 2025 December 2019 Numerator Net income $ 227,452 $ 96,654 Plus: Income taxes 71,220 38,540 Plus: Interest income (expense), net 54,863 31,856 Less: Interest income from former parent, net — (3,762) EBIT $ 353,535 $ 163,288 Plus: Restructuring, separation and transformation costs (b) 80,599 83,103 Plus: Acquisition and integration-related costs (d) 26,718 — Plus: Business model changes (a) — 4,380 Plus: Non-cash impairment of intangible asset (f) — 32,636 Plus: Operating lease interest (g) 2,564 — Plus: Other adjustments (c) — 26,621 Adjusted EBIT $ 463,416 $ 310,028 Adjusted effective income tax rate 18 % 29 % Adjusted net operating profit after taxes $ 379,660 $ 221,648
Twelve Months Ended (Dollars in thousands) December 2025 December 2024 December 2019 December 2018 Denominator Equity $ 564,867 $ 400,055 $ 69,257 $ 1,723,452 Plus: current portion of long-term debt and other borrowings 8,750 — 1,070 3,215 Plus: noncurrent portion of long-term debt 1,134,579 740,315 913,269 — Plus: operating lease liabilities (h) 150,540 50,845 90,135 — Less: cash & cash equivalents (108,442) (334,066) (106,808) (96,776) Invested Capital $ 1,750,294 $ 857,149 $ 966,923 $ 1,629,891 Average Invested Capital (i) $ 1,303,722 $ 1,298,407 Adjusted return on invested capital 29.1 % 17.1 %
Twelve Months Ended December (Dollars in thousands) 2019 2020 2021 2022 2023 2024 2025 Cumulative Total Cash provided by operating activities - as reported under GAAP $ 777,788 $ 241,970 $ 283,862 $ 83,585 $ 356,549 $ 368,230 $ 455,809 $ 2,567,793 Amount due from former parent 548,301 — — — — — — 548,301 Property, plant & equipment expenditures (22,679) (18,182) (10,551) (18,375) (27,366) (18,788) (21,047) (136,988) Capitalized computer software (14,807) (44,207) (26,322) (10,022) (10,018) (3,334) (4,111) (112,821) Free Cash Flow $ 192,001 $ 179,581 $ 246,989 $ 55,188 $ 319,165 $ 346,108 $ 430,651 $ 1,769,683
