[144] lululemon athletica inc. SEC Filing

Rhea-AI Filing Summary

Form 144 filed for lululemon athletica inc. (NASDAQ: LULU) discloses a planned insider sale by Chief Executive Officer and Director Calvin McDonald. The filing covers 27,049 common shares—acquired and scheduled to be sold on 06/27/2025 following a same-day stock-option exercise—through broker NBCN Clearing Inc.. At the reference price implied in the form, the shares carry an aggregate market value of US$6.38 million.

The transaction represents approximately 0.024% of Lululemon’s 114.7 million shares outstanding, indicating a relatively small ownership change. No other insider sales were reported in the past three months, and the signatory asserts no undisclosed adverse information. While routine for option exercises, investors may monitor whether additional executives follow suit, as insider activity can sometimes foreshadow sentiment shifts.

Positive

• Small proportion of float: 27,049 shares equal only 0.024% of 114.7 million shares outstanding, limiting dilution or market-supply pressure.
• Transparency: Filing confirms no material non-public adverse information and shows adherence to Rule 144 disclosure requirements.

Negative

• Insider selling by CEO can be viewed as a potential negative sentiment signal, even if routine.
• Cash monetization of US$6.38 million removes some alignment between management and shareholders, albeit marginal given overall ownership.

Insights

Securities Analyst

TL;DR: CEO plans US$6.4 M share sale—minor size, routine option exercise, limited valuation impact.

The notice signals CEO Calvin McDonald’s intent to sell 27,049 shares, a fraction of float (≈0.02%), worth roughly US$6.4 million. Because the shares arise from an option exercise executed the same day, the sale appears to monetize compensation rather than reduce pre-existing ownership. No pattern of recent insider selling is disclosed, lessening concern about broader negative sentiment. In isolation, the filing is neutral: it neither alters earnings power nor capital structure. Still, concentrated investors may note timing against future catalysts and watch for further insider activity.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001749971
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	LULULEMON ATHLETICA INC.
SEC File Number	001-33608
Address of Issuer	1818 Cornwall Avenue Vancouver BRITISH COLUMBIA, CANADA V6J 1C7
Phone	604-732-6124
Name of Person for Whose Account the Securities are To Be Sold	CALVIN MCDONALD
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	NBCN Clearing Inc. 130 King Street W Suite 3000 Toronto A6 M5X1J9	27049	6375224.79	114729430	06/27/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/27/2025	Stock Option Exercise	Issuer			27049	06/27/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	06/27/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Calvin McDonald
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many LULU shares is CEO Calvin McDonald selling?

27,049 common shares as disclosed in the Form 144.

What is the market value of the planned LULU share sale?

Approximately US$6.38 million based on the figures in the filing.

When is the insider sale expected to occur?

The approximate sale date listed is 06/27/2025.

What percentage of Lululemon’s shares outstanding does the sale represent?

Roughly 0.024% of the 114.7 million shares outstanding.

Did Calvin McDonald sell any other shares in the last three months?

No. The filing states "Nothing to Report" for prior 3-month sales.

How were the shares acquired before sale?

Through a stock-option exercise executed on 06/27/2025, paid in cash.