LifeMD, AT&T to offer free care memberships to 100M
LifeMD, Inc. (LFMD) announced an exclusive strategic collaboration with AT&T Services, Inc. under which eligible AT&T wireless and fiber customers receive a complimentary LifeMD membership to its virtual care and pharmacy platform.
Rhea-AI Filing Summary
LifeMD, Inc. (LFMD) announced an exclusive strategic collaboration with AT&T Services, Inc. under which eligible AT&T wireless and fiber customers receive a complimentary LifeMD membership to its virtual care and pharmacy platform. LifeMD and AT&T entered into a Subscriber Health & Wellness Collaboration Agreement with a multi-phase rollout, starting in a limited number of states and expanding to a nationwide offering. LifeMD will initially pay AT&T a fixed fee per lead, with later compensation terms to be negotiated. The agreement has an initial one-year term with automatic one-year renewals unless either party gives 90 days’ written notice of non-renewal and includes customary representations, warranties, covenants, and mutual indemnification provisions.
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Filing Explained
LifeMD’s immediate commercial scope is 29 million customers in 11 states, while users still pay for care and prescriptions despite the waived membership fee.
LifeMD reports that it has entered an exclusive AT&T collaboration now beginning a phased rollout:
The offer waives the
Although the release describes more than
The stated milestone for broader reach is the
8-K Event Classification
Key Figures
Key Terms
Cumulative Perpetual Preferred Stock financial
Regulation FD regulatory
forward-looking statements regulatory
telehealth medical
Cumulative Perpetual Preferred Stock financial
virtual care medical
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did LifeMD (LFMD) announce with AT&T in this Form 8-K?
How will the LifeMD–AT&T collaboration be rolled out for LFMD?
What are the basic financial terms of LifeMD’s agreement with AT&T?
What is the term of the LifeMD (LFMD) collaboration agreement with AT&T?
How many AT&T customers are expected to be eligible for LifeMD’s complimentary membership?
What value does the complimentary LifeMD membership represent for AT&T customers?
When does the LifeMD service start and expand under the AT&T collaboration?
AI-generated analysis. How Rhea-AI works. Not financial advice.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
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Item 7.01 Regulation FD Disclosure.
On September 15, 2026, LifeMD, Inc. (the “Company” or “LifeMD”) announced an exclusive strategic collaboration with AT&T Services, Inc. (“AT&T”), whereby eligible AT&T wireless and fiber customers receive a complimentary LifeMD membership.
The parties entered into a Subscriber Health & Wellness Collaboration Agreement, providing for a multi-phase launch that will initially cover a limited number of states and then expand into a nationwide offering. The Company initially will pay AT&T a fixed fee per lead, with subsequent compensation to be negotiated. The parties will establish a joint steering committee to provide strategic oversight and governance of the project and the parties’ respective obligations, including marketing, budget, creative, pricing, performance, and dispute resolution.
Subject to earlier termination under certain circumstances, the Agreement has an initial term of one year with automatic renewal for successive one-year periods unless either party provides 90 days’ written notice of non-renewal. The agreements contain customary representations, warranties and covenants by each of the parties, and indemnification provisions under which the parties have agreed, subject to certain limitations, to indemnify each other against certain liabilities.
The Company issued a press release announcing the exclusive partnership. A copy of the Company’s press release is attached hereto as Exhibit 99.1 and is incorporated by reference herein.
The Company makes no admission as to the materiality of any information in this Current Report on Form 8-K, including the press release, that is required to be disclosed solely by reason of Regulation FD. The Company undertakes no duty or obligation to publicly update or revise the information contained in this Current Report on Form 8-K, although it may do so from time to time as its management believes is warranted. Any such updating may be made through the filing of other reports or documents with the SEC, through press releases or through other public disclosure.
The information provided under this Item 7.01 of this Current Report on Form 8-K, including the press release, is “furnished” and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, nor shall it be deemed incorporated by reference in any Company filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except as shall be expressly set forth by specific reference in such filing.
Cautionary Statements Regarding Forward-Looking Information
This Current Report on Form 8-K, including the press release, contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements regarding the expected launch timing, scope, pricing, and benefits of the AT&T strategic collaboration; the duration of the program; the number of states in which the program will be available and any potential expansion; the parties’ planned promotional and consumer education initiatives; expected patient demand and access; and the anticipated benefits of the collaboration to patients and to each company. Words such as “expect,” “believe,” “will,” “designed to,” “anticipate,” and similar expressions identify forward-looking statements. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially, including risks related to the commercial launch and adoption of the program, changes in federal or state laws governing telehealth prescribing of controlled substances, regulatory and compliance requirements applicable to telehealth, pharmacy, and pharmaceutical promotion, and the other risks described in each company’s filings with the Securities and Exchange Commission, including LifeMD’s most recent Annual Reports on Form 10-K and subsequent Quarterly Reports on Form 10-Q. The Company does not undertake any obligation to update forward-looking statements except as required by law.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
Exhibit No. |
Description | |
| 99.1 | Press Release dated September 15, 2026 | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| LIFEMD, INC. | |||
| Dated: | September 15, 2026 | By: | /s/ Eric Yecies |
| Chief Legal Officer and General Counsel | |||
Exhibit 99.1
DALLAS, September 15, 2026
AT&T Becomes the First and Only Carrier to Offer Free Access to Virtual Healthcare Powered by LifeMD
Through an exclusive collaboration with LifeMD, eligible AT&T wireless and fiber customers receive a complimentary LifeMD membership, a $228 annual value, with on-demand access to a nationwide virtual care and pharmacy platform.
Key Takeaways:
| ● | More than 100 million eligible AT&T wireless and fiber customers will receive complimentary access to LifeMD’s virtual care and pharmacy platform. | |
| ● | The $19-per-month LifeMD membership fee will be fully waived, a value of $228 per year. | |
| ● | Members can connect with providers for everyday health needs and prescriptions, with many medications shipped directly from LifeMD’s pharmacy. | |
| ● | The benefit is available through AT&T’s &More program, which allows members to unlock savings and special offers. |
What’s the News: AT&T is delivering more value to eligible wireless and fiber customers through an exclusive collaboration with LifeMD, a leading virtual care and pharmacy services provider. Eligible customers receive a complimentary LifeMD membership, connecting them to a nationwide virtual care and pharmacy platform that offers convenient access to healthcare from virtually anywhere.
Why it Matters: More people are turning to virtual care to get the healthcare they need. A recent study revealed 82% of patients said telemedicine helps them stay on track with their health, while 78% said it makes healthcare easier to access. Through LifeMD, AT&T is helping remove barriers to care and medication access, giving customers a simpler way to manage their health.
Quotable: “AT&T connects customers to the things that matter most, and healthcare is one of them. As virtual care becomes an increasingly important option, this offer gives eligible customers a simpler, more accessible way to manage their well-being,” said Jenifer Robertson, executive vice president & GM, AT&T Consumer. “Together with LifeMD, we’re using connectivity to expand access to care and help more people get support when and where they need it.”
“AT&T connects tens of millions of households across the country, and together we’re making something new available to them: a complete virtual care and pharmacy experience,” said Justin Schreiber, Chairman and CEO of LifeMD. “This is a landmark moment for LifeMD and, more importantly, for the millions of Americans who have been priced out of convenient, high-quality healthcare. Members can reach a state-licensed provider from their phone at their convenience and get care for a wide range of everyday health needs. We’ve built the healthcare platform today’s consumer wants, and this collaboration puts it in front of one of the largest customer bases in America.”
More Details: Eligible customers must enroll to receive a complimentary LifeMD membership, helping put convenient care within reach without a monthly fee. Once enrolled, customers can choose the care that meets their needs and pay only for the visits, prescriptions, or services they use.
29 million AT&T customers in 11 states will be the first to receive this new benefit, with additional markets joining in January 2027 as it expands nationwide. Customers can learn more and enroll through the AT&T website or the AT&T mobile app.
Frequently Asked Questions:
| ● | Q: Who is eligible* for the LifeMD benefit? |
| ○ | All current AT&T wireless and fiber customers are eligible for complimentary access to LifeMD’s virtual care and pharmacy platform. The benefit will initially be available in select states (AZ, FL, NC, IL, MD, NM, IA, TX, NY, CA, and MI), with expansion to additional states planned for January 2027. |
*Not all offerings are available in all states. Customers must be 18 or older. Some offerings may have additional eligibility restrictions.
| ● | Q: What does “complimentary access” include? |
| ○ | AT&T customers receive LifeMD membership at no cost, with the $19 monthly membership fee fully waived. Members pay only for the care they need, with visits starting at $29 for message-based care, $49 for urgent and primary care video visits with state-licensed providers, and $79 for specialty care. For visits and prescriptions, customers can choose to use insurance, Medicare, or discounted cash-pay rates. AT&T customers will have access to LifeMD’s nationwide virtual care and pharmacy platform, including: |
| ■ | Virtual primary care and 24/7 urgent care, with same-day prescriptions for common conditions like infections, allergies, and asthma | |
| ■ | Ongoing medications for chronic conditions such as high blood pressure and high cholesterol | |
| ■ | Weight management, including GLP-1 medications | |
| ■ | Women’s health, including perimenopause and menopause care and hormone replacement therapy | |
| ■ | Men’s health, including testosterone and sexual health treatment | |
| ■ | Prescription dermatology, hormone health, sleep, and laboratory services | |
| ■ | Same-day prescriptions and refills, when clinically appropriate, with many medications shipped directly from LifeMD’s pharmacy and others sent to the member’s local pharmacy |
| ● | Q: How do customers sign up for the benefit? |
| ○ | Customers can learn more about the benefit and enroll through the AT&T website, mobile app, and other digital channels. Once enrolled, they can use the LifeMD platform to connect with state-licensed providers, fill and manage prescriptions through LifeMD’s pharmacy, and access a range of virtual care services. |
1 Limited time offer. Only monthly fee waived; costs of care, visits, and prescriptions not included. Not available in all states. Customers must be 18 or older. Additional restrictions and requirements may apply. See here for more details, terms, and conditions.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
About LifeMD
LifeMD® (Nasdaq: LFMD) is a leading virtual care company making high-quality healthcare more accessible, convenient, and affordable. Through its vertically integrated platform, LifeMD connects patients with a 50-state affiliated medical group, laboratory services, a state-of-the-art nationwide pharmacy with home delivery, and a U.S.-based patient care center. Together, these capabilities support care across more than 200 conditions, including primary care, men’s and women’s health, weight management, and hormone therapy. For more information, please visit LifeMD.com.