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Reilly Lamar (LAMR) details direct and indirect stakes in Lamar Advertising

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
3

Rhea-AI Filing Summary

Lamar Advertising executive Reilly Ross Lamar filed an initial ownership report showing his equity stake in the company. He directly holds 11,663 shares of Class A common stock and stock options for 9,000 shares of Class A common stock at an exercise price of $65.82 per share, expiring on October 3, 2026; these options were fully vested as of October 3, 2020. He also reports indirect ownership of 566,211 shares of Class B common stock through Ninemile, L.L.C. and 1,796,039 shares of Class B common stock through Grand Pass, L.L.C. He is a non-manager member or trustee-related party in these entities and disclaims beneficial ownership of the indirectly reported shares except to the extent of his pecuniary interest. The filing notes it was submitted late due to delays in obtaining EDGAR codes.

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Insider Reilly Ross Lamar
Role EVP, President, Outdoor Div
Type Security Shares Price Value
holding Stock Option (right to buy) -- -- --
holding Class A Common Stock -- -- --
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
Holdings After Transaction: Stock Option (right to buy) — 9,000 shares (Direct); Class A Common Stock — 11,663 shares (Direct); Class B Common Stock — 566,211 shares (Indirect, By Ninemile, L.L.C.)
Footnotes (1)
  1. Reporting Person is a non-manager member of Ninemile, L.L.C. As a non-manager member, he has the right to vote shares held by this entity to the extent of his percentage interest therein when certain conditions are met. Reporting Person disclaims beneficial ownership of all shares reported as owned indirectly except to the extent of his pecuniary interest therein. Reporting Person is the trustee of a non-manager member of Grand Pass, L.L.C. As the trustee of a non-manager member, he has the right to vote shares held by this entity to the extent of the trust's percentage interest therein when certain conditions are met. Reporting Person disclaims beneficial ownership of all shares reported as owned indirectly except to the extent of his pecuniary interest therein. The options fully vested as of October 3, 2020.
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SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0104
Estimated average burden
hours per response: 0.5
1. Name and Address of Reporting Person*
Reilly Ross Lamar
(Last) (First) (Middle)
5321 CORPORATE BOULEVARD
(Street)
BATON ROUGE LA 70808
(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
01/01/2026 		3. Issuer Name and Ticker or Trading Symbol
LAMAR ADVERTISING CO/NEW [ LAMR ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP, President, Outdoor Div
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Common Stock 11,663 D
Class B Common Stock 566,211 I By Ninemile, L.L.C.(1)
Class B Common Stock 1,796,039 I By Grand Pass, L.L.C.(2)
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy) (3) 10/03/2026 Class A Common Stock 9,000 $65.82 D
Explanation of Responses:
1. Reporting Person is a non-manager member of Ninemile, L.L.C. As a non-manager member, he has the right to vote shares held by this entity to the extent of his percentage interest therein when certain conditions are met. Reporting Person disclaims beneficial ownership of all shares reported as owned indirectly except to the extent of his pecuniary interest therein.
2. Reporting Person is the trustee of a non-manager member of Grand Pass, L.L.C. As the trustee of a non-manager member, he has the right to vote shares held by this entity to the extent of the trust's percentage interest therein when certain conditions are met. Reporting Person disclaims beneficial ownership of all shares reported as owned indirectly except to the extent of his pecuniary interest therein.
3. The options fully vested as of October 3, 2020.
Remarks:
This Form 3 is being filed late due to unanticipated delays in receiving the Reporting Person's EDGAR codes, which delays we understand were unavoidable due to the high volume of applications.
/s/ James McIlwain, as attorney-in-fact 01/26/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What position does Reilly Ross Lamar hold at Lamar Advertising (LAMR)?

Reilly Ross Lamar is an officer of Lamar Advertising, serving as EVP, President, Outdoor Division.

What direct share holdings does Reilly Ross Lamar report in Lamar Advertising (LAMR)?

He reports direct ownership of 11,663 shares of Class A common stock and stock options for 9,000 shares of Class A common stock at an exercise price of $65.82 per share, expiring on October 3, 2026.

What indirect Class B holdings are associated with Reilly Ross Lamar in Lamar Advertising (LAMR)?

The filing shows 566,211 shares of Class B common stock held indirectly through Ninemile, L.L.C. and 1,796,039 shares of Class B common stock held indirectly through Grand Pass, L.L.C., with Lamar reporting these as indirect beneficial ownership.

How does the filing describe Reilly Ross Lamar’s beneficial ownership of the indirect holdings?

He is a non-manager member of Ninemile, L.L.C. and the trustee of a non-manager member of Grand Pass, L.L.C., with rights to vote shares only to the extent of the relevant percentage interests when certain conditions are met. He disclaims beneficial ownership of all indirectly reported shares except to the extent of his pecuniary interest.

What does the Form 3 say about Reilly Ross Lamar’s stock options in Lamar Advertising (LAMR)?

The Form 3 lists a stock option (right to buy) for 9,000 shares of Class A common stock at $65.82 per share, expiring on October 3, 2026. A footnote states that the options were fully vested as of October 3, 2020.

Why does the Reilly Ross Lamar Form 3 for Lamar Advertising (LAMR) mention a late filing?

The remarks section explains that the Form 3 was filed late due to unanticipated delays in receiving the reporting person’s EDGAR codes, which were described as unavoidable because of a high volume of applications.