Lifevantage (LFVN) officer uses 1,928 shares to cover taxes

Rhea-AI Filing Summary

Lifevantage Corp chief sales officer Kristen Cunningham reported a small share disposition related to tax withholding. On a compensation-related transaction, 1,928 shares of common stock were withheld at $4.20 per share to cover tax obligations.

After this event, she continues to directly hold 133,134 shares of Lifevantage common stock.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Cunningham Kristen

Role Chief Sales Officer

Type	Security	Shares	Price	Value
Tax Withholding	Common Stock	1,928	$4.20	$8K

Holdings After Transaction: Common Stock — 133,134 shares (Direct)

Footnotes (1)

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Key Figures

Tax-withholding shares: 1,928 shares Tax-withholding price: $4.20 per share Post-transaction holdings: 133,134 shares +1 more

4 metrics

Tax-withholding shares 1,928 shares Common stock delivered to cover tax liability

Tax-withholding price $4.20 per share Value used for 1,928 withheld shares

Post-transaction holdings 133,134 shares Common stock directly held after disposition

ESPP shares included 2 shares Purchased on February 28, 2026 under Employee Stock Purchase Plan

Key Terms

tax-withholding disposition, Employee Stock Purchase Plan, Common Stock

3 terms

tax-withholding disposition financial

"coded as a tax-withholding disposition, meaning 1,928 shares were delivered"

A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.

Employee Stock Purchase Plan financial

"purchased on February 28, 2026 under the Employee Stock Purchase Plan"

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Common Stock financial

"1,928 shares of common stock were withheld at $4.20 per share"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cunningham Kristen

(Last) (First) (Middle)

3300 TRIUMPH BLVD, SUITE 700

(Street)

LEHI UTAH 84043

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Lifevantage Corp [ LFVN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Sales Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/01/2026		F		1,928	D	$4.2	133,134(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Includes 2 total shares purchased on February 28, 2026 under the Employee Stock Purchase Plan.

	/s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham	04/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Lifevantage (LFVN) report for Kristen Cunningham?

Lifevantage reported that Chief Sales Officer Kristen Cunningham had 1,928 shares of common stock withheld at $4.20 per share to cover tax obligations. This was a compensation-related tax-withholding disposition, not an open-market trade.

How many Lifevantage (LFVN) shares does Kristen Cunningham hold after the transaction?

After the tax-withholding disposition, Kristen Cunningham directly holds 133,134 shares of Lifevantage common stock. This figure reflects her position following the 1,928 shares withheld to satisfy tax liabilities tied to compensation.

Was the Lifevantage (LFVN) insider transaction an open-market sale?

No, the transaction was not an open-market sale. It was coded as a tax-withholding disposition, meaning 1,928 shares were delivered at $4.20 each to pay tax liabilities associated with equity compensation.

What price was used for the Lifevantage (LFVN) tax-withholding shares?

The tax-withholding disposition used a price of $4.20 per share for 1,928 Lifevantage common shares. This price is the value applied for covering the reporting officer’s tax obligations on the related compensation event.

Does the Lifevantage (LFVN) filing mention Employee Stock Purchase Plan shares?

Yes. A footnote states that the holdings include 2 total shares purchased on February 28, 2026 under the Employee Stock Purchase Plan. These shares are part of Kristen Cunningham’s reported direct ownership position.