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Alphabet (LIFE investor) offloads 147K Ethos Technologies shares via GV entities

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Alphabet Holdings LLC, an affiliate of Alphabet Inc., reported open-market sales of Ethos Technologies Inc. Class A Common Stock held indirectly through GV funds. On May 14–15, it sold a total of 147,552 shares at weighted average prices between about $23 and $24 per share.

The filing also shows related pro rata in-kind distributions for no consideration between Alphabet Holdings LLC and GV 2019, L.P., classified as other transactions. After these moves, GV 2019, L.P. is shown holding 3,050,697 shares and GV 2021, L.P. holding 571,907 shares of Ethos Technologies Inc., all as indirect positions tied to Alphabet’s investment structure.

Positive

  • None.

Negative

  • None.
Insider GV 2019 GP, L.L.C., GV 2019 GP, L.P., GV 2019, L.P., GV 2021 GP, L.L.C., GV 2021 GP, L.P., GV 2021, L.P., Alphabet Inc.
Role null | null | null | null | null | null | null
Sold 147,552 shs ($3.46M)
Type Security Shares Price Value
Other Class A Common Stock 87,475 $0.00 --
Sale Class A Common Stock 45,410 $23.2691 $1.06M
Sale Class A Common Stock 42,065 $24.2679 $1.02M
Other Class A Common Stock 60,077 $0.00 --
Sale Class A Common Stock 60,077 $23.0093 $1.38M
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 3,050,697 shares (Indirect, By GV 2019, L.P.)
Footnotes (1)
  1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act"). The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.81 to $23.42, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnotes 5 and 6 of this Form 4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.83 to $23.81 per share, inclusive. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.835 to $24.74 per share, inclusive. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
Total shares sold 147,552 shares Open-market sales of Class A Common Stock on May 14–15
Sale price 1 $23.0093 per share Weighted average price for 60,077-share sale on May 14
Sale price 2 $23.2691 per share Weighted average price for 45,410-share sale on May 15
Sale price 3 $24.2679 per share Weighted average price for 42,065-share sale on May 15
GV 2019, L.P. holdings 3,050,697 shares Class A Common Stock held indirectly after J-code distributions
GV 2021, L.P. holdings 571,907 shares Indirect holdings of Class A Common Stock as of May 14
pro rata in-kind distribution financial
"The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P."
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirectly beneficially own regulatory
"may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act)"
pecuniary interest financial
"disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein."
Rules 16a-13 and 16a-9 regulatory
"in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act"
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GV 2019 GP, L.L.C.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/14/2026J(1)60,077D$03,138,172IBy GV 2019, L.P.(2)
Class A Common Stock05/14/2026S60,077D$23.0093(3)0IBy Alphabet Holdings LLC(4)
Class A Common Stock05/15/2026J(1)87,475D$03,050,697IBy GV 2019, L.P.(2)
Class A Common Stock05/15/2026S45,410D$23.2691(5)42,065IBy Alphabet Holdings LLC(4)
Class A Common Stock05/15/2026S42,065D$24.2679(6)0IBy Alphabet Holdings LLC(4)
Class A Common Stock571,907IBy GV 2021, L.P.(7)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
GV 2019 GP, L.L.C.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2019 GP, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2019, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2021 GP, L.L.C.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2021 GP, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
GV 2021, L.P.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
1. Name and Address of Reporting Person*
Alphabet Inc.
(Last)(First)(Middle)
1600 AMPHITHEATRE PARKWAY
(Street)
MOUNTAIN VIEW CALIFORNIA 94043
(City)(State)(Zip)
UNITED STATES
(Country)
Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").
2. The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.81 to $23.42, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnotes 5 and 6 of this Form 4.
4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $22.83 to $23.81 per share, inclusive.
6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.835 to $24.74 per share, inclusive.
7. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
/s/ Kim Burr, Authorized Signatory of GV 2019 GP, L.L.C.05/18/2026
/s/ Kim Burr, Authorized Signatory of GV 2019 GP, L.P.05/18/2026
/s/ Kim Burr, Authorized Signatory of GV 2019, L.P.05/18/2026
/s/ Kim Burr, Authorized Signatory of GV 2021 GP, L.L.C.05/18/2026
/s/ Kim Burr, Authorized Signatory of GV 2021 GP, L.P.05/18/2026
/s/ Kim Burr, Authorized Signatory of GV 2021, L.P.05/18/2026
/s/ Kathryn W. Hall, Assistant Secretary of Alphabet Inc.05/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Alphabet-affiliated entities report in Ethos Technologies (LIFE)?

Alphabet Holdings LLC reported selling 147,552 shares of Ethos Technologies Class A Common Stock in open-market transactions. These sales occurred on May 14–15 at weighted average prices in the low-to-mid $20s, alongside internal in-kind distributions among affiliated GV funds.

How many Ethos Technologies (LIFE) shares were sold in the latest Form 4?

The Form 4 reports open-market sales totaling 147,552 shares of Ethos Technologies Class A Common Stock. Individual transactions included 60,077, 45,410 and 42,065 shares, executed over May 14–15, with each sale reported at a specific weighted average price per share.

What prices were received for the Ethos Technologies (LIFE) shares sold?

The reported weighted average sale prices were $23.0093, $23.2691 and $24.2679 per share. Footnotes explain these prices reflect multiple trades within ranges from about $22.81 to $24.74, with the reporting persons offering to provide full breakdowns upon request.

What are the ‘other’ transactions reported in the Ethos Technologies (LIFE) Form 4?

The filing labels certain entries with code J as “other transactions,” describing pro rata in-kind distributions for no consideration. These involve GV 2019, L.P. and Alphabet Holdings LLC and are characterized as internal transfers under Exchange Act Rules 16a-13 and 16a-9.

Does Alphabet Inc. claim full beneficial ownership of its Ethos Technologies (LIFE) holdings?

The footnotes state Alphabet Inc. and intermediate entities may be deemed to indirectly beneficially own securities held by GV partnerships, but each disclaims beneficial ownership except to the extent of its pecuniary interest. This limits how much ownership they attribute to themselves economically.