Haas Family Fund trims Levi (LEVI) stake with 145,662-share sale under 10b5-1 plan

Rhea-AI Filing Summary

Peter E. Haas Jr. Family Fund, a 10% owner of LEVI STRAUSS & CO, converted 145,662 shares of Class B Common Stock into Class A Common Stock and then sold 145,662 Class A shares in an open-market transaction at $24.0084 per share on June 11, 2026.

The filing notes that each share of Class B is convertible into one share of Class A with no expiration date, and that the sale was made pursuant to a Rule 10b5-1 plan adopted on April 13, 2026. Following these transactions, the fund reported no direct holdings of Class A Common Stock and 23,628,400 shares of Class B Common Stock.

Insider Trade Summary 10b5-1

Net Seller: 145,662 shares ($3,497,112)

Net Sell 3 txns

Insider Peter E. Haas Jr. Family Fund

Role null

Sold 145,662 shs ($3.50M)

Type	Security	Shares	Price	Value
Conversion	Class B Common Stock	145,662	$0.00	--
Conversion	Class A Common Stock	145,662	$0.00	--
Sale	Class A Common Stock	145,662	$24.0084	$3.50M

Holdings After Transaction: Class B Common Stock — 23,628,400 shares (Direct, null); Class A Common Stock — 145,662 shares (Direct, null)

Footnotes (1)

1. Represents the conversion of Class B Common Stock into Class A Common Stock. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date. Shares disposed of pursuant to a Rule 10b5-1 plan adopted on April 13, 2026.

Key Figures

Class A shares sold: 145,662 shares Sale price per share: $24.0084 per share Shares converted: 145,662 shares +2 more

5 metrics

Class A shares sold 145,662 shares Open-market sale of Class A Common Stock on June 11, 2026

Sale price per share $24.0084 per share Average price for 145,662 Class A shares sold

Shares converted 145,662 shares Conversion of Class B Common Stock into Class A Common Stock

Class B holdings after 23,628,400 shares Class B Common Stock held following the conversion

Net buy/sell shares -145,662 shares Net-sell direction from transaction summary

Key Terms

Rule 10b5-1 plan, Class B Common Stock, derivative conversion, open-market sale

4 terms

Rule 10b5-1 plan financial

"Shares disposed of pursuant to a Rule 10b5-1 plan adopted on April 13, 2026."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

Class B Common Stock financial

"Represents the conversion of Class B Common Stock into Class A Common Stock."

A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.

derivative conversion financial

"transaction_action": "derivative conversion","transaction_code_description": "Conversion of derivative security""

open-market sale financial

"transaction_action": "open-market sale","transaction_code_description": "Sale in open market or private transaction""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Peter E. Haas Jr. Family Fund

(Last) (First) (Middle)

5 HAMILTON LANDING, SUITE 200

(Street)

NOVATO CALIFORNIA 94949

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
LEVI STRAUSS & CO [ LEVI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/11/2026		C(1)		145,662	A	$0(2)	145,662	D
Class A Common Stock	06/11/2026		S(3)		145,662	D	$24.0084	0	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(2)	06/11/2026		C(1)			145,662	(2)	(2)	Class A Common Stock	145,662	$0(2)	23,628,400	D

Explanation of Responses:

1. Represents the conversion of Class B Common Stock into Class A Common Stock.

2. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.

3. Shares disposed of pursuant to a Rule 10b5-1 plan adopted on April 13, 2026.

	Christina M. Hamilton as Attorney-in-fact for Peter E. Haas, Jr. Family Fund	06/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Peter E. Haas Jr. Family Fund do in this LEVI Form 4 filing?

The Peter E. Haas Jr. Family Fund converted 145,662 Class B shares into Class A and sold 145,662 Class A Common Stock shares at $24.0084 each. These transactions were reported as open-market activity for Levi Strauss & Co. common shares.

How many Levi Strauss (LEVI) shares did the Haas Family Fund sell and at what price?

The fund sold 145,662 shares of Levi Strauss Class A Common Stock at an average price of $24.0084 per share. This sale followed a one-for-one conversion of the same number of Class B shares into Class A shares before the disposition.

Was the Haas Family Fund’s LEVI share sale under a Rule 10b5-1 plan?

Yes. The filing states the shares were disposed of pursuant to a Rule 10b5-1 trading plan adopted on April 13, 2026. Such plans allow pre-scheduled trades, indicating the timing was set in advance rather than decided spontaneously.

What Levi Strauss (LEVI) stake does the Haas Family Fund report after these transactions?

After the reported transactions, the fund holds 23,628,400 shares of Class B Common Stock and no Class A Common Stock shares. Class B shares are convertible into Class A on a one-for-one basis and have no expiration date under the terms described.

What type of transactions are reported in this LEVI Form 4 for the Haas Family Fund?

The Form 4 reports a derivative conversion of 145,662 Class B shares into Class A shares, followed by an open-market sale of 145,662 Class A Common Stock shares. The conversion and sale occurred on June 11, 2026, as a linked sequence.