[SCHEDULE 13G/A] Levi Strauss & Co. SEC Filing

Rhea-AI Filing Summary

Form 4 highlights for Cricut, Inc. (CRCT): Between 07/21-07/23/2025, CEO, Director and 10% owner Ashish Arora filed a Statement of Changes in Beneficial Ownership.

• Open-market sales: 21,250 shares were sold on each of three consecutive days (total 63,750) under a Rule 10b5-1 plan at weighted-average prices of $5.4554, $5.4879 and $5.5789.
• Dividend-equivalent grant: 341,869 Class A restricted stock units (RSUs) were automatically credited at $0 cost, tied to a $0.75 special and $0.10 semi-annual cash dividend paid 07/21/2025.
• Post-transaction stake: 3,036,561 Class A shares are now held directly. Arora also owns 2,218,889 fully-vested employee stock options with an adjusted exercise price of $17.50.

Net of the sales, the CEO’s direct share count rose by 278,119 shares (~10%). The dispositions represent roughly 2% of his equity position and were pre-scheduled, limiting signalling value. No company-level financial metrics were disclosed in this filing.

Positive

• 341,869 dividend-equivalent RSUs credited to the CEO, increasing insider ownership by ~10%
• 2,218,889 fully-vested options remain outstanding, demonstrating long-term alignment incentives

Negative

• 63,750 shares sold in open market—though small, insider selling can be perceived negatively, especially at ~$5.5 price level

Insights

Financial Analyst

TL;DR: Small pre-planned sale offset by large RSU grant; CEO stake still above 3 M shares—neutral to modestly negative signal.

The 63.8 K shares sold equate to only ~2% of Arora’s holdings and occurred under a 10b5-1 plan, reducing concern about opportunistic selling. More importantly, the automatically issued 341.9 K RSUs tied to dividend equivalents increased his ownership base by about 10%. Net share position rises, indicating continued alignment with shareholders. However, recurring insider selling—despite being minor—can create optical pressure on the stock, especially given Cricut’s sub-$6 share price and limited float. Overall investor impact is neutral: no change to fundamentals, but insider‐activity headlines may add short-term volatility.

Corporate Governance Specialist

TL;DR: Transactions follow policy, but frequent sales at depressed prices raise perception risk.

The filing shows compliance with disclosure rules and pre-set trading plans, mitigating insider-trading concerns. Yet continued sales by the CEO below the $17.50 option strike might be viewed negatively by governance-focused investors questioning management’s confidence in long-term value. Dividend-equivalent RSUs, while shareholder-friendly, can dilute when share price is weak. Governance impact is mildly negative but not material enough to alter investment thesis.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 5)

Levi Strauss & Co.

(Name of Issuer)

Class A Common Stock

(Title of Class of Securities)

52736R102

(CUSIP Number)

06/30/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 52736R102

1

Names of Reporting Persons

Elizabeth H. Eisenhardt

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 5,229,075.00
6	Shared Voting Power 488,228.00
7	Sole Dispositive Power 5,229,075.00
8	Shared Dispositive Power 488,228.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

5,717,303.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

5.1 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Levi Strauss & Co.
(b)	Address of issuer's principal executive offices: 1155 Battery Street, San Francisco,, CALIFORNIA, 94111.
Item 2.
(a)	Name of person filing: Elizabeth H. Eisenhardt
(b)	Address or principal business office or, if none, residence: c/o Argonaut Securities Company 1155 Battery Street San Francisco, California 94111
(c)	Citizenship: United States
(d)	Title of class of securities: Class A Common Stock
(e)	CUSIP No.: 52736R102
Item 4.	Ownership
(a)	Amount beneficially owned: The reported shares include: (i) 5,229,075 shares of Class B Common Stock held by trusts for which the reporting person serves as trustee; and (ii) 488,228 shares of Class B Common Stock held by a trust for which the reporting person and her spouse serve as trustees. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder.
(b)	Percent of class: The foregoing percentage is based on 107,172,719 shares of Class A Common Stock outstanding as of June 30, 2025 (as reported by the Issuer to the filer), plus 5,717,303 shares of Class B Common Stock beneficially held by the reporting person as of June 30, 2025, which are treated as converted into Class A Common Stock only for the purpose of computing the percentage ownership of the reporting person. The reporting person would beneficially own 1.4% of the total outstanding shares of the Issuer, assuming conversion of all Class B Common Stock outstanding on June 30, 2025 into Class A Common Stock. The holders of Class B Common Stock are entitled to ten votes per share and the holders of Class A Common Stock are entitled to one vote per share. The percentages reported do not reflect the ten-for-one voting power of the Class B Common Stock.
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 5,229,075
	(ii) Shared power to vote or to direct the vote: 488,228
	(iii) Sole power to dispose or to direct the disposition of: 5,229,075
	(iv) Shared power to dispose or to direct the disposition of: 488,228
Item 5.	Ownership of 5 Percent or Less of a Class.
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.	Certifications:
	Not Applicable

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Elizabeth H. Eisenhardt

Signature:	/s/Parker B. Phillips
Name/Title:	Parker B. Phillips, as attorney-in-fact for Elizabeth H. Eisenhardt
Date:	07/23/2025

FAQ

How many Cricut (CRCT) shares did the CEO sell in this Form 4?

Ashish Arora sold 63,750 Class A shares between 07/21 and 07/23 2025.

At what prices were the CRCT shares sold?

Weighted-average sale prices were $5.4554, $5.4879 and $5.5789 on the three respective days.

What new equity did the CEO receive?

He was credited with 341,869 dividend-equivalent RSUs at no cost, linked to recent cash dividends.

What is Ashish Arora’s total direct ownership after the transactions?

He now directly holds 3,036,561 Class A shares plus 2,218,889 fully-vested options.

Were the sales part of a trading plan?

Yes. All sales were executed under a Rule 10b5-1 plan adopted on 08/19/2024.

Does the filing disclose any company financial results?

No. Form 4 only reports insider trading activity; it contains no earnings or revenue data.