[Form 4] The Lovesac Company Insider Trading Activity

Rhea-AI Filing Summary

Lovesac (NASDAQ: LOVE) director Walter F. McLallen filed a Form 4 disclosing open-market purchases executed on 17-18 June 2025. He acquired a total of 2,000 common shares at prices ranging from $17.33 to $17.95, representing an aggregate investment of roughly $35,400. Following these transactions, McLallen’s direct ownership increased to 38,050 shares, a rise of about 5.5%. No shares were sold and no derivative instruments were involved, indicating a net increase in insider ownership.

Positive

• Director Walter F. McLallen purchased 2,000 shares on 17-18 Jun 2025, increasing his direct stake by about 5.5% to 38,050 shares, signaling insider confidence.

Negative

• None.

Insights

Equity Analyst

TL;DR: Modest insider buy boosts director’s stake 5.5%; positive sentiment but limited financial impact.

The Form 4 shows Walter F. McLallen added 2,000 shares, spending about $35k. Although the dollar size is small versus Lovesac’s market cap, insider purchases—especially absent concurrent sales—can signal internal confidence that the stock is undervalued. The 5.5% increase in his personal holdings aligns director and shareholder interests, yet the transaction does not materially alter the company’s ownership structure or liquidity profile. Investors may view the disclosure as a mildly positive sentiment indicator rather than a catalyst for fundamental change.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McLallen Walter Field

(Last) (First) (Middle)

C/O THE LOVESAC COMPANY

421 ATLANTIC STREET, SUITE 200

(Street)

STAMFORD CT 06901

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Lovesac Co [ LOVE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.00001 par value	06/17/2025		P		500	A	$17.33	36,550	D
Common Stock, $0.00001 par value	06/18/2025		P		500	A	$17.6	37,050	D
Common Stock, $0.00001 par value	06/18/2025		P		1,000	A	$17.95	38,050	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Megan C. Preneta, as Attorney-in-Fact for Walter McLallen	06/20/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many LOVE shares did director Walter McLallen buy in June 2025?

The Form 4 reports that McLallen purchased 2,000 shares of Lovesac common stock on 17-18 June 2025.

What prices were paid for the LOVE shares in the June 2025 insider purchase?

Shares were bought at $17.33 on 17 Jun, and at $17.60 and $17.95 on 18 Jun 2025.

What is Walter McLallen’s total LOVE shareholding after the June 2025 transactions?

After the purchases, McLallen directly owns 38,050 LOVE shares.

Did the Lovesac director sell any shares in the latest Form 4 filing?

No. The filing shows only open-market purchases; no shares were sold or disposed of.